Every week Unruly collects the best and brightest ads from across the industry, and then puts them in a handy list so you can catch up on everything you missed before the weekend.
This week’s batch is full of some the biggest brands in the world, as well as one of this year’s first major Christmas ads.
What makes a successful Christmas ad campaign? The obvious responses come first: festive cheer, smiling kids, wintry locations or a cameo appearance from Santa himself. When you think of the ideal Christmas spot, you’re probably thinking of every Yuletide cliche crammed together into a gift-wrapped box and tied up with a box.
However, this is far from the truth. Unruly has assembled the top 10 most-shared Christmas adverts of all time – and the ranks are surprisingly diverse. From musicals and film trailers, to mini-epics and animations, the most popular Christmas ads show that the best festive spots come in all shapes and sizes.
The race for Christmas advert success is always hotly contested – and 2015 was no exception. As brands gear up another festive season of clamouring for shares, likes, views and, of course, sales, let’s take a look back at last year’s top 10 to see what we learned.
2015 was one of the biggest Christmas upsets in a few years, with none of the major British retailers taking home the top spot.
Unruly has been shortlisted for a Digiday Video Award today! UnrulyX is a finalist in the Best Video Distribution Platform category alongside Woobi, Playbuzz and Berlin Station Interactive.
Bose: Get Closer
Cities are crowded places. Anyone who’s ever lived in a major metropolis knows that, for all their cosmopolitan benefits, one of their many downsides is just how many people there are.
If you’ve ever been compressed between strangers fighting for a Tube seat or narrowly avoided a car accident while dodging tourists, you’ve probably fantasised about what living in an empty city might be like. Bose’s latest campaign is here to sate that desire.
Mobile is increasingly the device of choice for consumers watching videos online.
According to eMarketer, almost half of all video views around the globe now take place on mobile devices, while a recent Unruly survey found that a quarter of consumers are now watching more than 10 videos a week on their phones (source: Unruly Mobile Video Survey).
It’s Halloween! You’re no doubt recovering from the big party, working on your Donald Trump costume, and rewatching your favourite horror flicks.
But this all hallow’s eve, why not take a minute and watch some of the spookiest videos the world of advertising has to offer?
This week Unrulies from around the world gathered in New York City for Adexchanger’s Programmatic I/O, the conference dedicated to the programmatic media and marketing industry.
With more than 800 marketing executives from top brands, media agencies, publishers and tech providers, New York’s programmatic scene was buzzing with the latest on digital marketing and programmatic ad tech.
In case you missed it, we’ve picked out the key takeaways from three of the best talks we saw all week.
It’s Halloween weekend! But before you get all dressed-up, why not check out the best ads from the past seven days?
We’ve got a great batch this week, with some of the biggest brands in the world releasing new spots – guaranteed to be treats, not tricks.
Unruly, News Corp and Storyful today showed off the latest addition to the Future Video Lab family in Australia.
The new ‘Future Media Lab’, housed in News Corp Australia’s head office on Holt Street in Sydney, will help brands and agencies future-proof their content and create better ads that people want to watch and engage with.