What Is Header Bidding, How Does It Work And Who Benefits?

Header bidding has become an increasingly hot topic in programmatic video advertising, and you don’t have to go far to see it pop up at speaker sessions or dominating headlines in trade magazines.

As more and more platforms develop header bidding solutions, programmatic buyers and publishers are quickly familiarising themselves with the ins and outs of how the technology actually works.

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Unruly Shortlisted In 3 Categories For 2017 Spark Awards

We’re excited to announce that Unruly has been shortlisted for three Spark awards by Marketing magazine, including Best Media Solution for the second year running.

Unruly has also received nominations for ‘Best Engagement Strategy’, for its work with Lady’s Choice on the Sitio Naubo campaign, and ‘Best Collaboration between Media Owner and Agency’ for Jollibee’s “Framily”.

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5 Major Reasons Why People Skip Video Ads Online – New Study

Whether it’s fast-forwarding through TV ads, leaving the room during the commercial breaks or hitting the skip button on YouTube, one thing is clear – advertisers are struggling to get and keep consumers’ attention.

But why do people skip video ads? What are the main factors? And what can advertisers do to stop it?

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Viral Review: Absolut Celebrates ‘Equal Love’

Pride in London has just passed and, as ever, the festivities turned the capital’s traffic-clogged tourist centre into a rolling street party powered by Lady Gaga tunes and glitter.

Walking around almost any major Pride event these days, it is difficult to avoid branding, whether in the form of rainbow-daubed Burger King crowns or themed Red Bull handouts.

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4 Tips To Guide Your Movie Trailer Distribution

The quality of a movie trailer can mean the difference between a successful opening weekend and a box-office flop.

In fact, there are plenty of examples of movies that were made by their trailers. And creating an engaging and intriguing piece of pre-release content is an art-form unto itself.

But what persuades fence-sitters to go see your film, or gets film buffs talking? How do you entice groups of friends – and how do you snare those coveted opening night viewers?

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5 Simple Programmatic Video Mistakes You Can Avoid

Anyone working in the programmatic space knows the industry is moving quickly, changing quickly and can confuse quickly!

Problems can arise and then be solved in the blink of an eye, and sometimes it can be difficult to know whether the issues one person is experiencing are industry-wide, or specific to a particular situation.

To help, we’ve laid out some of the biggest things annoying our partners right now and how you can tackle them, so you know you’re not alone!

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Viral Review: Apple Channels Sadness & Nostalgia In ‘The Archives’

This article was originally featured on Campaign

Few brands can claim to have had Apple’s overwhelming effect on the culture of video advertising.

Though Ridley Scott’s groundbreaking 1984 Super Bowl campaign is rightly cited as a turning point for the medium, with dancing silhouettes and rivalrous friends popping up along the way, the tech giant’s defining marketing moments now surely number in the hundreds.

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