2017 is in full swing – and so is Adland! As the new year campaigns begin to roll out, Unruly is here to share our weekly selection of the best 5 ads you can watch right now.
This week’s list features an ad telling you to get up and go, an ad telling you to put your feet up – and a man with a chicken on his head.
This article was first published on The Drum.
Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all.
Self-driving cars, humanoid robots and Go grand masters may grab the popular imagination, but it’s the way that AI is seeping into everything from voice recognition to fast food delivery that better illustrates its quiet ubiquity. Alexa and Siri don’t just seem to be getting smarter, they are getting smarter, day by day, along with most other connected devices.
Red Bull, John Lewis and Amazon were among the winners as we celebrated the ads that moved the world in 2016 at our annual Unruly Video Awards ceremony yesterday.
Hosted on Twitter, the awards honour the campaigns that made us laugh out loud, jump for joy and shed a tear over the past 12 months.
Robots, smart mirrors (and smart brushes, speakers, refrigerators and more) and 360 audio – just a few of the amazing innovations at CES this year.
We’re back! It’s January, which means it’s time for new year’s resolutions, and Adland seems to have got the message.
In case you missed any of the creatives that made an appearance this week, Unruly is here with a helpful round-up of the best and brightest ads of 2017 (so far!).
Political disruption, sporting glory and record-breaking weather – 2016 certainly had its fair share of ups and downs.
But while many news outlets have written off 2016 as the worst in living memory, just what was the mood among consumers?
Were people in the UK happier than they were in 2015? Just how did Americans feel about the US Election? Were people around the world really sadder than they were the previous year? Well, using our analytics engine, Unruly Pulse, we can find out.
Have you booked your flight? Can you believe the cost of the hotels this year? It starts on a THURSDAY?? Did I register for a Floor Pass?
Yes, it’s that time of year again when it all of a sudden the entire marketing industry suddenly realises that CES is only a few days away and they really need to get their stuff together. CES, begun as a chance for tech companies to show off their new cool products to consumers, has now become an essential event in the advertising and marketing calendar.
So long 2016, it’s been emotional. From the fallout surrounding Brexit and Trump to the sad deaths of too many much-loved celebs to list at the top of an article, it’s a year a lot of us will not be sad to see the back of.
But 2016 has also had its fair share of highlights (although admittedly they are a lot harder to find).
This month we asked thought leaders from around the world to give their predictions for Adland in 2017 as part of our #UNinterviews campaign.
We spoke to CMOs and CEOs from across the advertising industry – including Pepsico CMO Brad Jakeman, IAB Australia CEO Vijay Solanki and IAB Australia CEO Miranda Dimopoulos – asking them to look into their crystal balls for the trends to look out for over the next 12 months.
For many 2016 will go down as one of the most tumultuous years in living memory.
From political upsets to the death of one too many of music’s greats, many are ready to welcome 2017 with open arms.
Before we do, we wanted to take a moment to reflect on what kept Unrulies and the digital video world buzzing in 2016.