Which Super Bowl 2017 Trends Have Popped So Far? (Part 1 of 2)

The Super Bowl is filled with rivalries, upsets and unexpected tears. And that’s just the action off the field!  

In less than a week – months ahead of Cannes Lions – Ad Land and the viewing public will come together in the largest single-day viewing showcase on the planet: Super Bowl Sunday. After years of analyzing the ads surrounding the world’s top sporting events, here are a few trends, as well as predictions, for what we’ll see this week.


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Watch A Special Guided Tour Of Unruly’s New London HQ

In case you missed it, Unruly moved into new headquarters in Whitechapel this week. The new space has a lot to offer, and everyone is welcome, but we appreciate not everyone has the time to come and see us in person right away!

So to help, we enlisted the help of talented tour guide and Unruly veteran Sunday Wood to show off everything our new home has to offer.

From the awesomely augmented reality climbing wall to the deck chairs and video wall in The Park, the office on Whitechapel High Street is the start of an exciting new chapter in the Unruly story!

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Unruly Moves Into New High-Tech London HQ

Woo hoo! Unruly today moved from its Princelet Street home to a brand new HQ in Whitechapel. 

In a move highlighting the video ad tech company’s rapid expansion over the last 12 months, Unruly has moved into its new building on Whitechapel High Street.

The new 25,000 square foot office, situated near the Whitechapel Gallery and opposite Aldgate East Tube Station, includes 10 meeting rooms, a kitchen and dining space, a gym, climbing wall and spaces for relaxation. 

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Paramount Gives Us A Fright, While Volvo Whisks Us Away: 5 Ads You Should Watch Right Now

Unruly every week scours the web for the latest and greatest in advertising so you can catch up on all the creatives you might have missed over the past 7 days.

Our 5 ads this week include an intriguing and interactive spot from Snickers, a heartwarming and thought provoking ad for the Great Ormond Street Hospital, and an equally thoughtful spot from Volvo.

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Super Bowl Deep Dive: Mtn Dew And Budweiser’s Big Game Ads

We’re less than two weeks away from the New England Patriots and the Atlanta Falcons going head to head, but the advertising industry is anticipating a different game.

In 2016, Unruly’s Science of Sharing: Super Bowl 50 whitepaper showed us that shares fell 17%. However, that doesn’t mean some ads didn’t stand out from the crowd. Mountain Dew’s #Puppymonkeybaby was one of the most polarizing, and Budweiser’s #NotBackingDown was one of the most anticipated – after years of taking home that most shared ad of the Big Game.

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The Big Fat Advertising Quiz Of The Year

It’s here! Unruly’s big fat quiz has arrived to test your knowledge of last year’s big social video moments.

Do you remember who won the Super Bowl in 2016, or the Olympics? Did you pay attention to the year’s big social video ‘challenges’ – what about the year’s biggest ads?

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Need For Speed: Video Creative Must Catch Up With Consumers

This article was originally published in Campaign Asia

The consumer continues to charge ahead, adopting and adapting to new means of communications with new tribal languages and emojis, leaving previous generations (including marketers and agencies!) bewildered and a little afraid.

In Asia, local messaging platforms dominate in certain key markets, requiring ad tech, content and strategies that can deliver advertising messages relevant and appropriate for the specific platform of choice.

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