About us

Welcome to Unruly

Unruly wants to transform digital advertising for the better.

That’s why we’re building the video marketplace you can trust.

We use unique emotional data to test and target ad campaigns that better engage with people on brand-safe, premium sites. And help publishers maximise revenue through better ad experiences for readers.

Our vital statistics:

  • Founded in 2006
  • Acquired by News Corp in 2015 for £114m
  • We have 350 people delivering wow across 20 locations
  • We reach and engage an audience of 1.2 billion people

Read our

Unruly Blog

Stay ahead of the curve and at the Adtech forefront with our latest Unruly blog posts. We'll cover everything from the industry's great programmatic debates, to insights from some of our industry leaders.

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Unruly News

Head to the news section for the latest updates from across the Unrulyverse, from the awards we've won to the latest global events we're attending.

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Life at Unruly


Norm Johnston


Brief History: I've been involved in digital marketing since its birth in the 1990s, when I joined the industry’s first digital agency, Modem Media. In 1997 I left the US to launch Modem Media UK, and after Modem was acquired by Publicis in 2007, I joined WPP and GroupM’s Mindshare as Global Chief Digital Officer. I joined Unruly as CEO in March 2018.

When I'm not working: I'm practising my Flemish, and trying to keep up with my kids!

Meet our Board

Sarah Wood

Unruly Board Chair

Brief History: I co-founded Unruly in 2006 with Scott Button and Matt Cooke, when the concept of ‘viral video advertising’ was just taking off. Over 90% of Ad Age 100 brands now use Unruly’s programmatic video platform to move people, not just reach people, and the company was acquired by News Corp in 2015. Its rapid scaling has continued, with 300+ people globally now working to transform digital advertising for the better.

When I'm not working: I’m walking. Often in wellies.

We’re part of the News Corp family

What do you get when you cross a pioneering, fast-growth video ad tech company with a multinational, premium media owner? The video marketplace you can trust.

Unruly was founded in 2006 and acquired by News Corp in 2015. Being part of the News Corp family brings our clients priority, direct access to premium international and local media titles, as well as first-party data. Also, being part of News Corp, we understand the needs of a publisher first hand.

We are more than just a video marketplace you can trust. We are a global, premium, trusted media partner. We are Unruly.

We’re part of the News Corp family