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About us

Welcome to Unruly! Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.

Unruly’s innovative, multi-format tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments.

Unruly Blog

  • First Ad Slot Targeting: Bringing Linear Offerings To CTV

    The concept of first ad slot targeting is not new. In fact, it’s existed for decades in traditional, linear television environments. Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. The challenge, however, is that this offering was not yet available in connected TV (CTV) environments, where consumers are continuing to shift their attention. 

  • Delivery Matters in Meeting Consumer Viewing Expectations

    Most people aren’t terribly fond of advertisements while they’re watching a show, even those of us in the ad tech industry. But consumers (which we in the ad tech industry are too) understand that it’s a necessary part of accessing content, so we sit through them. However, when ads on CTV/OTT that aren’t relevant to us are played over and over–for me it’s osteoporosis drugs and Alaskan cruises–the quality of our viewing experienced is pretty diminished. As publishers compete for viewers and market share, ensuring a good customer experience becomes critical to user retention.   In the ad tech industry often when we talk about an ad server, the conversation revolves primarily around monetization or lightly touches on solutions for stopping repeating ads or the dreaded “commercial break in

  • Contextual is Key: Philo’s Aulden Kaye Shares How Contextual Targeting Benefits Both Advertisers and the Viewer’s Experience

    Unruly’s Ally Appelbaum, Sr. Director of Publisher Development, sat down with Aulden Kaye, Director of Advertising Partnerships at Philo, to discuss the hot topic of contextual targeting on CTV/OTT.  Learn how Philo leverages features like genre and rating targeting to deliver a more cohesive ad-viewing experience to their audience and relevant content environments for advertisers.   Big thanks to Aulden and our friends at Philo for participating in Unruly Talks! 

Unruly News

  • TMB Selects Unruly as a Preferred SSP Amid Strong CTV Viewership and Revenue Growth

    Partnership has seen 200%+ increase YoY in Unruly-generated revenue June 16, 2022 – LOS ANGELES – TMB, the leading community-driven entertainment company with brands like FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, today announced the selection of Unruly, a leading Connected TV (“CTV”) and video advertising platform, and a part of the Tremor International end-to-end advertising platform, as a preferred SSP. Since the formation of their partnership, Unruly has driven a more than 200% increase YoY (2021 vs 2022) in revenue for TMB, attributed to PMP deals set up in Unruly’s CTRL platform and increased demand driven by both Unruly’s sales channels and the Tremor Video DSP, the demand side of Tremor International’s end-to-end platform. TMB continues to

  • Tremor International Launches Exclusive Audience Offering of High-Reach TV Viewership Data Infused with Fyllo Cannabis & CBD Transaction Data

    April 19, 2022 – New York – Tremor International (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, and Fyllo, a leader in compliance-first SaaS solutions for highly regulated industries, today announced the next stage of their partnership, designed to enable advertisers to reach premium, high-spending and engaged consumers across all screens, including programmatic video and CTV. Through industry-leading data science and audience enrichment, Tremor International and Fyllo have created unique audience segments that fuse Tremor’s high-reach TV viewership data from up to 44 million US households – spanning broadcast, cable, streaming and ad content – with Fyllo’s offline-sourced, deterministic Cannabis & CBD purchase

  • First Ad Slot Targeting: Bringing Linear Offerings To CTV

    The concept of first ad slot targeting is not new. In fact, it’s existed for decades in traditional, linear television environments. Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. The challenge, however, is that this offering was not yet available in connected TV (CTV) environments, where consumers are continuing to shift their attention. 

U7 Client Council

The U7 is our brand, publisher and agency-powered council, set up to create a dialogue with the ad industry so they can play an active role in shaping the future of digital marketing for the better.

The U7 is made up of members from AB InBev, Accenture, Bank Of America, Colgate-Palmolive, Coty, Dentsu, Diageo, Ford, GSK, Havas, IPG Magna, Mars, Mediacom, Nestle, OMG, P&G, Publicis Groupe, SEEHER, UM, Unilever, Wavemaker, WFA, WSJ and Zentihoptimedias.