Welcome to Unruly! Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.
Unruly’s innovative, multi-format tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments.
A Q&A with Product Marketing Manager, Vanessa Nguyen As TV viewing habits and ad spend continue to shift and migrate — with as many as 60 percent of marketers (in the U.S. alone) planning to move ad dollars from linear to advanced TV this year* — the importance of strong and relevant contextual advertising has become increasingly meaningful. Too often, though, content-level attributes aren’t passed on from publishers in the advanced TV space — costing them valuable revenue streams, limiting marketing opportunities for buyers, and serving less personalized advertising to consumers. But with the advent of standardized content-level targeting — an offering Unruly is thrilled to have pioneered and integrated into parent company Tremor International’s end-to-end technology platform — the game is changing. So, what exactly is content-level
Chief Revenue Officer Steve Sottile looks to the future of TV and OTT advertising, and how the introduction of VIDAA’s ACR data into our platform will benefit advertisers and publishers
Today, Tremor International announced it has signed a deal with VIDAA, a smart TV operating system and content platform. VIDAA is preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment manufacturers (OEM) including Toshiba. Through the deal Tremor International’s technology platform, including the Unruly SSP, will gain exclusive access to VIDAA’s automatic content recognition (ACR) data, both in the US and internationally. I sat down with Steve Sottile, Unruly’s Chief Revenue Officer, to find out what this exclusive deal means for Unruly’s advertising and publishing partners. What exactly is ACR data and why is it important? ACR (Automatic Content Recognition) data identifies the content and ads that are being watched
The exponential increase in CTV adoption across the globe represents a new and unique opportunity for marketers and brands. 8 in 10 people have CTV access in Australia, and 7 in 10 in Indonesia. In Singapore, 87% of the population has access to CTV, with 42% owning more than three devices. As creative remains a key element in driving advertising success, how can marketers harness the content capabilities and creative formats that CTV can offer? This important question and other interesting trends were discussed at “The CTV opportunity: Stop talking reach and start talking creative” panel discussion, aired on 15 October 2021 as part of The Drum Digital Summit 2021. Topics included the driving forces of CTV adoption, opportunities and challenges in developing creative for CTV, personalisation in
Decision deepens trusted partnership spanning media and data integrations January 13, 2022 – VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media. VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad, to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. Globally, the relationship between VIDAA and Unruly spans beyond a media relationship, following the October 2021 announcement that VIDAA’s automatic content recognition (ACR) data will be
Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering London – December 16, 2021 – Unruly, a leading global video and Connected TV (CTV) advertising platform, today revealed the most emotionally engaging holiday ads of 2021 using its content testing tool, UnrulyEQ, that measures consumer responses to video advertising. Unruly’s global data shows holiday ads sparking high emotional responses include those from Disney, Wegmans, Frito-Lay, Coca-Cola, Tesco, Macy’s, Australia Post, IKEA and McDonald’s. The full list of global results can be found on Unruly’s Holiday Ad Hub. As December 2020 approached, brands went out of their way to relate to the uncertainty of holidays amidst a global pandemic. Messages last year reflected the change in storied traditions and adaptability of consumers as they still attempted to bring
Standardized attributes across genre and rating segments enable scaled buying on premium video content, as spend moves from linear to digital LONDON, December 1, 2021 – Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, today announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities, as spend moves from linear to digital environments. At launch, twenty-six segments are supported based on content attributes such as genre and rating. Unruly’s proprietary methodology evaluates the direct publisher partner data and simplifies
U7 Client Council
The U7 is our brand, publisher and agency-powered council, set up to create a dialogue with the ad industry so they can play an active role in shaping the future of digital marketing for the better.
The U7 is made up of members from AB InBev, Accenture, Bank Of America, Colgate-Palmolive, Coty, Dentsu, Diageo, Ford, GSK, Havas, IPG Magna, Mars, Mediacom, Nestle, OMG, P&G, Publicis Groupe, SEEHER, UM, Unilever, Wavemaker, WFA, WSJ and Zentihoptimedias.
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