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May 5th How Brands Can #BackNotBlock Publishers

How Brands Can #BackNotBlock Publishers

Our Director of Global Digital Trust and UK Operations Jessica King looks at the implications for advertisers of keyword blocking during the health crisis. There’s no doubt the coronavirus pandemic...

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April 30th UNcovering The Results Behind Brand’s COVID-19 Campaigns: Part 4

UNcovering The Results Behind Brand’s COVID-19 …

With many brands creating content in response to the coronavirus, we decided to use our emotional testing and targeting tool, UnrulyEQ, to see how their content is being received by...

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April 27th UNcovering The Results Behind Brand’s COVID-19 Campaigns: Part 3

UNcovering The Results Behind Brand’s COVID-19 …

We previously analysed UK, US & German reactions to COVID-19 content. In this 3rd installment of the series, we take a closer look at how viewers in Australia feel about...

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April 21st Why Positive Emotions Are Key For Marketers During COVID-19 And Beyond

Why Positive Emotions Are Key For Marketers During …

If we’ve learned anything over the past few months, it’s the power of positivity. After all, keeping positive is vital right now if we hope to navigate these uncertain times...

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April 15th Listen In: The Programmatic Battles To Be Fought In 2020

Listen In: The Programmatic Battles To Be Fought …

As the advertising landscape continues to grow and change, new opportunities and challenges lie ahead as we move into the next phase of programmatic trading. This recording taken from the...

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April 14th Brand Building During The Time Of Coronavirus

Brand Building During The Time Of Coronavirus

Trying to navigate the current global spread of the coronavirus poses a real challenge for brands. This is in an unprecedented situation and knowing the best way to engage with...

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April 6th UNcovering The Results Behind Brand’s COVID-19 Campaigns: Part 2

UNcovering The Results Behind Brand’s COVID-19 …

COVID-19 has caused widespread disruption across the globe. The spread of the coronavirus — and subsequent government lockdowns and social distancing measures around the world — has had a huge...

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April 1st UNcovering The Results Behind Brand’s COVID-19 Campaigns

UNcovering The Results Behind Brand’s COVID-19 …

The global spread of the Coronavirus continues to bring disruption and uncertainty to our lives. The ad industry is also struggling to adapt, with many campaigns and budgets being cancelled...

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March 30th 3 Changes Brands Can Make To Their Creative To Navigate The New Media Landscape

3 Changes Brands Can Make To Their Creative To …

These are undoubtedly challenging times, with the global spread of the Coronavirus continuing to have a huge impact on our industry and our lives. As we continue to enter uncharted...

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