Our Director of Global Digital Trust and UK Operations Jessica King looks at the implications for advertisers of keyword blocking during the health crisis. There’s no doubt the coronavirus pandemic...
With many brands creating content in response to the coronavirus, we decided to use our emotional testing and targeting tool, UnrulyEQ, to see how their content is being received by...
We previously analysed UK, US & German reactions to COVID-19 content. In this 3rd installment of the series, we take a closer look at how viewers in Australia feel about...
If we’ve learned anything over the past few months, it’s the power of positivity. After all, keeping positive is vital right now if we hope to navigate these uncertain times...
As the advertising landscape continues to grow and change, new opportunities and challenges lie ahead as we move into the next phase of programmatic trading. This recording taken from the...
Trying to navigate the current global spread of the coronavirus poses a real challenge for brands. This is in an unprecedented situation and knowing the best way to engage with...
COVID-19 has caused widespread disruption across the globe. The spread of the coronavirus — and subsequent government lockdowns and social distancing measures around the world — has had a huge...
The global spread of the Coronavirus continues to bring disruption and uncertainty to our lives. The ad industry is also struggling to adapt, with many campaigns and budgets being cancelled...
These are undoubtedly challenging times, with the global spread of the Coronavirus continuing to have a huge impact on our industry and our lives. As we continue to enter uncharted...
