Unruly reaches 89% of total mobile internet users in the US
2017 is the year of mobile! Now, how many years have we been saying that? Jokes aside, mobile consumption and media spend does continue to grow, while also remaining a challenge for marketers.
Every week Unruly scours the web for the latest and greatest ads from the past 7 days, before gathering them up in this handy list so you can catch up on everything you missed.
This week’s selection features a charming ad from Milka, ushering in the chocolate egg season, and a genuinely funny spot from Adobe that is bound to resonate with plenty of people across Adland.
In case you didn’t know, it’s St Patrick’s Day tomorrow – so to celebrate we have compiled some of our favourite Guinness ads of all time.
The historic brand effectively owns the holiday in Adland thanks in no small part to its long legacy of fantastic ads.
Can Villanova win for a second year in a row? What upset will earn you the most points?
As people scramble to fill in their brackets ahead of tomorrow’s March Madness games, advertisers are already launching their digital campaigns.
This Wednesday people around the world celebrated International Women’s Day and highlighted a myriad of issues surrounding gender equality.
Things were no different in Adland, with plenty of brands using the opportunity to speak up and challenge the status quo.
Bloom & Wild CEO Aron Gelbard visited Unruly yesterday to talk about how he helped turn his flower delivery company into such a blooming success.
Gelbard talked about leadership and building a culture of innovation at a Q&A held with senior members of Unruly staff at our new HQ in Whitechapel.
Headed to Austin this week for SXSW? Wish you were? The tech community is about to descend on this hip Texas town to discuss the biggest trends and challenges facing the industry today.
Diversity, AI, politics – these are just a few of the trends that are popping within the hundreds of SXSW sessions you could attend.
It’s International Women’s Day – and individuals and organisations around the world are celebrating the achievements and progress made in gender equality, and the work that still needs to be done.
In honour of this, we thought we’d highlight some of the best campaigns we’ve seen around this year’s #IWD. Many of the ads you will recognise, like the return of the awesome #ThisGirlCan campaign, but there’s also welcome surprises from Benetton, Western Union and more.
Vodafone: Connected She Can
International Women’s Day is here and, along with the moving tributes, political stances and inevitable Twitter jokes, there is always the curious question of what brands ought to do on a day like this.
Different brands have responded to this question in different ways. For its International Women’s Day campaign Vodafone has released two ads – ‘Connect’, which is airing internationally, and ‘ReConnect’, aimed at the UK – both of which highlight the lives of women, struggling, triumphing and everything in between.
One of the most powerful ads launched in conjunction with this year’s International Women’s Day is P&G’s “#WeSeeEqual”.
The video, created by the agency behind the highly successful “#WomenNotObjects” campaign, tries to shatter traditional gender stereotypes using footage taken from user-generated videos partially sourced by Storyful.
