How Did Channel 4’s “We Are The Superhumans” Win Cannes Lions?

Superhuman by name, superhuman by performance – it seems there’s no stopping Channel 4’s Paralympic promo.

The ad became the most shared ad of Rio 2016 after attracting more than 1.3 million shares, and last week received the coveted Film Lions Grand Prix award at Cannes Lions. But what has made the ad performance Higher, Faster and Stronger than its rivals?

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4 Stats That Prove The Power Of Emotions In Sports Advertising

Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events.

Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics in South Korea and the World Cup in Russia taking place next year, the competition for eyeballs promises to be fierce.

But how do brands rise above the noise to make themselves heard?

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Dell Gets Magical & GEICO Sings: 5 Ads You Should Watch Right Now

Every week Unruly scours the internet for the best bits of video advertising and then compiles them into this handy list.

This week’s batch features a number of brands using comedy in unexpected ways, from Dell’s fantastical interpretation of digital transformation to GEICO’s 90s boyband revival.

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Harvey Nichols ‘Rewards’ – Did The Cannes Winner Steal Our Hearts?

Harvey Nichols’ hilarious “Rewards” ad campaign beat off stiff competition to win the Film Grand Prix at Cannes Lions last year.

The video, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, earned the UK retailer and agency Adam & Eve/DDB the top honour in the Film category in 2016.

So with only a few days to go till Cannes Lions 2017 kicks off, we thought we would look at the ad campaign in more detail.

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The 5 Best Video Advertising Panels At VidCon 2017

Thousands of people will flock to The Anaheim Convention Centre tomorrow for the start of VidCon, kicking off four days of talks, panels and meet-ups about the power of online video. We could not be more excited!

In 2016 the conference saw more than 26,400 fans, creators, and industry leaders come together to discuss the future of video advertising, influencer marketing, and a host of other topics.

But with an even bigger and better event in 2017, it can be difficult to know where to start. Luckily, we’ve got you covered with our pick of the best panels at VidCon 2017.

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5 Things You Need To Know About Travel Advertising In APAC

The travel industry in APAC is producing content that is both highly viewed and highly shared.

In the past 12 months, content produced by travel and tourism brands across APAC has accumulated almost 1bn views – an increase of 86% from the previous year – while the number of online shares has also increased by 83%.

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The Questions You Need To Ask Yourself Before Launching Your Next Mobile Programmatic Video Campaign

Mobile programmatic video is changing fast. But don’t just take our word for it. According to eMarketer, the vast majority of mobile display and video campaigns will be automated by 2018.

That means getting this right is more important than ever before. From setting pre-launch KPIs to choosing effective ad formats, we’ve pulled together a list of questions to ask before launching any mobile video campaign.

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Spider-Man: Homecoming Tops Unruly’s Movie Trailer Effectiveness Chart

Creating a movie trailer that will drive box office ticket sales is far from easy.

After all, you want to whet the appetite of viewers enough to get them ready to part with their hard-earned cash. But you don’t want to give too much away. How many times do you watch a trailer in the cinema and feel like you have already watched the whole film? It’s a difficult balancing act.

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