Programmatic ad spend has been growing at record speed for the last few years, with a new report from eMarketer predicting that programmatic display spend will reach nearly $33bn this year.
We were curious how this programmatic revolution was affecting the world of video, so we dug into the data to see how different markets are progressing in the programmatic landscape.
The convergence of native, social and content are creating new and exciting opportunities for the digital industry, especially on mobile
Unruly welcomed the IAB for the inaugural meeting of the newly created Social Media/Native/Content Committee in our Future Video Lab in New York last week.
This article originally appeared in Campaign
If you’ve been to the cinema at all over the last few years, you probably know that origin stories are Hollywood’s favourite narrative crutch.
Every week Unruly scours the web for the latest and greatest bits of creative for your viewing pleasure – and then compiles them into this handy list so you can catch up before the weekend.
This week’s selection features ads from Subway, Panasonic and Carlsberg – as well as a novel spot from McDonald’s (‘that place where Coke tastes great’).
Tomorrow is Earth Day! That’s right, at the weekend people around the globe will come together to support environmental causes and do their bit to try and change the world.
As part of the Earth Day celebration, we will be doing our part to reduce our environmental footprint as much as possible. One of our key values is #sharethelove, so we thought we’d outline exactly what we’re doing this week.
Super Bowl LI was less than three months ago, but advertisers and marketers are already thinking about their 2018 campaigns.
So to help you make the most of the big game’s big opportunity, Unruly has analysed the overall effectiveness of this year’s Super Bowl ads.
Easter is here – which means Adland is full of hopping bunnies, busy shoppers and very happy kids. But before the Bank Holiday weekend, why not kick back and enjoy some of the best ads from the past 7 days?
This week’s basket features an impressive ad from German supermarket Netto, who seem to be channelling John Lewis with its Easter spot.
Emotional impact is a key factor in driving real business results for digital video campaigns.
In fact, research by Nielsen has shown that ads with above average EEG (emotional) scores have seen a 23% lift in sales volumes.
Brands have created some amazing ads for chocolate products over the years. From primates playing percussion to weird kids with even weirder eyebrows, we’ve seen it all.
So, with Easter just around the corner, we thought we’d run through the 10 most iconic chocolate ads ever made.
UK digital ad spend surpassed £10.3bn in 2016 – an increase of 17% and the fastest growth rate for the industry in nine years, according to the IAB/PwC Digital Adspend Report.
This growth was driven by a massive rise in mobile and outstream video ad formats. Mobile ad spend rose by over 50% to reach £3.9bn in 2016, and now accounts for 38% of all spend in Britain.