The travel industry in APAC is producing content that is both highly viewed and highly shared.
In the past 12 months, content produced by travel and tourism brands across APAC has accumulated almost 1bn views – an increase of 86% from the previous year – while the number of online shares has also increased by 83%.
Mobile programmatic video is changing fast. But don’t just take our word for it. According to eMarketer, the vast majority of mobile display and video campaigns will be automated by 2018.
That means getting this right is more important than ever before. From setting pre-launch KPIs to choosing effective ad formats, we’ve pulled together a list of questions to ask before launching any mobile video campaign.
Creating a movie trailer that will drive box office ticket sales is far from easy.
After all, you want to whet the appetite of viewers enough to get them ready to part with their hard-earned cash. But you don’t want to give too much away. How many times do you watch a trailer in the cinema and feel like you have already watched the whole film? It’s a difficult balancing act.
Unruly every week brings you the latest and greatest bits of creative from across Adland, all compiled in this handy list so you can catch up before the weekend.
This week’s selection includes ads from Bacardi, Nike, Apple and Ikea – as well as a tearjerker of an ad from Norway.
This article first appeared in Campaign
Ad campaigns often try to instil a message in the viewer, and sometimes that is best achieved with scare tactics.
This is maybe most common in the realm of advertisements discouraging drink-driving, where the most shocking campaigns tend to have the boldest effect.
Every week Unruly rounds up the 5 best ads from the past week, and then puts them together in this handy list for your viewing pleasure.
This week’s ads are a varied bunch, with bank robbers and dentists, election talk from Channel 4 and even some time-travel from Lacoste.
Home, an audacious house built smack in the centre of Unruly HQ, was designed to give marketers a glimpse at what life in 2020 might be like for consumers.
The space showcases actual and conceptual IoT and connected home tech from News Corp, tech brands and the hottest start-ups on the planet to show how marketers can use the connected home to engage consumers.
It’s less than 3 weeks to go until Cannes Lions 2017 kicks off, and we could not be more excited here at Unruly.
Cannes presents more opportunities for networking and learning than the rest of the industry year combined – and the Lions Innovation events are even more enticing for tech enthusiasts, with sessions on everything from artificial intelligence (AI) to robotics.
Unruly each week scours the web for the 5 best bits of video advertising – and then pops them in this handy list for your viewing pleasure.
In this week’s round-up we’ve got a surprising number of animated animals, an obnoxious yoga class, breathtaking vistas and some weepy interviews.
Marks & Spencer: Spend It Well – 8/10
For better or worse, brand associations can be hard to shake. And even with the brightest creatives and heftiest budgets at your disposal, ‘re-branding’ is a tricky proposition.
Take Old Spice, who took the marvellous and surprising journey from a fusty old bathroom cabinet filler to one of the most daring and unusual marketers out there. That transition has been ongoing for the last decade, and has taken consistently ingenious campaigns to keep their new brand identity alive in consumers’’ minds.
