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July 1st Inspiration and Happiness Help New Zealand’s ‘Keep It Real Online’ Campaign Stay Front Of Mind

Inspiration and Happiness Help New Zealand’s …

There was a time when public safety messages needed to come with their own safety warnings. From children dying after being hit by trains while playing on the tracks, run...

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June 26th An Emotional Return For The Premier League

An Emotional Return For The Premier League

Football in the UK returned to our screens last week after months of lockdown. Matches in the Premier League and EFL were shown live on Sky Sports and BT Sport...

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June 25th The Brands Whose COVID-19 Ads Generated The Most Positivity Around The World

The Brands Whose COVID-19 Ads Generated The Most …

Navigating the post-COVID landscape poses a serious challenge for advertisers. And with a recent survey suggesting that two-thirds of consumers say how brands respond to the pandemic will have a...

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June 23rd Pride: 11 Stats Which Show Why The Ad Industry Needs To Do More For LGBTQ+ Community

Pride: 11 Stats Which Show Why The Ad Industry …

June marks Pride month across the world and although the community has not been able to celebrate as it usually would, many activists are using the month to highlight the...

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June 17th Why, Now More Than Ever, Keyword Blocking Needs Fixing

Why, Now More Than Ever, Keyword Blocking Needs …

Eighty percent of ads served on premium news sites are subject to keyword block lists. That’s according to research by CHEQ into the economic cost of keyword block lists for...

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June 9th Unruly and Tremor Video Unite To Lead The Fight Against COVID-19’s Rising Ad Fraud

Unruly and Tremor Video Unite To Lead The Fight …

Concerns around ad fraud, brand safety and the powerful threat they pose to the health of the digital ecosystem have become even more pressing since the start of the COVID-19...

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June 5th If You Want People To Remember Your Video Ads, Remember The Colonoscopy Experiment

If You Want People To Remember Your Video Ads, …

In 2020 there are more ways than ever to distribute and create video content and brands continue to take advantage of the evolving medium to enhance their storytelling capabilities and...

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June 3rd Safeguarding Brand Reputation In The Wake Of COVID-19 With The U7

Safeguarding Brand Reputation In The Wake Of …

We held our first-ever virtual U7 event this week. For those of you who may not be familiar with the U7, in a nutshell, it’s our brand, publisher and agency-powered...

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June 1st 3 Reasons Brands Should Look To Gaming To Complement Their Ad Strategies

3 Reasons Brands Should Look To Gaming To …

Gaming has quickly become the perfect arena for escapism for many people in lockdown across the globe. With no live sports, TV channels repurposing old shows and the press awash...

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