Viral Review: 1800Tequila Is ‘Just Refined Enough’ In Latest Ad

Article originally appeared on Campaign

Alcohol advertising can be a tricky proposition. While fast food brands can simply film sizzling patties and crisp lettuce, agencies advertising alcohol have to go much further than just showing off a snazzy bottle.

Instead, alcohol ads tend to promote abstract lifestyles, whether that’s Corona’s beach bum fantasies, Budweiser’s rustic nostalgia or the flat-out opulence of Grey Goose campaigns. In that sense, they have much more in common with perfume adverts.

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5 Ways To Engage Millennials With Your Video Ads

At this year’s Youth Marketing Summit in London, Unruly’s Dan Best ran through his top tips for engaging younger audiences with video advertising.

Getting through to millennials poses a challenge for many marketers – they can be shrewd and hard to reach. But it’s not all doom and gloom, in fact, 81% don’t mind seeing ads when they are relevant to them.

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Uber Escapes & Fiat Gets Nostalgic: 5 Ads You Should Watch Right Now

Every week Unruly scours the web for the latest and greatest ads from the past 7 days, before gathering them up in this handy list so you can catch up on everything you missed.

This week’s selection features a charming ad from Milka, ushering in the chocolate egg season, and a genuinely funny spot from Adobe that is bound to resonate with plenty of people across Adland.

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10 Sessions You Can’t Miss at SXSW 2017

Headed to Austin this week for SXSW? Wish you were? The tech community is about to descend on this hip Texas town to discuss the biggest trends and challenges facing the industry today. 

Diversity, AI, politics – these are just a few of the trends that are popping within the hundreds of SXSW sessions you could attend.

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