Article originally appeared on Campaign
Alcohol advertising can be a tricky proposition. While fast food brands can simply film sizzling patties and crisp lettuce, agencies advertising alcohol have to go much further than just showing off a snazzy bottle.
Instead, alcohol ads tend to promote abstract lifestyles, whether that’s Corona’s beach bum fantasies, Budweiser’s rustic nostalgia or the flat-out opulence of Grey Goose campaigns. In that sense, they have much more in common with perfume adverts.
Every week Unruly rounds up the 5 best bits of creative from Adland so you can catch up on anything you might have missed.
This week’s selection is certainly one the most varied we’ve seen in a while, with ads covering 80’s movies, teddy bears, treehouses and children’s TV villains.
At this year’s Youth Marketing Summit in London, Unruly’s Dan Best ran through his top tips for engaging younger audiences with video advertising.
Getting through to millennials poses a challenge for many marketers – they can be shrewd and hard to reach. But it’s not all doom and gloom, in fact, 81% don’t mind seeing ads when they are relevant to them.
Unruly reaches 89% of total mobile internet users in the US
2017 is the year of mobile! Now, how many years have we been saying that? Jokes aside, mobile consumption and media spend does continue to grow, while also remaining a challenge for marketers.
Every week Unruly scours the web for the latest and greatest ads from the past 7 days, before gathering them up in this handy list so you can catch up on everything you missed.
This week’s selection features a charming ad from Milka, ushering in the chocolate egg season, and a genuinely funny spot from Adobe that is bound to resonate with plenty of people across Adland.
In case you didn’t know, it’s St Patrick’s Day tomorrow – so to celebrate we have compiled some of our favourite Guinness ads of all time.
The historic brand effectively owns the holiday in Adland thanks in no small part to its long legacy of fantastic ads.
Can Villanova win for a second year in a row? What upset will earn you the most points?
As people scramble to fill in their brackets ahead of tomorrow’s March Madness games, advertisers are already launching their digital campaigns.
This Wednesday people around the world celebrated International Women’s Day and highlighted a myriad of issues surrounding gender equality.
Things were no different in Adland, with plenty of brands using the opportunity to speak up and challenge the status quo.
Bloom & Wild CEO Aron Gelbard visited Unruly yesterday to talk about how he helped turn his flower delivery company into such a blooming success.
Gelbard talked about leadership and building a culture of innovation at a Q&A held with senior members of Unruly staff at our new HQ in Whitechapel.
Headed to Austin this week for SXSW? Wish you were? The tech community is about to descend on this hip Texas town to discuss the biggest trends and challenges facing the industry today.
Diversity, AI, politics – these are just a few of the trends that are popping within the hundreds of SXSW sessions you could attend.