The UK Adspend results are in… This morning we were at the IAB UK HQ for the announcement of their 2018 UK adspend figures. This highly anticipated research has become...
Last month, Centrum Vitamins released an ad staring the film star Tom Hiddleston in China. It casts Tom as a caring but busy husband and has been a smash hit...
This week, Alex Maguire and Holly Morrison from our Insights and Solutions team have analysed four of the most powerful ads featuring sportswomen. They did this in order to understand...
UnrulyEQ emotional analysis decodes audience responses to the trailers behind this year’s big Oscar winners at the 91st Academy Awards. This year’s 91st Academy Awards was full of surprises, and...
As part of our Emotions UNcovered: Surprise and Shock season, we’ve jumped back into our emotional database of over 2.2 million audience reactions to discover how shockvertising is used across...
Come Together 2019 is News Australia’s annual showcase event, held exclusively for clients, partners, media buyers and creative agencies. The event happened last month and we had an incredible time...
This week we sat down with our Senior Product Manager, Jess King, to talk about brand safety, tackling fake news and becoming a founding member of the BSI Editorial board....
As part of our A-Z of Adtech series, we’ve dug into our emotional database to find out whether the length of an ad affects the emotions that are evoked in...
Where is the industry is in the quest for an alternative and open ID? This discussion is about the impact of a post-cookie world for both buyers and sellers –...
