Need For Speed: Video Creative Must Catch Up With Consumers

This article was originally published in Campaign Asia

The consumer continues to charge ahead, adopting and adapting to new means of communications with new tribal languages and emojis, leaving previous generations (including marketers and agencies!) bewildered and a little afraid.

In Asia, local messaging platforms dominate in certain key markets, requiring ad tech, content and strategies that can deliver advertising messages relevant and appropriate for the specific platform of choice.

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adidas Breaks The Mould, Sainsbury’s Gets Us Food Dancing: 5 Ads You Should Watch Right Now

January is most certainly upon us. Thankfully, Unruly is here to help you beat back the cold with 5 ads you can bundle up on the sofa and watch.

This week’s selection features funny spots from Old Spice and Snickers, and a recognisably stylish spot from Apple showing off its wireless AirPods. Elsewhere on the list is a musical spot from Sainsbury’s that aims to get people dancing with the hashtag #FoodDance. It’s an engaging ad and a new kind of creative for the supermarket.

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Unruly & News UK Shortlisted For CIM Marketing Excellence Awards

Unruly has been shortlisted for two CIM Marketing Excellence Awards.

News UK and Unruly are finalists in the ‘Best Partnership Marketing Campaign’ category for our collaborative marketing efforts at last year’s Cannes Lions. Unruly and Alpha Grid have also been shortlisted in the ‘Best Use of Data and Insight’ category for our joint research on the online video habits of business leaders.

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Life Beyond The View: It’s Time For Advertisers To Rethink Measurement

Phil Townend is Unruly’s Chief Commercial Officer, APAC

The explosion of branded video content and native marketing in all its various forms defines a new chapter in the story of advertising.

As the platforms and tech become increasingly sophisticated, we have access to more data than ever before, but we need to be planning and managing our media in new ways.

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How To Win The Digital Super Bowl – A Deep Dive Into Doritos’ “Ultrasound” Video

With less than a month to go – and CES and the holidays behind us – all eyes are on the Super Bowl. What will this year’s crop of top advertisers bring us in 2017?

If this year’s Science of Sharing white paper taught us one thing, it’s that going for a funny ad doesn’t automatically bring Super Bowl success. In fact, only 10% of viewers thought the ads last year were funny.

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Viral Review: Nike And Kevin Hart Keep On Running

This article was originally published on Campaign

Nike: The Man Who Kept Running feat. Kevin Hart

Rating: 7/10

Few brands have advertising ambitions as grandly cinematic as Nike. Over the years, they’ve produced globe-trotting epics, arthouse dramas, thrilling documentaries and even their own Pixar-style fantasias. But besides creating their own blockbusters, the brand also has its own storied history on the silver screen, from Marty McFly’s future boots to Bill Murray’s absurd slippers from ‘Lost In Translation’.

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10 Happy Ads From 2016 To Get You Through #BlueMonday

Feeling particularly sad today? Life getting you down more than normal? Are your cornflakes particularly soggy today? Your commute extra annoying?

Well, don’t worry – there’s a reason for it. That’s because today is officially  the saddest day of the year. Yeah, if you thought this week could not get any gloomier with Friday’s inauguration of Donald Trump as President of the United States, guess again. Back in 2005, Dr Cliff Arnall came up with a formula for predicting the saddest day of the year based on such things as the weather, debts, time since Christmas and motivation. And today’s the day.

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