7 Fascinating Football Advertising Facts To Kick Off The New Season

After what has seemed like the longest summer in history, the Premier League is back! That’s right, the world’s most famous football league returns this Friday – and we could not be more excited.

So to celebrate in true Unruly style, we thought we would kick off (see what we did there?) the season with some interesting stats around football advertising, all from Unruly’s database.

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Ads.txt – What Is It And How Does It Work?

what is ads.txt

Ad fraud has been the biggest hot-button issue in programmatic advertising over the last 12 months.

In an attempt to address this concern, the Internet Advertising Bureau (IAB) announced the Ads.txt project in May 2017 with a simple mission to increase transparency in the ecosystem.

But despite these good intentions, lots of people have been left scratching their heads over what this project actually entails. To help, we’ve broken down just exactly what Ads.txt is, how it works and who it benefits.

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Ford Gets Neighbourly & Coca-Cola Falls In Love: 5 Ads You Should Watch Right Now

Unruly every week scours the web for the latest and greatest ads and then gathers them all up into a handy round-up so you can catch up on anything you missed before the weekend.

This week’s batch includes two very different autos ads from Volkswagen and Ford – as well as an unconventional love story courtesy of Coca-Cola.

There is also a flashy spot from BT Sports starring Spurs and England star Dele Alli.

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Unruly Receives Anti-Fraud Seal From JICWEBS

We’re passionate about brand safety at Unruly. We recently became the only video SSP to receive an independent review certifying our compliance with the Trustworthy Accountability Group’s (TAG) Inventory Quality Guidelines (IGQ).

Fresh off the heels of that certification, we’re also happy to report that this week we became one of only three companies to receive the Anti-Fraud Seal from JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland). We received the seal, as verified by independent auditor ABC, for demonstrating we have met JICWEBS’ Good Practice Principles for reducing the risk of exposure to ad fraud.

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Viral Review: Audi ‘Test Drives’ A New Style Of Ad

This article orginally appeared in Campaign. 

It takes a pretty exceptional effort to make an automobile advert that stands out. After all, how many times can viewers see a low-slung sports car bombing it around a track before they get the idea? Beyond a few ingenious examples of car advertising, it isn’t really a genre which offers a tremendous amount of variety.

Audi is a brand which understands this quandary, and its latest spot ‘Test Drive’ does its damnedest to break the mould. How does it do this, you ask? By suggesting that viewers simply aren’t tough enough to drive their cars. It’s a feat of quite remarkable reverse psychology, resulting in one of the more memorable automobile ads in recent years.

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What Is Header Bidding, How Does It Work And Who Benefits?

Header bidding has become an increasingly hot topic in programmatic video advertising, and you don’t have to go far to see it pop up at speaker sessions or dominating headlines in trade magazines.

As more and more platforms develop header bidding solutions, programmatic buyers and publishers are quickly familiarising themselves with the ins and outs of how the technology actually works.

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