News You Can Use – Premium Publishers Earn Trust & Ads.txt Booms

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week IAB Europe produced new guidelines to encourage transparency across the advertising supply chain, WARC data showed how the mobile boom is impacting ad spend, while a new survey showed off the power of premium media.

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Viral Review: Mars Wins Halloween With Terrifying ‘Bitesize Horror’ Ads

Fans of ‘The Twilight Zone’ or ‘Tales Of The Unexpected’ should look no further for their latest fix of anthology scares.

Surprisingly, we’re not talking about a new season of ‘Black Mirror’ but instead the terrific Halloween campaign from confectionary brand Mars. While sweets and chocolates are certainly central to Halloween tradition, they aren’t usually responsible for many frights. With its ambitious new project, Mars certainly looks set to change that.

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5 Halloween 2017 Ads You Should Watch Right Now

Every Halloween Unruly hunts around the web for the spookiest, scariest ads on the web – and then puts them into a handy list so you can catch up before November 1st rolls around.

This week’s batch includes Halloween spots from brands big & small, including Burger King, Buffalo Wild Wings and Skittles.

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News You Can Use: South-East Asian Ad Spend Booms & Snapchat Turns Upside Down

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.

In this week’s round-up we’ve got some news of some surprising new ad formats on the horizon, platforms tackling their fake news problem – and some handy guidelines and descriptions from Integral Ad Science on how to categorise brand safety risk.

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Viral Review: Lapsed Gamers Answer The ‘Call Of Duty’

This article was originally published in Campaign

Video game ads are a curious beast. After all, games are typically pitched off the back of their trailers, and the biggest names in gaming barely need to advertise to attract their diehard fans back for more.

What this means is that when so-called ‘Triple A’ games choose to release a live-action spot, they’ve usually got a pretty great reason for it.

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News You Can Use: The Rise Of Outstream & The Need For Ads.txt

Each and every week Unruly scours the web, Twitter feeds and latest events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.

In this week’s round-up we’ve got more interesting statistics around the growth of mobile, further proof that ads.txt can protect against ad fraud, and news that outstream is now advertisers’ first port of call when it comes to video.

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Sarah Wood Launches Leadership Manifesto #SteppingUp At Unruly HQ

Guests were left with plenty to chew on at a breakfast event held at our London HQ yesterday to mark the launch of Unruly CEO Sarah Wood’s breakthrough leadership manifesto, Stepping Up.

To celebrate the release of the new book we hosted a kick-ass panel on leadership, featuring Professor Caroline WiertzChristina Scott, CTO of News UK, Deirdre McGlashan, Chief Digital Officer at MediaCom,  Johnny Hammond, Global Marketing Director at Unilever Foundry, and Sherry Coutu CBE.

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Outstream Video Now The Most Popular Format For Advertisers

UK video ad spend has overtaken banner ads for the first time in the UK, rising 46% year-on-year to £699m during the first half of 2017.

According to the PwC / IAB UK Digital Adspend report, video now accounts for 35% of display advertising spend and is now the fastest-growing ad format.

The IAB’s report also revealed that outstream video spend nearly doubled, making the format the most popular choice for advertisers.

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News You Can Use: Oculus Unveils New Headset, Indian Mobile Spend Surges

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in advertising & tech – so you can catch up on anything you missed before the weekend.

This week’s round-up feature a futuristic announcement from Oculus and some news straight from Unruly!

Elsewhere, there’s some research around the growth of mobile ad spend in India.

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