The world of programmatic will descend on San Francisco tomorrow for Adexchanger’s Programmatic I/O, the original and largest conference on programmatic media buying.
Every week Unruly trawls the web and gathers up the 5 best bits of creative from the past 7 days and puts them into this handy list.
This week’s batch includes a new Fast and Furious-themed prankvert, as well as spots from Virgin Media and Vicks, and a surprising ad from Samsung.
Programmatic advertising continues to grow year-on-year, and is expected to account for more than 78% of all digital ad spend in the US (across all mediums) by the end of 2017.
The most exciting madtech startups and scale-ups in the UK completed rounds of pitching to investors and senior decision-makers from brands such as Unilever and Microsoft in the hopes of raising both interest and funding.
Article originally appeared on Campaign
Alcohol advertising can be a tricky proposition. While fast food brands can simply film sizzling patties and crisp lettuce, agencies advertising alcohol have to go much further than just showing off a snazzy bottle.
Instead, alcohol ads tend to promote abstract lifestyles, whether that’s Corona’s beach bum fantasies, Budweiser’s rustic nostalgia or the flat-out opulence of Grey Goose campaigns. In that sense, they have much more in common with perfume adverts.
Every week Unruly rounds up the 5 best bits of creative from Adland so you can catch up on anything you might have missed.
This week’s selection is certainly one the most varied we’ve seen in a while, with ads covering 80’s movies, teddy bears, treehouses and children’s TV villains.
At this year’s Youth Marketing Summit in London, Unruly’s Dan Best ran through his top tips for engaging younger audiences with video advertising.
Getting through to millennials poses a challenge for many marketers – they can be shrewd and hard to reach. But it’s not all doom and gloom, in fact, 81% don’t mind seeing ads when they are relevant to them.
Unruly reaches 89% of total mobile internet users in the US
2017 is the year of mobile! Now, how many years have we been saying that? Jokes aside, mobile consumption and media spend does continue to grow, while also remaining a challenge for marketers.
Every week Unruly scours the web for the latest and greatest ads from the past 7 days, before gathering them up in this handy list so you can catch up on everything you missed.
This week’s selection features a charming ad from Milka, ushering in the chocolate egg season, and a genuinely funny spot from Adobe that is bound to resonate with plenty of people across Adland.
In case you didn’t know, it’s St Patrick’s Day tomorrow – so to celebrate we have compiled some of our favourite Guinness ads of all time.
The historic brand effectively owns the holiday in Adland thanks in no small part to its long legacy of fantastic ads.