Sometimes a well-told story is all you need.
At Christmas, we all enjoy seeing big brands deploy the budget of a small nation in order to tell a story about family, acceptance or why it’s rude to ignore to grandparents’ phone calls. These ads certainly make headlines, but it’s not usually possible for brands to produce these ambitious narrative ads year-round.
To make sure you stay on top of all the latest Adland trends, Unruly scours the web every Friday for the greatest examples of online video advertising and brings them together into one handy list.
This week’s ads couldn’t be more varied – we’ve got parenting tips from Kraft, a tear-jerking epic from Volkswagen, and a profound and unsettling ad from Royal Jordanian.
Unruly is proud to announce that our CFO Lucy Greggains has been nominated for the CFO of the Year Award at the inaugural Women in Finance Awards.
The awards, created by GrowthBusiness.co.uk and What Investment magazine, recognises female leaders within the finance industry. Winners will be announced at an event on June 23.
Summer is just around the corner. And you know what that means… a new crop of blockbusters is upon us. From Wonder Woman to the latest Transformers film, and even Baywatch!
Our research has shown that almost a third (31%) of moviegoers who watched a movie trailer said they would purchase a ticket to watch the film, which means getting your promo seen is one of the best ways to drive success at the box office.
Every week Unruly rounds up the latest and greatest ads for your viewing pleasure, so you can catch up on anything you missed before the weekend.
This week’s batch features pop stars, people pretending to be dogs, and real mums.
With Ramadan just around the corner, Unruly is here to help.
We’ve analysed the top video ads from Ramadan last year, across Indonesia, Malaysia and Singapore to bring you a comprehensive view of Ramadan based video advertising in Southeast Asia.
So you can spend less time worrying about what works and what doesn’t, and more time with friends and family this holiday period.
Unruly has been shortlisted for two awards this week, receiving nominations from both the UK Association of Online Publishers and Marketing Magazine.
Our awesome Ops team are finalists for Digital Ad Ops Team Of The Year in the AOP’s Digital Publishing Awards 2017, whilst Unruly as a whole has been nominated for Programmatic Agency of the Year by the Singapore-based Marketing Magazine.
Programmatic ad spend has been growing at record speed for the last few years, with a new report from eMarketer predicting that programmatic display spend will reach nearly $33bn this year.
We were curious how this programmatic revolution was affecting the world of video, so we dug into the data to see how different markets are progressing in the programmatic landscape.
The convergence of native, social and content are creating new and exciting opportunities for the digital industry, especially on mobile
Unruly welcomed the IAB for the inaugural meeting of the newly created Social Media/Native/Content Committee in our Future Video Lab in New York last week.
This article originally appeared in Campaign
If you’ve been to the cinema at all over the last few years, you probably know that origin stories are Hollywood’s favourite narrative crutch.