Every Halloween Unruly hunts around the web for the spookiest, scariest ads on the web – and then puts them into a handy list so you can catch up before November 1st rolls around.
This week’s batch includes Halloween spots from brands big & small, including Burger King, Buffalo Wild Wings and Skittles.
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.
In this week’s round-up we’ve got some news of some surprising new ad formats on the horizon, platforms tackling their fake news problem – and some handy guidelines and descriptions from Integral Ad Science on how to categorise brand safety risk.
This article was originally published in Campaign
Video game ads are a curious beast. After all, games are typically pitched off the back of their trailers, and the biggest names in gaming barely need to advertise to attract their diehard fans back for more.
What this means is that when so-called ‘Triple A’ games choose to release a live-action spot, they’ve usually got a pretty great reason for it.
As part of our kickass #SteppingUp panel last Wednesday we spoke to Professor Caroline Wiertz, Christina Scott, CTO of News UK, and Johnny Hammond, Global Marketing Director at Unilever Foundry, about their leadership journeys.
We asked our panellists for their top tips for budding leaders, as well as the key pitfalls to avoid.
Each and every week Unruly scours the web, Twitter feeds and latest events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.
In this week’s round-up we’ve got more interesting statistics around the growth of mobile, further proof that ads.txt can protect against ad fraud, and news that outstream is now advertisers’ first port of call when it comes to video.
Guests were left with plenty to chew on at a breakfast event held at our London HQ yesterday to mark the launch of Unruly CEO Sarah Wood’s breakthrough leadership manifesto, Stepping Up.
To celebrate the release of the new book we hosted a kick-ass panel on leadership, featuring Professor Caroline Wiertz, Christina Scott, CTO of News UK, Deirdre McGlashan, Chief Digital Officer at MediaCom, Johnny Hammond, Global Marketing Director at Unilever Foundry, and Sherry Coutu CBE.
UK video ad spend has overtaken banner ads for the first time in the UK, rising 46% year-on-year to £699m during the first half of 2017.
According to the PwC / IAB UK Digital Adspend report, video now accounts for 35% of display advertising spend and is now the fastest-growing ad format.
The IAB’s report also revealed that outstream video spend nearly doubled, making the format the most popular choice for advertisers.
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in advertising & tech – so you can catch up on anything you missed before the weekend.
This week’s round-up feature a futuristic announcement from Oculus and some news straight from Unruly!
Elsewhere, there’s some research around the growth of mobile ad spend in India.
This article originally appeared in Campaign
Audi this week serves up what is bound to be one of 2017’s most memorable and inventive video campaigns.
Send In The Clowns’ teaser boasts “serious technology, silly situations” – and that’s precisely what we get: a surrealist fantasy that takes a traditional autos ad and turns it upside down, adds a red nose and then throws a cream pie in its face.
Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.
And we can hardly blame them! Programmatic advertising is stuffed with more jargon than you can shake a stick at – that’s why Unruly is breaking down some of the most common terms.