Today 6-second ads are everywhere – we’ve just seen the first of them on linear TV, but not long ago they were revolutionary. Where did 6-second ads come from? In...
Each day this week we will be giving you a quick rundown of our highlights from Cannes Lions, and a summary of the emotions that people have felt across the...
In our next in the A-Z of adtech series we look at optimising creative for sound off, and whether audio metrics are still a valid way of measuring ad performance....
On Monday, Tim Cook took centre stage at Apple’s yearly WWDC event to announce a roster of new software and hardware updates (including the return of the cheese grater). This...
The gaming industry has grown significantly over the past decade and there’s no sign of it slowing down, especially within the mobile space. In 2018 Candy Crush made just over...
The Women’s FIFA World Cup kicks off in France next month and it’s set to be the most watched edition yet. More than 720,000 tickets have already been sold for...
Last week, to mark one year since the GDPR came into force, the IAB UK hosted Quantcast’s Evolution of Data Privacy event and our Product Compliance Director, Kelly Jacobson Collins,...
Last week, Unruly CEO Norm Johnston, and our Global SVP of Data Partnerships, Sam Sherson, spoke to a packed room of brands and advertisers at the Manchester United football ground,...
Our VP of Business Development in New York, Emily Kaufman, speaks about what she thinks the advertising industry would look like if it were launched from scratch tomorrow. With the...
