It’s been a busy week in Adland, from the Oscars to brands gearing up for #InternationalWomensDay on March 8th – there’s a lot to keep up with.
Mobile World Congress used to be solely for smartphone unveilings and telco presentations, but over the years the trade show has grown into something much bigger.
This year was no exception, with talk of future tech, virtual reality, and connected devices filling the Barcelona streets all week. This switch in focus means the show is now even more unmissable for marketers – and video marketers in particular.
Article originally appeared in Campaign.
For a service which boasts an estimated 40 million users, Spotify has maintained a surprisingly low public profile in Adland.
What do dogs made of kale, singing shrimps and poodle typecasting all have in common?
They’re all part of this week’s round-up of the best ads in AdLand, that’s what. In today’s column Nike, MailChimp, The Atlantic, the ACLU and McDonald’s all make the cut.
The Super Bowl may be over, but there’s still plenty to learn from 2017’s Big Game if advertisers want to score a touchdown next year.
This year’s batch of Super Bowl ads caused quite a stir, thanks to some openly political campaigns, and some very impressive stunts. In fact, Hyundai’s spot was such a success that it topped our Super Bowl Effectiveness Chart – attaining an EQ score of 6.1 and causing a strong emotional response in 62% of viewers.
Love was in the air in Adland this week, with Valentine’s Day ushering in a wave of romantic ads designed to tug at the heartstrings (see our roundup here).
But if you’re a bit tired of all the Cupids and love hearts, you’re in luck! Unruly is here to run you through some of the other best ads of the week.
While people eagerly await the 89th Academy Awards, Unruly takes a look at how studios can use private marketplaces to make their movies a smash-hit
Despite the Oscars celebrating the best of the best on the silver screen, our data has shown that movie trailers don’t always connect with viewers or drive big box office success.
So what can studios do to attract more buzz around their movie trailers? We’ve been working with a major movie studio to bring emotional intelligence to their video campaigns through our Emotional PMPs, which were launched in September.
No matter how hard you try, it’s hard to escape Valentine’s Day. Love is most definitely in the air – and it seems nowhere is safe from Cupid’s arrow.
It’s on the TV, in the shops, on the side of buses, all over newspapers and magazines – and now it’s on your favourite video advertising blog.
This article originally appeared in Campaign.
Super Bowl Sunday may be one of the biggest days in the American sporting calendar, but it’s also a kind of brand-sponsored short film festival.
Even those who are not interested in American football, the barrage of top-line advertising it produces ensures you’ll inevitably be taking part in the fun – even if it’s just through a Monday morning round-up.
It’s mid-February, which means romantic people all over the world are rushing around buying chocolates, flowers and cards.
Unruly’s caught the love bug too, and we’ve rounded up the best Valentine’s Day ads for your viewing pleasure.