dmexco 2017 is less than two weeks away. But with more than 570 international speakers and over 250 hours of events across 15 stages, how do you know what’s worth seeing?
The line-up for this year’s conference in Cologne, Germany, is certainly impressive, with numerous CEOs and CMOs of leading international companies such as Nestlé, P&G, Unilever, Microsoft and more discussing the latest marketing and advertising trends.
At Unruly we’re passionate about great video – that’s why every week we hunt for the latest and greatest bits of creative from around the world and present the best ones here for your viewing pleasure.
This week’s batch includes brand new ads from Finnish Vodka brand Finlandia and Edeka, as well as a surprisingly hypnotic ad from Citroen.
This week we’re taking a look at the complexities of VAST technology and how multiple wrappers can operate within a chain from video file to ad file.
There are additional complications that can make this process more challenging, including when creatives get served with a VPAID wrapper, but for now, we’ll start with the basics.
Unruly is celebrating after walking away with two accolades at the Spark Awards in Singapore.
The Unruly team picked up silver awards in both the “Best Programmatic Media Solution” and “Best Engagement Strategy” categories.
Every week Unruly scours the web for the best bits of creative from the past seven days. We then gather them all up into one handy list so you can catch up on anything you missed before the weekend.
This week’s batch of ads includes spots from United Colours of Benetton, adidas and Secret Escapes.
This article originally appeared in Campaign
In advertising, ‘weird’ is a difficult thing to get right. Go too far and you’ll alienate people; be too cautious and you won’t stand out. Over the years, brands like Old Spice and Skittles have mined rich seams of surreality and outright oddity to massive sharing success and critical kudos.
Now British telecom giant Three is moving into stranger territory too.
What does Home mean to you? We surveyed 2,000 consumers in the US and the UK to have a better understanding of how they think and feel about the home.
In the UK, Home is a sanctuary and a playground. In the US, people believe the connected home will make their lives safer, healthier, and happier. We also found that Americans would rather lose their TV than their voice assistant for one month!
Every week Unruly does the hard work for you – we watch all the ads from the last seven days and bring you the best ones to catch up on before the weekend.
This week’s round-up includes some powerful storytelling from Nike and a great comic spot from Babbel.
The English Premier League returns today after months of waiting!
So to celebrate the resumption of footballing hostilities in the world’s most famous league, we thought we would get you in the mood with a quiz about the most famous football ads of all time.
Universal McCann this year partnered with Thinkbox TV and the Museum of Brands to examine the portrayal of women in ads, and the impact this has on the public.
The research also looked at harmful stereotypes more generally, examining how identities and gender roles are presented for both men and women.
