This month we asked thought leaders from around the world to give their predictions for Adland in 2017 as part of our #UNinterviews campaign.
We spoke to CMOs and CEOs from across the advertising industry – including Pepsico CMO Brad Jakeman, IAB Australia CEO Vijay Solanki and IAB Australia CEO Miranda Dimopoulos – asking them to look into their crystal balls for the trends to look out for over the next 12 months.
For many 2016 will go down as one of the most tumultuous years in living memory.
From political upsets to the death of one too many of music’s greats, many are ready to welcome 2017 with open arms.
Before we do, we wanted to take a moment to reflect on what kept Unrulies and the digital video world buzzing in 2016.
It’s officially winter – the nights are getting longer and the days are closing in. Luckily Unruly is here with the best 5 ads from the past 7 days, so you have something to watch while tucking into mince pies and mulled wine.
This week’s stocking is stuffed with festive ads from Honda, Cadbury’s and Walmart – all featuring more tinsel and baubles than you can shake a candy cane at.
2016 was an undeniably historic year, and Adland didn’t go unaffected. Brands listened and reacted alongside their audiences to global events from Brexit, to the Olympics, the US election and more.
There were agile campaigns, 360 campaigns and, recently, some of the most shared Christmas ads of all time.
But what does 2017 hold?
John Lewis’ #BusterTheBoxer continues to hold the top spot of the most shared Christmas ads of 2016, with nearly 2 million shares to date.
And, as the Christmas season is the busiest shopping time of the year, brands all over the world are no doubt looking for tips on how to take home the number 1 spot for themselves.
In addition to creating an ad that elicits an intense emotional response from your viewers, it’s important to target the viewers most likely to love your ad.
Unruly teamed up with IBM Watson last week to launch Unruly DNA – a new tool which helps brands use Artificial Intelligence (AI) to find and engage the people most likely to increase sales.
Unruly DNA combines Unruly’s emotional intelligence tools with IBM Watson’s machine learning capabilities to create psychometric and behavioural profiles of light buyers.
Every week Unruly brings you the latest and greatest bits of creative from around Adland. And what a week it has been…
In this week’s round-up we see the final chapter in the epic saga of Aldi’s Kevin The Carrot and a novel ad from Nike imploring people to spend a little less time in front of screens.
Unruly has been voted one of the country’s top media owners by leading media agencies and digital specialists.
The video ad tech company was one of seven media owners in the UK rated 80% or more for overall agency experience, according to the IPA’s Online Media Owner Survey, beating its winning score from 2013.
Christmas is so close you can almost smell the Brussels sprouts.
So while the halls are being decked and advent calendars are being opened, Unruly is here to help you unwind with a selection box of the best ads around.
We sat down with Unruly’s SVP of Agency & Client Development Jeff Minsky last week to learn how to make the most of your time at CES. Jeff gave insight into why he loves attending the show and how a consumer electronics show has become relevant to the advertising industry.
This week we share the second half of our conversation with Jeff, where he shares his tips for making the most of CES 2017.