Actionable insights

Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.

Gender Stereotypes in Online Advertising - a Female Perspective

Gender Stereotypes in Online Advertising - a Female Perspective

In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving…

Discover The Emotions Behind Super Bowl LIV

Discover The Emotions Behind Super Bowl LIV

Using UnrulyEQ, we've measured the dominant emotional reactions to all the big Super Bowl LIV ads and tracked valuable business metrics including brand recall, favorability and purchase intent.

Video and Sustained Brand Impact

Video and Sustained Brand Impact

Check out our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.

Unruly Receives New TAG Certification On Trust and Transparency

Unruly Receives New TAG Certification On Trust and Transparency

Unruly is one of only six companies worldwide to achieve independent certification status for both TAG’s Anti-Fraud and Inventory Quality guidelines. The video ad tech company has once again passed…

Campaign Names Unruly As One Of The Best Places To Work

Campaign Names Unruly As One Of The Best Places To Work

Unruly has been named one of the best places to work by Campaign. We came 16th in Campaign’s Best Places To Work 2020 list, ranking alongside the likes of the…

Unruly Named As Number One SSP For Direct Publisher Integration

Unruly Named As Number One SSP For Direct Publisher Integration

Independent programmatic consultancy Jounce Media has named Unruly as the number one SSP in the world for direct-to-publisher integrations based on a study of more than 100,000 ads.txt files and…