Actionable insights

Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.

COVID Campaign Hub

COVID Campaign Hub

Unruly’s COVID Campaign Hub helps advertisers deal with the uncertainty caused by the pandemic by measuring global consumers’ responses to brands' COVID-19 response campaigns using our emotional testing tool, UnrulyEQ.…

Gender Stereotypes in Online Advertising - a Female Perspective

Gender Stereotypes in Online Advertising - a Female Perspective

In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving…

Discover The Emotions Behind Super Bowl LIV

Discover The Emotions Behind Super Bowl LIV

Using UnrulyEQ, we've measured the dominant emotional reactions to all the big Super Bowl LIV ads and tracked valuable business metrics including brand recall, favorability and purchase intent.

Case studies

Check out the work we’ve done with leading advertisers and publishers across the globe.

Unruly’s Work On Lexus Campaign Shortlisted For “Best Use of AI”

Unruly’s Work On Lexus Campaign Shortlisted For “Best Use of AI”

Follow-up to first-ever car ad written by AI in running for Campaign Tech Award Unruly’s work on a follow-up campaign by Lexus to the first-ever car ad to be written…

How SKII Used Unruly’s Editing Solution To Increase Attention Rates By 140% And Boost Brand Recall 158%

How SKII Used Unruly’s Editing Solution To Increase Attention Rates By 140% And Boost Brand Recall 158%

New eye-tracking research from Lumen shows impact to In-Article creative What can seem like small tweaks to a brand’s creative can have a big impact. Just ask SK-II. We recently…

Case Study: Helping MINI FASHION find their cultural bullseye

Case Study: Helping MINI FASHION find their cultural bullseye

Last year, MINI created a number of films to promote the ‘MINI FASHION Field Notes Capsule Collection’, and we helped to supercharge their campaign. This was a series of limited edition fashion…

Check out some of the awards we’ve won!

Campaign Names Unruly As One Of The Best Places To Work

Campaign Names Unruly As One Of The Best Places To Work

Unruly has been named one of the best places to work by Campaign. We came 16th in Campaign’s Best Places To Work 2020 list, ranking alongside the likes of the…

Unruly Named As Number One SSP For Direct Publisher Integration

Unruly Named As Number One SSP For Direct Publisher Integration

Independent programmatic consultancy Jounce Media has named Unruly as the number one SSP in the world for direct-to-publisher integrations based on a study of more than 100,000 ads.txt files and…

Unruly named Best Ad Ops Team for the 2nd time!

Unruly named Best Ad Ops Team for the 2nd time!

All smiles for Team APAC last Friday evening as they were dubbed the 'Best Ad Ops Team' for the 2nd year running. Held at the JW Marriott in Singapore, The…