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The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the rebranding of the products and platforms within its portfolio as Nexxen. The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. Moving forward, these key business units
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from Amobee to Unruly, Tremor’s end-to-end platform cuts energy costs and drives efficiencies across the advertising supply path New York – May 9, 2023 – Tremor International, a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced a global partnership with Scope3, the source of truth for supply chain carbon emissions data, which, in a first for the market, sees Scope3’s carbon emission measurement methodology applied to CTV inventory. Through Unruly, the SSP in Tremor’s platform, buyers
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, today announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform, providing advertisers with the opportunity to deliver highly impactful, relevant ads to receptive audiences across the US, Europe and APAC. Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s innovative ad units on premium CTV/OTT inventory
Tremor International Launches Its First-to-Market TV Convergence Solution: A Self-Service Cross-Platform Planner, Unifying Audiences and Optimizing Reach Across Digital & Linear
New York – April 26, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology, today announced the launch of its first-to-market self-service cross-platform planner that solves for the fragmentation of linear and digital viewership. The planner’s technology enables broadcasters to maximize reach and frequency allocation holistically across linear and digital inventory, and provides advertisers and agencies with optimized, actionable cross-screen media plans. Major broadcasters and agencies are engaged in extensive testing with the planner. In a groundbreaking move for the industry, Tremor’s self-service planner utilizes direct linear and digital integrations to deliver cross-platform media plans from real-time available units (“avails”), improving upon planning performed on historical viewing data alone. Robust planning constraints and configurations allow for production of
New York – March 14, 2023 – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, today announced it has been selected by award-winning media agency Mediahub as a preferred supply-side platform (“SSP”).
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients.
Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service.
Future Today, which employs Unruly the supply side ad platform in Tremor International’s end-to-end system, said its revenue increased 100% in 2022. It’s the third straight year revenue has doubled, said Future Today, which saw a 120% increase in audience over the last two years.
Strength of long-standing partnership bolstered by 336% increase in CTV demand from Amobee following the integration of the DSP into Tremor International’s end-to-end platform.