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Stay up to date with the latest news from across the Unrulyverse including our latest press announcements, award wins, new appointments and upcoming events.

  • Cheetos Commercial Is Early Frontrunner In Battle For Super Bowl LV Crown

    Leading ad platform Unruly launches Super Bowl 2021 ad ranking, with snack brand’s “It Wasn’t Me”, also starring singer Shaggy, leading the way  NEW YORK – February 5, 2021 – Cheetos’ “It Wasn’t Me” is the early frontrunner in the battle to be crowned the most effective ad of Super Bowl LV.  That’s according to new research from leading ad platform Unruly which today launched a chart of the best-performing ads of Super Bowl 2021 using its content testing tool UnrulyEQ.   Super Bowl LV, which will be contested between the Kansas City Chiefs and Tampa Bay Buccaneers, doesn’t kick off until this Sunday (February 7) at the Raymond James Stadium in Tampa, Florida. But with many brands releasing their Big Game spots online early, the battle for this year’s Super Bowl ad crown is already well underway.   Unruly is ranking all of the big ads from this year’s Super Bowl using its proprietary metric EQ Score — a composite score based on a campaign’s ability to not only engage consumers, but also drive brand metrics such as brand favorability and purchase intent.  Leading the way so far going into Super

  • Budweiser’s Sit-Out Super Bowl Campaign More Effective Than Any Big Game Ad of Last 5 Years

    Seven out of 10 Americans have more favorable view of AB InBev brand after watching “Bigger Picture”, which focuses on COVID-19 vaccine awareness  NEW YORK – February 3, 2021 — A campaign created by Budweiser to announce it isn’t running an ad at the Super Bowl for the first time in almost four decades is more effective than any Super Bowl campaign of the last 5 years.   That’s according to new research from ad platform Unruly, which is using its content testing tool UnrulyEQ to measure the impact of Super Bowl LV campaigns, including how much emotional engagement they generate and the impact they have on brand metrics.   The AB InBev brand recently announced that it was taking a break from the Super Bowl after 37 years and was instead diverting the

  • Unruly Launches New Self-Service Tools for CTV and OTT Publishers

    Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue  LONDON, NEW YORK, SINGAPORE, SYDNEY — January 27, 2021 – Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world.   Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner inventory via deal IDs. This enables buyers to access unique audiences and drive revenue quickly and at scale.  UnrulyX CTRL has been in beta since the start of 2020 and has seen significant growth in the second half of 2020. In the last two quarters of 2020, revenue from self-service

  • Tremor International Soars to 127% Revenue Growth in Fast-Emerging CTV Space

    12 months after acquiring Unruly, our parent company Tremor International today announced its financial earnings from Q4 2020, showing exceptional growth within the CTV space. Below you can read the press release in full. New York, NY – January 19, 2021 — Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced 127% revenue growth in the Connected TV (CTV) space in Q4 2020 compared to Q4 2019. Along with video which represents more than 80% of Tremor International’s 2020 revenues, CTV is now a significant growth engine for the company, with more than 300 clients executing CTV campaigns through Tremor Video’s demand-side platform (DSP) in 2020, which marks a 71% increase YOY compared to 2019. Through Tremor’s unique end-to-end technology stack—including Tremor Video’s managed and

  • Disney’s Animated Christmas Ad Is The Most Moving UK Campaign Of 2020

    Ads from NHS, Coke and ITV also in top 10 as Xmas and COVID response campaigns dominate ad platform Unruly’s annual ranking of most emotionally engaging ads  LONDON – January 8, 2021 – Disney’s Christmas campaign “From Our Family To Yours” is the most emotionally engaging UK ad of 2020.   That’s according to new research from video ad platform Unruly, which has released a ranking of the most moving campaigns of the year using its content testing tool, UnrulyEQ.  Unsurprisingly, COVID response campaigns feature in Unruly’s chart, but it’s Christmas ads that dominate the ranking, with eight ads in the top 10 — Disney’s festive campaign taking the no.1 spot.  The animated ad, which tells the heartwarming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during Xmas, finished top after almost half of Brits who watched the ad had an intense positive emotional response to the content, making it 126% more moving than the average UK

  • Disney’s Animated Festive Ad Is The Most Moving Australian Campaign Of 2020

    Ads from Coca-Cola, Big W and McDonald’s also in top 10 as Xmas campaigns dominate ad platform Unruly’s annual ranking of most emotionally engaging ads SYDNEY– January 8, 2021 – Disney’s Christmas campaign “From Our Family To Yours” is the most emotionally engaging Australian ad of 2020.   That’s according to new research from video ad platform Unruly, which has released a ranking of the most moving campaigns of the year using its content testing tool, UnrulyEQ. Christmas ads dominate Unruly’s chart, with six ads in the top 10 and Disney’s festive campaign taking the no.1 spot.  The animated ad, which tells the heartwarming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during Xmas, finished top after almost half of Australians who watched the ad had an intense positive emotional response to the content, making it more than twice as emotionally engaging as the average Australian ad.  That

  • Ad Platform Unruly Reveals The Most Emotionally Engaging Global Festive Ads Of 2020

    Disney’s “From Our Family To Yours” beats spots from Coca-Cola, Kohl’s and Amazon to become video ad platform Unruly’s No.1 festive campaign around the world  NEW YORK – December 14, 2020 – The most moving global festive ad of 2020 is Disney’s “From Our Family To Yours”, according to new research from Unruly.  The video advertising platform has released a ranking of the most emotionally engaging festive campaigns around the world using its content testing tool, UnrulyEQ.  Top of Unruly’s festive tree is Disney’s animated ad, which tells the heartwarming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during the holiday season. The global campaign generated a positive emotional response from UK viewers that was 126% higher than the UK market average.   That put it just ahead of Coca-Cola’s Christmas campaign, directed by Oscar winner Taika Waititi. The two-and-a-half minute ad, which follows the story of a

  • Ad Platform Unruly Promotes Sales Director Wataru Nakano To Country Manager, Japan

    Nakano to drive Tremor International company’s new cross-screen offering across Japan, including CTV, In-App and In-stream services TOKYO— December 9, 2020 – Leading video ad platform Unruly today announced it has promoted Wataru Nakano to Country Manager, Japan. Nakano, who previously held the position of Sales Director, will head up all operational and commercial activity for the ad tech company across Japan. He will be responsible for driving Unruly’s continued growth across the Japanese market, including rolling out the additional CTV, In-App and In-stream services added following its acquisition by Tremor International at the start of 2020. Nakano, who is based in Unruly’s Tokyo office and has worked in digital advertising for 14 years, knows the role well after taking on the position on an interim basis in December 2019. Prior to joining

  • Disney’s Animated Campaign Is Crowned The Most Emotionally Engaging UK Christmas Ad Of 2020

    “From Our Family To Yours” beats spots from Coca-Cola, GOSH and LEGO to become video ad platform Unruly’s No.1 festive ad; John Lewis fails to make top 10  LONDON – November 26, 2020 – The most moving UK Christmas ad of 2020 is Disney’s “From Our Family To Yours”, according to new research from Unruly.  The video advertising platform has released a ranking of the most emotionally engaging festive campaigns using its content testing tool, UnrulyEQ.  Top of Unruly’s UK Christmas tree is Disney’s animated ad, which tells the heartwarming story of a Filipino grandmother’s relationship with her granddaughter and the importance of family traditions during the festive season.  Almost half of Brits who watched the ad had an intense positive emotional response to the content, making it