Partnership has seen 200%+ increase YoY in Unruly-generated revenue
June 16, 2022 – LOS ANGELES – TMB, the leading community-driven entertainment company with brands like FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, today announced the selection of Unruly, a leading Connected TV (“CTV”) and video advertising platform, and a part of the Tremor International end-to-end advertising platform, as a preferred SSP.
Since the formation of their partnership, Unruly has driven a more than 200% increase YoY (2021 vs 2022) in revenue for TMB, attributed to PMP deals set up in Unruly’s CTRL platform and increased demand driven by both Unruly’s sales channels and the Tremor Video DSP, the demand side of Tremor International’s end-to-end platform.
TMB continues to expand its streaming TV presence, with four FAST channels and O&O CTV apps for seven brands, with more on the way. The company has hired more than 100 employees in the first half of 2022, continuing the momentum generated by its video-first strategy, which has resulted in more than 2.5 billion monthly viewership minutes across CTV, OTT, social media, and the web.
“As we’ve continued to grow and expand our global footprint and channel offerings, Unruly has proven to be an exceptional partner at each step along the way,” said Mike Richter, VP, Global Revenue Operations at TMB. “We’ve seen tremendous year-over-year growth in revenue – especially when taking advantage of their PMP tools – and are confident that in tapping into capabilities like audience and contextual targeting, our inventory will become even more attractive to buyers. We’re very excited to keep the positive momentum going with Unruly.”
“Beyond the growth TMB has seen in CTV and video on our platform, Unruly is proud to be a preferred SSP for TMB because they are true innovators in this space, effectively evolving from a social-first brand to producing go-to CTV content for viewers across the globe. Their evolution complements Unruly’s efforts to offer our partners new, strategic capabilities in the CTV space like contextual targeting and first ad slot targeting,” said Kenneth Suh, Chief Strategy Officer, Tremor International. “I look forward to the progress we’ll achieve together in the coming year with TMB’s great content in our majority-video & CTV marketplace.”
TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that’s inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.
A Tremor International brand, we’re called Unruly because, well, that’s what we are. Sure, we could fill this boilerplate with nods to our industry-leading video-first advertising platform, award-winning in-house creative capabilities and differentiated data sets. But we’d much rather focus on our partners’ success – be they content creators, agencies or brands – than boast about our own wins. We’re here to give you the tools to drive change across the advanced TV space. So, go on then – be more Unruly.
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the partnership with TMB or benefits of any of Tremor’s or Unruly’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.