Unruly & Dow Jones Announce Exclusive Partnership For Outstream Video Ads

Unruly today announces an exclusive partnership with Dow Jones, making the video ad tech company the only platform to deliver outstream video ads across its digital media properties, including The Wall Street Journal.

Through the partnership, Unruly buyers will have exclusive access to The Wall Street Journal’s elite, global audience, which is particularly sought-after among the business and finance sectors.

Read more

Unruly And News UK Launch First-Party Data Segments To Help Advertisers Engage Home Movers

  • Video ad tech company partners with The Times, The Sunday Times and The Sun to help brands and agencies identify and reach home movers and property improvers at scale
  • Sought-after mover audience spends over £10,000 before, during and after a move while home movers are 78% more likely to buy new products
  • Unruly also launches pop-up version of its future Home at Cannes Lions – designed to help marketers to engage with consumers in the connected home

CANNES – June 19, 2017 – Advertisers can reach UK home movers at scale using high quality, first-party audience data and new targeting solutions launched in Cannes today by Unruly and News UK.

Read more

Indian Campaign Beats Grand Prix Winners To Top Unruly’s Cannes Lions Ad Effectiveness Chart

Video Ad Tech Company Ranks Cannes Winners Using Unruly EQ Score, A Metric Which Measures Social, Emotional and Business Impact Of Online Ads

CANNES – June 19, 2017 – A campaign in which a real acid attack survivor shares her beauty tips is the most effective ad of last year’s Cannes Lions Film winners, according to new data released today by Unruly.

Read more

AppNexus And Unruly Launch First Open-Source Prebid Solutions For Outstream Video

Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper

New York, June 8, 2017 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables all publishers to auction outstream video inventory with customization and control across desktop and mobile and optimize revenue through direct transactions with premium demand partners in a fair and transparent auction.

Read more

Unruly Expands Into Benelux With New Office In Amsterdam

  • News Corp-owned video ad tech company moves into new offices in Amsterdam, offering both managed service and programmatic distribution for brands and agencies; Dentsu Aegis Network partner with Unruly on launch
  • Unruly’s video solutions help advertisers connect more effectively and authentically with audiences across Belgium, Netherlands and Luxembourg

HAMBURG, AMSTERDAM – May 31, 2017 – Video ad tech company Unruly today continued its global expansion by opening a new office in Amsterdam.

Read more

Unruly Hires Exponential MD To Lead EMEA Team

  • Former EMAP, Wireless Group, Sky and ITV exec with over 30 years of experience joins video ad tech company to drive growth across Europe and the Middle East

LONDON – May 24, 2017 – Video ad tech company Unruly today announces it has appointed former Exponential MD Jason Trout as its new EMEA MD.

Trout, who has over 30 years of experience working in leadership and operational roles for companies such as EMAP, The Wireless Group, Sky and ITV, will be based at the News Corp-owned company’s London HQ.

Read more

Unruly Launches Emotional PMPs To Help German Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

HAMBURG – May 24, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow German traders to target media environments that complement the emotional footprint of their ads.

Read more

Unruly And News Corp Launch Consumer Home Of The Future With Amazon Launchpad, eBay and Tesco

  • New space uses emerging tech and latest research from experts in interior design and well-being to show how marketers can authentically engage with consumers in the connected home
  • 25+ innovation partners including Dixons Carphone, Dow Jones, Harper Collins, Heineken, HTC Vive, Matterport, PepsiCo, realtor.com®, Sky, The Sun, Taste.com.au, The White Company, The Wall Street Journal and Withings (part of Nokia)
  • 74% of consumers say they would like a robot around the home, while 32% think AI and robots will bring about the end of the world

LONDON – May 11, 2017 – A kitchen that orders food for you and tells you what to cook based on ingredients left in your fridge. A hallway that says hello, makes you coffee and plays songs and displays art that match your mood. And a bedroom that tracks your sleep and helps you choose your outfit depending on the weather forecast.

Read more

Unruly And VeNA Launch Manifesto To Help Advertisers Beat The Ad Blockers

  • Video ad tech company and ad platform advise New Zealand advertisers on how to deal with ad blocking and future-proof their video strategies
  • Survey finds 93% of New Zealanders would consider using ad blocking software; 66% are put off a brand when forced to watch pre-roll
  • Unruly to launch manifesto at Future Video Lab sessions in Auckland

WELLINGTON – May 2, 2017 – Video ad tech company Unruly and ad platform VeNA today unveil a manifesto for New Zealand brands and agencies looking to deploy best practice video strategies.

Read more

Unruly Launches Emotional PMPs To Help French Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

PARIS – April 20, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow French traders to target media environments that complement the emotional footprint of their ads.

Read more