Sarah Wood, CEO and co-founder of video ad tech company Unruly, today launches her new book Stepping Up. Below is the press release announcing details of the book:
Stepping Up is a breakthrough leadership manifesto which urges everyone to transform business culture for the better. It’s a call to arms and a practical toolkit for building quality leadership.
The book asserts the need for more diverse leaders at all levels and from all backgrounds in today’s business world.
- Deal helps Unruly clients maximise the cultural appeal and impact of video distribution across 52 markets worldwide
- Unique research quantifies cultural impact on success of video ad content for the first time; Unruly to launch first cultural targeting capability
London – October 10, 2017 – MediaCom has partnered with video ad tech company Unruly to provide the News Corp-owned company with unprecedented insights into differing cultural preferences of consumers around the world.
- Video ad tech company launches targeting segments to help brands and agencies identify and reach home movers and property improvers in Australia at scale
- Sought-after mover audience spends up to $30,000 AUD before, during and after a move and are 99% more receptive to emotional advertising
- Each year 2.5 million Australians change address – impacting 16% of households
SYDNEY, MELBOURNE – September 26, 2017 – Advertisers can now reach Australian home movers at scale using high quality, first-party audience data and new targeting solutions launched today by ad tech company Unruly.
- Unruly launches unique targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad
- GroupM first agency group to use new tool, which also helps brands reach light buyers, buyers of competitor brands and bespoke audiences
SINGAPORE – Friday, September 22, 2017 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers across South-East Asia connect with consumers most likely to emotionally engage with a specific ad.
Released by Centre for Amplified Intelligence on September 14, 2017
With the advertising industry up in arms yet again around the minimum online viewability standard, renowned Australian media academic, Professor Karen Nelson-Field, University of Adelaide and her colleague, Dr Erica Riebe, have made some global waves with their latest research that challenges the status quo.
Mr Chanana to drive the News Corp company’s programmatic growth, unique data set, premium media offering and emotional intelligence solutions
SYDNEY, MELBOURNE – Tuesday, September 12, 2017 – News Corp-owned video ad tech company Unruly today announces it has appointed Ricky Chanana as its new ANZ MD.
From Fox to social platforms to brands like Michelin, the advertising industry is looking to 2018 with their eye on shorter, 6-second video ads.
Shorter content resonates more with viewers, which isn’t surprising when you consider that most people now have an attention span of only 9 seconds, according to research from Microsoft. That’s 1 second shorter than a goldfish!
Unruly today announces an exclusive partnership with Dow Jones, making the video ad tech company the only platform to deliver outstream video ads across its digital media properties, including The Wall Street Journal.
Through the partnership, Unruly buyers will have exclusive access to The Wall Street Journal’s elite, global audience, which is particularly sought-after among the business and finance sectors.
- Video ad tech company partners with The Times, The Sunday Times and The Sun to help brands and agencies identify and reach home movers and property improvers at scale
- Sought-after mover audience spends over £10,000 before, during and after a move while home movers are 78% more likely to buy new products
- Unruly also launches pop-up version of its future Home at Cannes Lions – designed to help marketers to engage with consumers in the connected home
CANNES – June 19, 2017 – Advertisers can reach UK home movers at scale using high quality, first-party audience data and new targeting solutions launched in Cannes today by Unruly and News UK.
Video Ad Tech Company Ranks Cannes Winners Using Unruly EQ Score, A Metric Which Measures Social, Emotional and Business Impact Of Online Ads
CANNES – June 19, 2017 – A campaign in which a real acid attack survivor shares her beauty tips is the most effective ad of last year’s Cannes Lions Film winners, according to new data released today by Unruly.