- Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads
PARIS – April 20, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow French traders to target media environments that complement the emotional footprint of their ads.
- New emotional testing and targeting capabilities help brands to maximise emotional and business impact of ads
- SK-II first brand to use both emotional tools in North Asia
HONG KONG, TAIPEI – April 20, 2017 – Video ad tech company Unruly today launches a new content testing tool and targeting capability that allows advertisers in Hong Kong and Taiwan to analyse the emotional impact of their video ads and connect with consumers most likely to engage with their content.
Hyundai’s “A Better Super Bowl” Was The Most Effective Ad; Coca-Cola’s “It’s Beautiful” In Second Place
NEW YORK – April 19, 2017 – This year’s Super Bowl ads were less likely to connect with younger audiences than older ones, according to a new report released today by video ad tech company Unruly.
- New Class of Influencers Join National Geographic’s 280MM Combined Social Followers and 25MM Monthly Unique Visitors Online to Create Original Stories Around Travel, Culture, Science, Innovation and Wildlife
- theSkimm, Atlas Obscura and Mashable Join as Publishing Partners
- Fox Advanced Ad Products, Unruly, Storyful and MikMak Join as Marketing and Tech Partners
(WASHINGTON, DC – April 20, 2017) – For over a century, National Geographic has been an iconic brand that gives a platform to the best storytellers in the world. Today, National Geographic announces a new digital venture, The National Geographic Further Community, to further the brand’s pivotal role in science and exploration by partnering with a new cast of influencers – including the brand’s passionate fan communities – to create original stories around travel, culture, science, innovation and wildlife.
AOL Clients Can Now Access Highly Viewable Video Impression On Premium Publishers Including News.com.au, The Wall Street Journal and The Sun
SINGAPORE & SYDNEY – April 4, 2017 – AOL clients can now access 1 billion more monthly viewable video impressions through a new partnership with video ad technology company Unruly. The partnership brings new, premium outstream video ad opportunities to AOL’s advertising clients and gives Unruly’s publishers access to additional advertisers through the ONE by AOL platform.
Video ad tech company Unruly hosted marketing and ad tech accelerator Collider’s annual Demo Day this week.
The most exciting madtech startups in the UK pitched to brands and investors at Unruly’s London HQ as part of a new partnership between the two companies, which they hope will inspire the next big thing in the industry.
Amsterdam, Wednesday 8 March 2017: Today, Inspiring Fifty reveals the names of the fifty most inspiring women European technology in 2017. Inspiring Fifty is an not-for-profit that aims to increase diversity in technology by making female role models more visible.
Recent ground breaking research by Microsoft shows that girls cited a lack of female role models in STEM as key reason they didn’t follow a career in the sector. That underlines the importance of making role models more visible and inspire others to become active role models too.
Video Ad Tech Company’s New Video Targeting Tool Uses Watson Cognitive Computing To Help Increase Sales From Online Consumers Down Under
SYDNEY – February 21st, 2017 – Video ad tech company Unruly has turned to IBM Watson to create a new cognitive-powered psychographic targeting tool to increase the effectiveness of Australian video ads.
SINGAPORE, February 16 – The Trade Desk, Inc., a leading demand-side platform in global advertising, today announced that it is entering the Indonesian market, its sixth office in the Asia-Pacific and Japan region.
The company said the explosive growth of the Indonesian digital advertising market meant the time was ripe to open a dedicated office. The Trade Desk also said it has secured partnerships in Indonesia with Unruly, Grapeshot, Spotify, Tapad, and Mobilewalla.
Video Ad Tech Company Ranks Super Bowl Ads Using Unruly EQ Score, A New Metric Which Measures Social, Emotional and Business Impact Of Online Ads
NEW YORK, LONDON – February 9, 2017 – Hyundai’s “A Better Super Bowl” is the most effective ad from this year’s Super Bowl, according to new data released today by video ad tech company Unruly.