Unruly Introduces Emotional Targeting To Outstream Video Ad Format

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Video Ad Tech Company Delivers Ads To UK Viewers Most Likely To Emotionally Connect

LONDON – Thursday, February 11, 2016 – Video ad tech company Unruly has introduced emotional targeting to its viewable outstream format, Unruly In-Article™.

Advertisers in the UK can now target the people most likely to engage emotionally with specific video creatives on the immersive outstream format, which places video ads within premium editorial content and only begins to play when the video is viewable, allowing consumers to choose whether to watch the content or skip.

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Unruly Launches New Video Lab In Paris To Help French Advertisers Survive Ad Blocking Phenomenon

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  • Video ad tech company launches its mobile ‘Future Video Lab’ in Paris to help advertisers create video ads people want to watch and share rather than avoid
  • New consumer survey highlights pain points facing digital advertisers and publishers, with 58% of French consumers likely or very likely to use ad blocking software

PARIS – February 10, 2016 – Video ad tech company Unruly has launched a new video lab designed to help French advertisers deal with the increase in ad blocking software.

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Mayor of London Boris Johnson Helps High-Growth Firms Set Sights On International Expansion

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Mayor of London Boris Johnson helps high growth firms set sights on international expansion

More than 40 per cent of London-based SMEs aiming to trade internationally

London exports worth £140bn to capital’s economy

February 2, 2016 – Fifty of London’s fastest growing companies will join the first cohort of the Mayor’s International Business Programme, a new initiative launched today to help the capital’s high growth firms break into new international markets or grow their existing operations overseas.

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Tech City UK Identifies Britain’s Future Digital Scale-ups

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The Upscale programme from Tech City UK will power 30 of the fastest growing UK tech companies on their scaling journey

28th January, 2016 – LONDON: Tech City UK today announces the 30 digital companies selected to join the first intake of its new Upscale programme. Following a high level of exceptional applications and a competitive judging process, the companies selected represent the emerging digital businesses with the most potential for rapid scale and international growth.

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Sarah Wood, CEO and Co-Founder Of Video Ad Tech Company Unruly, Awarded Honorary Degree From City University London

Honorary Degree

LONDON – January 27, 2016 –  Dr Sarah Wood has been awarded an honorary degree in recognition of her outstanding entrepreneurial leadership and her commitment to furthering education in technology. She received the Doctor of Science honoris causa from the University’s Vice-Chancellor, Professor Sir Paul Curran, at the graduation ceremony for Cass Business School.

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Unruly And Emotive Announce Strategic Partnership To Increase Video Shareability For Brands

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SYDNEY – FRIDAY, 18 DECEMBER, 2015 – Video ad tech company Unruly and content marketing business Emotive have partnered to help increase the shareability and impact of social video ads in Australia.

To launch the partnership, Emotive tested the recently released Ricky Gervais ads for Optus using algorithmic tool Unruly ShareRank™ to predict the emotional impact of the ads ahead of launch.  The Unruly ShareRank algorithm, which predicts how shareable an ad is before it is distributed, has been trained by combining 2 trillion video views with more than 395,000 consumer data points.

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Android Is Most Shared Brand For Social Video In 2015

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Unruly data reveals Mercedes-Benz, EDEKA, and adidas as top brands of 2015, celebrated at the Unruly Video Sharing Awards (VSAs), the only event to honor advertisers’ social video success

Tuesday, December 15, 2015 — Android is the most successful social video video brand of 2015, according to new data released today by video ad tech company Unruly.

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Unruly Partners With MediaCom To Bring Emotional Targeting To Programmatic Video Ad Market In Australia

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Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology allows brands and media agencies to apply emotional intelligence to paid media for first time

SYDNEY – November 30, 2015 – Video ad tech company Unruly today announces they have partnered with MediaCom to launch Unruly Custom Audiences, a new targeting capability that helps Australian advertisers connect with consumers most likely to emotionally engage with a specific ad.

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Google Android’s “Friends Furever” Campaign Is Most Shared Ad of 2015

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  • Google Video also Overtakes “Activia’s La La La” to Become Most Shared Ad of all Time

  • Spots from Disney, adidas, Samsung and Budweiser included in Video Ad Tech Company Unruly’s Annual Top 20 Ranking as Shares Increase by 39% from 2014

  • PSAs & Ad Campaigns Supporting Good Causes also Dominate List

November 19, 2015 – A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.

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Video Ad Tech Company Unruly Launches New Algorithmic Tool To Predict Emotional Impact Of Japanese Ads

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Unruly ShareRank™ predicts virality of online video ads before they’re launched and helps marketers plan their distribution strategies to maximize engagement

TOKYO – November 11, 2015: Video ad tech company Unruly today launches a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.

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