Olympic Audiences Sprint Towards Digital Platforms – How Do You Catch Them?

Runners

We’ve come to an end of a summer filled with two major international sporting events –  the Euros and the Rio Olympic Games. Gold coins have been bitten, flags have been waved, and lots and lots of ad calls have been made.

Here at Unruly, we were curious how advertising volumes spiked and dipped for publishers around these two sporting events.

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Kate Moss In Space And Paul Pogba’s Face: 5 Ads You Should Watch Right Now

paul pogba

With everyone glued to the Olympics at the moment, it can be hard to keep a track of some of the great creatives coming out of Adland.

But don’t worry! Unruly has you covered. We’re here to help with our weekly round-up of the five ads you should watch right now.

This week’s round-up features Paul Pogba dancing, Kate Moss in space and, erm, a man running in a brown coat.

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IAB Committee Encourages Southeast Asian Marketers To Change Their Measurement Strategies

singapore-royalty-free

APAC digital marketers need to up their measurement game. At least, that’s the message from IAB Singapore, who this week released a series of guidelines aimed at digital marketing professionals across Southeast Asia.

The world of digital video is booming, with global video ad spend expected to increase 34.6% to $17.68b in 2016 (source: eMarketer), while in SEA 40-45% of all online video is predicted to be delivered programmatically by the end of the year (source: TubeMogul).

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Ad Pulse: Under Armour’s “Rule Yourself | Michael Phelps”

Michael Phelps

What makes a golden Olympic ad? Big sports stars? A great soundtrack?

Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail. 

Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.

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Space Explorers & Olympic Scorers: 5 Ads You Should Watch Right Now

waltz-samsung

Rio 2016 is in full swing and the whole world is going Olympics mad! But with all the running, jumping and swimming going on this week, you might have missed some of the great creatives that have come out of Adland over the last 7 days.

But don’t worry! Unruly is here to help with our weekly round-up of the five ads you should watch right now.

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Fashion Shows & Beckham’s Woes: Most Shared Ads Of July 2016

beckhamjuly

With the Rio Olympics dominating the conversation, it’s no surprise that July’s top 10 most shared ads are feeling particularly sporty. Whether you’re in it for the athletic prowess or simply national pride, this month’s ads offers something for every kind of sports fan.

As predicted, Channel 4’s ‘We’re The Superhumans’ leads the pack, and rightly so. A kinetic and inspiring mix of athleticism, big band swing and perfect comic timing, Channel 4 have produced one of 2016’s best sports adverts in their ode to the Paralympics. Building on the success of 2012’s ‘Meet the Superhumans’, the television channel zipped ahead with over 1,200,000 shares.

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