News You Can Use: Digitrust Gathers Momentum

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week agencies and platforms across the industry released a number of key reports into, among other things, the growing programmatic education gap between agencies and brands.

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News You Can Use: IAB Tech Lab Announces The End Of VPAID

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week we’ve dug up research from iotec on marketers’ biggest fears, plus a study from Adobe and Goldsmiths University which reveals a worrying trend about perceptions of customer data and privacy.

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The John Lewis Christmas Ad Is Here – And It’s Monstrous!

It’s time to start rooting around the attic looking for your dusty, old Xmas decorations, because the John Lewis Christmas ad – the official start of the festive season in the UK – is here!

That’s right, the retail store’s highly-anticipated festive treat – as much a part of the Christmas story as mulled wine and Mariah Carey – has just launched on its YouTube and Facebook channels for the world to see.  And we could not be more excited!

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3 Tips For Making Your Q4 Video Campaigns More Effective

As advertisers gear up for the busiest time of the year, we’ve been busy digging into the data and have compiled our End of Year Buying Guide using data from UnrulyX.

The new insight paper takes a look at the key trends that arise at the end of the year and identifies what advertisers can do to increase the success of their digital video campaigns.

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How To Bring Emotional Intelligence To Your Christmas Video Campaign

How do you launch the perfect Christmas campaign? What kind of festive content will resonate the strongest with your audience? When and how do you launch it?

Unruly has not only been delivering awesome Xmas campaigns since 2006, but has also analysed the most important content and distribution trends of the last decade. So we have all the data and insight you need to turn your campaign into a Christmas cracker. And we have put it all into a handy insight paper, which you can download here.

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News You Can Use – Premium Publishers Earn Trust & Ads.txt Booms

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week IAB Europe produced new guidelines to encourage transparency across the advertising supply chain, WARC data showed how the mobile boom is impacting ad spend, while a new survey showed off the power of premium media.

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Viral Review: Mars Wins Halloween With Terrifying ‘Bitesize Horror’ Ads

Fans of ‘The Twilight Zone’ or ‘Tales Of The Unexpected’ should look no further for their latest fix of anthology scares.

Surprisingly, we’re not talking about a new season of ‘Black Mirror’ but instead the terrific Halloween campaign from confectionary brand Mars. While sweets and chocolates are certainly central to Halloween tradition, they aren’t usually responsible for many frights. With its ambitious new project, Mars certainly looks set to change that.

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