Unruly each week scours the web for the 5 best bits of video advertising – and then pops them in this handy list for your viewing pleasure.
In this week’s round-up we’ve got a surprising number of animated animals, an obnoxious yoga class, breathtaking vistas and some weepy interviews.
Marks & Spencer: Spend It Well – 8/10
For better or worse, brand associations can be hard to shake. And even with the brightest creatives and heftiest budgets at your disposal, ‘re-branding’ is a tricky proposition.
Take Old Spice, who took the marvellous and surprising journey from a fusty old bathroom cabinet filler to one of the most daring and unusual marketers out there. That transition has been ongoing for the last decade, and has taken consistently ingenious campaigns to keep their new brand identity alive in consumers’’ minds.
The team at Guidesify – a leading lifestyle site in Singapore – is so impressed by the level of service they receive from Unruly they felt motivated to write a review of our platform, UnrulyX.
Guidesify chose Unruly as its ‘preferred choice of CPM Network over the mainstream juggernauts like Google and Yahoo due to (our) flexibility, ease of integration and attractive CPM rates.’
The connected home is the new tech playing field and a fresh marketing landscape – a blank canvas – that presents opportunities and risks for marketers.
These opportunities depend on brands understanding the latest technologies and how to deploy them in acceptable ways to win the hearts – and custom – of people at home.
Every week Unruly scours the web for the latest and greatest ads over the last seven days and then pops them all in this handy list for your viewing pleasure.
This week’s selection is a varied bunch, with a spiritual successor to GEICO’s ‘Unskippable’ ad from Barclays, as well as interesting branding pieces from Canon and Toyota.
It’s back! So many of you took our first programmatic quiz (and undoubtedly smashed it) that we thought we’d come back for round two – and this time, it’s personal.
In the second part of our quiz, we’ve got a blend of programmatic and broader digital video questions to make sure you really know your stuff.
Cannes Lions is only one month away – Cannes you believe it! So in true Unruly style, we’re kicking off our countdown with the 10 sessions you absolutely should not miss if you’re hitting La Croisette next month.
Advertising’s most glamorous festival is full of more panels, keynotes, fireside chats and all-purpose chinwags than one person could ever possibly attend.
Home is an audacious house built smack in the centre of Unruly HQ designed to give marketers a synapse-tingling shot of the future.
Our new project showcases actual and conceptual IoT and connected home tech from News Corp, consumer tech brands and the hottest start-ups on the planet.
In case you hadn’t heard – we unveiled our exciting new Home project this week.
To mark the occasion we thought we’d show you five of our favourite recent ads for the connected home and IOT devices.
Kicking off the list is a great ad from Roost, whose wi-fi enabled connected batteries can be slotted into pre-existing smoke alarms to make them ‘smart’.
New research from Unruly’s Parents Playbook Shows That Dads Overindex Across All Devices, Are More Likely To Buy and Are More Emotional When Watching Video Ads
As a number of countries gear up to celebrate mom this weekend, Adland needs to increase its focus on dad.