Agencies, Brands And More Weigh In On Unruly’s 9 Predictions For 2018

Unruly recently looked into its crystal ball and gave 9 predictions for AdLand in 2018. You can read them all here.

While doing our annual bit of future-gazing, we reached out to thought leaders from across the ad and tech industries in order to get their opinions on each of our predictions.

The insights we got back were too good not to share, so we’ve gathered them up here for your viewing pleasure!

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News You Can Use: Marks & Spencer Top Christmas Effectiveness Chart

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week we dig deep into the latest research from eMarketer, which reveals that UK advertisers have spent more than £3bn programmatically in 2017 – a number which looks set to continue growing rapidly over the next 12 months.

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How An Increase In TAG Certifications Will Affect Brand Safety

The ANA estimates advertisers can lose almost $7billion a year to ad fraud – an astounding figure that highlights the desperate need for action to combat fraudsters.  

As a result, advertisers are demanding more from their partners on this front, asking them to their money where their mouths are. Just last week, advertisers, including Mars, Deutsche Bank and adidas, pulled their ads from YouTube because of obscene comments left under videos that feature children.

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News You Can Use: Unruly Predicts The Future

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week News Corp unveiled a new platform that harnesses the combined power of its first-party data, while a survey conducted around invalid traffic rates revealed the value of third-party certifications.

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Unruly’s 9 Predictions for Adland 2018

2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns.

But what does 2018 have in store? Will it be the year that augmented reality takes over? What will brands do to make the most of the increased importance of voice search?

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The Home Show: Advir And The Future Of Virtual Reality SSPs

The Home Show is a new series from Unruly which looks at how connected devices and emerging tech are changing the way brands speak to consumers.

In the series our futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries.

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John Lewis Ads Are Losing Christmas Magic, New Unruly Data Suggests

The launch of the John Lewis Xmas ad has become as much a part of the Christmas experience for Brits as watching “It’s A Wonderful Life”, moaning about sprouts and your nan dozing off in front of the Queen’s Speech after one too many Babychams.

But new research released today by video ad tech company Unruly suggests the retail store’s annual festive treat could be losing its Yuletide magic.

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The Home Show: KidsKnowBest Is A Review Site By Kids, For Kids

The Home Show is a new series from Unruly which looks at how connected devices and emerging tech are changing the way brands speak to consumers.

In the series our resident Futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries.

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