Unruly’s First-Ever “Brand Safe Tea” Goes Down A Storm (With Tea Cups)

10-02-2016 15-37-52

Unruly recently welcomed an expert panel from across the globe to meet at Unruly London HQ for our first-ever Brand Safety (or “Brand Safe Tea”,  as one of our punny developers coined it) Afternoon Tea session.

The event, introduced by Unruly’s Brand Safety Officer Jessica King, saw Unruly’s EMEA MD Olly Smith moderate an exciting discussion around ad fraud, ad misplacement and viewability with a panel of leading industry bodies from Unruly, Integral Ad Science, Altitude Digital and AOL. The event was, of course, accompanied by some delightfully British breakfast tea, scones and cakes – only the best here at Unruly HQ!

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Doritos’ “Ultrasound” Ad Takes Super Bowl 2016 Crown

Super Bowl Doritos

Budweiser’s three-year dominance ends as shares of top 10 down by more than a third.

Doritos “Ultrasound’ is the most shared ad of Super Bowl 2016, according to data supplied today by video ad tech company Unruly.

The ad, which features a pregnant woman getting an ultrasound while her husband munches on a bag of Doritos, attracted a total of 893,465 shares, putting it way ahead of the extended version of T-Mobile’s “Restricted Bling”, in second spot (346,854 shares).  

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Super Bowl Special: 5 Ads To Watch Right Now

05-02-2016 14-21-24

After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. 

In this week’s round-up we have our Super Bowl special showing the best ads that were released this week including regulars such as Budweiser, a terrifying creation from Mountain Dew and an inspiring ad from Audi. So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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The Seven Hats Of Successful Entrepreneurs

SEVENHATS

Recently I joined 1,400 students and their families at City University London, the class of 2016, as they celebrated their well-earned graduation at one of London’s most innovative academic institutions.  

As the (somewhat embarrassed but very grateful!) recipient of an honorary degree for entrepreneurial leadership to further education in technology, I was asked to address the graduands and reflect on what I wish I’d known 10 years ago, when I took my first entrepreneurial steps as co-founder of Unruly. I thought it would be fun to take a fancy hat box on stage and try on some of the different hats that I wish I’d known about when I was starting out.

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Buzz From The Hive: Q&A With Big Cat Group’s Nick Morgan

03-02-2016 12-26-30

Startups are at the heart of Unruly’s core. Not only do new businesses add value for consumers/ existing enterprises, startups have been a major force in shaping the UK economy in recent years.

At Unruly, we wanted to pay homage to the teams that are contributing to London’s success in becoming a world leader in innovation, so we have created a series of interviews featuring some of the UK capital’s hottest startups.

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Super Bowl Bids And Pokemon Kids: The Most Shared Ads Of January 2016

POKEMON

As Mad Men’s Don Draper once astutely noted, nostalgia is a potent concept. While the human desire to look back to a better, more innocent time has fuelled everything from fine art to period dramas, to the movie ‘22 Jump Street’, Millennial nostalgia has its focal points.

Chief among these is Pokemon. While parents likely remember the Japanese cartoon phenomenon as both a time-suck and a massive waste of money, the younger generation has fonder associations.

Perhaps this is why the brand’s latest spot, teasing its upcoming Super Bowl ad, is one of our most shared ads of the month.

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Best Branded Vines Of January 2016: Birthday Cakes And Tech Remakes

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Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies.

However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our monthly Vine round-up.

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Holiday Blunders And Burger Bummers: 5 Ads You Should Watch Right Now

01-02-2016 11-29-24

After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. 

In this week’s round-up we have a sensational entry from Pokemon that is sure to have any 90s kids feeling nostalgic, a parody of one of femvertising’s most powerful campaigns and some familiar situations from holidaying in tourist hotspots. So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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4 Tips to Help You Launch Your Super Bowl Ads

The 2009 US Air Force Thunderbirds fly over Superbowl XLIII in Tampa, Fla., Feb. 2.  (RELEASED)

You’ve spent months concepting, iterating, testing and now you have created your Super Bowl spot. With $5 million ready to fork out to CBS, you are all set to put your :30 second spot up on YouTube and watch the success roll in, right?

Not exactly. Even though the Super Bowl, is well, the Super Bowl of advertising, it still doesn’t work like that. We’ve seen missteps from advertisers in their launch strategy year after year when we study the ads after the game. It means that ads that could have been the talk of the Super Bowl are barely noticed at all.

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