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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Increase the Value of Your Inventory through Unruly’s CTRL Platform with Audience Targeting

    Unruly’s self-service platform for PMPs, CTRL, allows publishers to do just that with audience targeting. Our in-house Data Management Platform (DMP) with server-side connections to 3rd party data providers gives publishers the ability to easily layer pre-defined audiences onto their inventory to immediately open new scalable revenue opportunities with buyers and increase the value of their inventory.

  • Solving for Challenges in CTV Ad Serving – Part 2

    In a Q&A that appeared in ExchangeWire, Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. We’ve divided the interview into quick-hit reads to keep you in the know…fast. PART 2: What’s Needed For Effective Frequency Capping How can the industry work on a collaborative basis to ensure effective frequency capping? User IDs and household IDs present a problem here. We don’t really have user IDs for a CTV device in the living room, because many people are potentially watching the device separately or together. This is a difficult challenge to solve quickly, especially in Europe with GDPR. We also know some broadcasters renew the user ID every

  • Solving for Challenges in CTV Ad Serving – Part 1

    In a Q&A that appeared in ExchangeWire, Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. We’ve divided the interview into quick-hit reads to keep you in the know…fast. PART 1: Identifying the Key Issues What are the key issues affecting the CTV viewer experience today? How have these evolved over the course of the past two years? I would start with frequency capping, which is such a hot topic, particularly in video-on-demand, because we all know the experience of seeing the same ad over and over again. To me, it’s more a problem of volume in that there are not enough quality ads available

  • What the Heck is OpenRTB 2.6?

    Last April, the IAB Tech Lab released OpenRTB 2.6–its latest update to the OpenRTB technical standard. OpenRTB 2.6’s primary benefit is to simplify the process for buying and selling inventory through ad podding, thus making the ad experience much more like what we see on linear.

  • Big Tech in the Game of Live Sports: The Impact for Consumers and Brands (from New York Advertising Week)

    As Big Tech and smart TVs like Hisense make the play to air live sports, brands and leagues have new opportunities to interact with fans. In fact, Tremor International is getting into the sports game as the official monetization platform for FIFA+ ahead of the World Cup, through our recent partnership with VIDAA/Hisense. While the emergence of Big Tech specifically into the live sports space lends itself to creating additional challenges in measurement, efficiency, and paid subscription woes for consumers, there is still great potential for the future of advertising and fan engagement. Tremor International CMO Emily Barfuss explored this topic in a panel discussion for New York Advertising Week with Jeremy Carey, CIO at Optimum Sports, and Jason Brum, GVP of Agency Partnerships at DIRECTV Advertising. More