Outstream Video Now The Most Popular Format For Advertisers

UK video ad spend has overtaken banner ads for the first time in the UK, rising 46% year-on-year to £699m during the first half of 2017.

According to the PwC / IAB UK Digital Adspend report, video now accounts for 35% of display advertising spend and is now the fastest-growing ad format.

The IAB’s report also revealed that outstream video spend nearly doubled, making the format the most popular choice for advertisers.

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News You Can Use: Oculus Unveils New Headset, Indian Mobile Spend Surges

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in advertising & tech – so you can catch up on anything you missed before the weekend.

This week’s round-up feature a futuristic announcement from Oculus and some news straight from Unruly!

Elsewhere, there’s some research around the growth of mobile ad spend in India.

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Viral Review: Audi Sends In The Clowns

This article originally appeared in Campaign

Audi this week serves up what is bound to be one of 2017’s most memorable and inventive video campaigns.

Send In The Clowns’ teaser boasts “serious technology, silly situations” – and that’s precisely what we get: a surrealist fantasy that takes a traditional autos ad and turns it upside down, adds a red nose and then throws a cream pie in its face.

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News You Can Use: The Week’s Biggest Programmatic Stories

Each and every week Unruly scours the web, Twitter feeds, boardrooms and events for the biggest stories in programmatic video advertising – so you can catch up on anything you missed before the weekend.

This week’s big news came from the ANA’s annual Masters of Marketing – which saw P&G CMO Marc Pritchard deliver another rousing speech on the value of transparency and purpose in marketing.

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5 Sessions You Can’t Miss At The Future of Storytelling 2017

The Future of Storytelling 2017 is less than a week away – and we are so excited to see what’s in store!

This year’s event is one to not be missed – with speakers, workshops and exhibits from companies such as USA Networks, NPR and Vimeo all discussing the most innovative ways to create compelling content.

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Unruly Founders To Step Back From Operational Roles

12 years after founding the company, co-founders Sarah Wood, Scott Button and Matt Cooke today announced they will be moving out from their full-time executive positions at Unruly and stepping into new advisory roles on the Unruly Board.

Below is the email sent by CEO Sarah to all Unrulies earlier today:

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KFC Gets Retro: 5 Ads You Should Watch Right Now

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend.

This week’s batch includes ads from KFC, H&M and Camden Town Brewery.

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