We’ve come to an end of a summer filled with two major international sporting events – the Euros and the Rio Olympic Games. Gold coins have been bitten, flags have been waved, and lots and lots of ad calls have been made.
Here at Unruly, we were curious how advertising volumes spiked and dipped for publishers around these two sporting events.
With the huge growth in investment and interest in virtual reality, it’s only natural that brands want to be part of the action. But while 360 content is everywhere right now, it’s really not as new as you might think.
In fact, Unruly ran its first 360 video campaign way back in 2011, when pioneering brand Doritos formed an unorthodox partnership with UK rapper Professor Green.
With everyone glued to the Olympics at the moment, it can be hard to keep a track of some of the great creatives coming out of Adland.
But don’t worry! Unruly has you covered. We’re here to help with our weekly round-up of the five ads you should watch right now.
This week’s round-up features Paul Pogba dancing, Kate Moss in space and, erm, a man running in a brown coat.
Unruly’s APAC superstars celebrated in style last night after picking up Gold and Silver trophies at Marketing Magazine’s Spark Awards 2016.
The Best Media Solution and Best Campaign by a Media Owner awards both went to Unruly for its work with Prudential Singapore and Mindshare APAC on the #RelationshipReconnect campaign.
APAC digital marketers need to up their measurement game. At least, that’s the message from IAB Singapore, who this week released a series of guidelines aimed at digital marketing professionals across Southeast Asia.
The world of digital video is booming, with global video ad spend expected to increase 34.6% to $17.68b in 2016 (source: eMarketer), while in SEA 40-45% of all online video is predicted to be delivered programmatically by the end of the year (source: TubeMogul).
What makes a golden Olympic ad? Big sports stars? A great soundtrack?
Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail.
Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.
Rio 2016 is in full swing and the whole world is going Olympics mad! But with all the running, jumping and swimming going on this week, you might have missed some of the great creatives that have come out of Adland over the last 7 days.
But don’t worry! Unruly is here to help with our weekly round-up of the five ads you should watch right now.
Let the games begin! With 55 Gold medals already given out, the 2016 Summer Games are in full swing. And this year advertisers have brought their A-game with the top shared Olympics ads already reaching more than 2.3 million shares.
With the Rio Olympics dominating the conversation, it’s no surprise that July’s top 10 most shared ads are feeling particularly sporty. Whether you’re in it for the athletic prowess or simply national pride, this month’s ads offers something for every kind of sports fan.
As predicted, Channel 4’s ‘We’re The Superhumans’ leads the pack, and rightly so. A kinetic and inspiring mix of athleticism, big band swing and perfect comic timing, Channel 4 have produced one of 2016’s best sports adverts in their ode to the Paralympics. Building on the success of 2012’s ‘Meet the Superhumans’, the television channel zipped ahead with over 1,200,000 shares.
Unruly’s Country Manager for Japan, Haruyo Kagawa, has been recognised as one of the ‘Women To Watch’ in APAC by publication Campaign Asia and agency TBWA.
Haruyo, who joined Unruly in June 2015, was selected by the publication for her role in ‘advancing the use of digital platforms to build brands in Japan’.