Unruly Blog

Listen In: Impressions from the sell side

What has life been like for publishers post-GDPR? Why have we seen such a rise in the number of 2nd party data marketplaces? Why are publisher coalitions so popular at the moment? Hear the answers to…

This addition to the A-Z of Adtech series focusses on ad fraud and our mission to bring back trust to our industry. Last week we announced that Unruly is now one of nearly 70 nearly companies… 18/01/2019
F is for Fraud

This addition to the A-Z of Adtech series focusses on ad fraud and our mission to bring back trust to our industry. Last week we announced that Unruly is now one of nearly 70 nearly companies…

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There were lots of laughs in 2018, but how will brands approach the 2019 Super Bowl? Traditionally, Super Bowl ads are some of the year’s funniest. In 2018, brands’ sense of humor returned, with a… 16/01/2019
Can Super Bowl ads get any funnier?

There were lots of laughs in 2018, but how will brands approach the 2019 Super Bowl? Traditionally, Super Bowl ads are some of the year’s funniest. In 2018, brands’ sense of humor returned, with a…

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Last week the Unruly team descended upon Las Vegas, along with some of the biggest tech companies and enthusiasts from across the world for CES 2019.   This year the show had more than 4,500… 15/01/2019
The most important trends from CES 2019

Last week the Unruly team descended upon Las Vegas, along with some of the biggest tech companies and enthusiasts from across the world for CES 2019.   This year the show had more than 4,500…

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Welcome back to the third part of our look back at 2019’s advertising trends. We’re still in the year 2020 and in this final part we are taking a look at how brands and advertisers… 14/01/2019
Back to the Future Part III : Advertising in 2019

Welcome back to the third part of our look back at 2019’s advertising trends. We’re still in the year 2020 and in this final part we are taking a look at how brands and advertisers…

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As part of our A-Z of Adtech series, this week two of our Insights team, Holly Morrison and Johanna Hansson, looked back at one of Bodyform’s most innovative and thought provoking ads entitled Blood, in order… 11/01/2019
E is for Emotions

As part of our A-Z of Adtech series, this week two of our Insights team, Holly Morrison and Johanna Hansson, looked back at one of Bodyform’s most innovative and thought provoking ads entitled Blood, in order…

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Discover what the advertising in 2019 looked like! Welcome back to the second part of our look back at 2019’s advertising trends. We’re still in the year 2020 and this time around we’re looking back… 10/01/2019
Back to the Future Part II : Advertising in 2019

Discover what the advertising in 2019 looked like! Welcome back to the second part of our look back at 2019’s advertising trends. We’re still in the year 2020 and this time around we’re looking back…

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Before we take a look at the big emotions evoked by 2018 ads, and predict what lies in store for the year ahead, it’s worth reminding ourselves what we mean when we talk about ‘emotions’.… 09/01/2019
2018 – a year in emotion

Before we take a look at the big emotions evoked by 2018 ads, and predict what lies in store for the year ahead, it’s worth reminding ourselves what we mean when we talk about ‘emotions’.…

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In 2018, the global drinks brand Coca-Cola, launched an ad campaign in Sweden for its new flavoured Coca-Cola Light Exotic Mango drink.   Understanding Coca-Cola’s audience The brand produced a 10 second long video creative… 08/01/2019
Case Study: Taking Coca-Cola’s campaign to the next level

In 2018, the global drinks brand Coca-Cola, launched an ad campaign in Sweden for its new flavoured Coca-Cola Light Exotic Mango drink.   Understanding Coca-Cola’s audience The brand produced a 10 second long video creative…

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Discover what the advertising in 2019 looked like! Thanks to the global relationships we have with brands, agencies, publishers, and not to mention our in-house futurist team with the Unruly Home, we’re really lucky to… 08/01/2019
Back to the Future: Advertising in 2019

Discover what the advertising in 2019 looked like! Thanks to the global relationships we have with brands, agencies, publishers, and not to mention our in-house futurist team with the Unruly Home, we’re really lucky to…

Read More