There was no place like Home at #dmexco2017. We transported our Future Home – designed to help marketers use the next generation of technology to meaningfully engage people in the connected home – from our London HQ to the two-day conference in Cologne, Germany, last week.
And it proved a real hit with delegates, eager to get a glimpse of the future of marketing. But for those who could not make it to the conference this year, we have put together a short video of the Unruly team assembling our eye-catching dmexco stand and talking to delegates throughout the two action-packed days.
Well, that’s a wrap on #dmexco2017 – the year “digital media turned 21 years old, surpassing TV as the number one form of advertising” – and, boy, we were busy!
Not only did Unruly take part in various panels on leadership innovation and the connected home during the two days in Cologne, Germany, we also took our #FutureHome with us this year.
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend.
This week’s picks even include a few moving moments, like Lululemon’s first spot targeted towards men, ‘Strength To Be’. Keeping pace with a trend for adverts touching on gender equality, the yoga brand gives centre stage to community organiser Ibn Ali Miller and asks what it means to be a strong man.
Does the ad industry need to look again at its online viewability standards?
Renowned Australian academic Professor Karen Nelson-Field certainly thinks so. Long-time Unruly collaborator Prof Nelson-Field today published fresh research questioning whether the minimum threshold of what counts as a ‘chargeable view’ – 50% of the video being visible for two continuous seconds – is enough.
This article originally appeared in Campaign
You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot.
Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from Olympic fencer Monica Aksamit.
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend.
This week’s selection includes some truly odd character moments, including the return of Moneysupermarket’s unlikely heroes.
Earlier this year Google announced that Flash videos would no longer run through its DoubleClick suite of products.
This has meant more and more attention is being paid to the VPAID spec, as advertisers and publishers seek alternatives that can offer both interactivity and increased transparency.
So this week we’re looking at exactly what VPAID (aka Video Player-Ad Interface Definition) is, how it works, and weighing up some of the pros and cons.
From science-fiction to science-fact, the Unruly Home Show is all about the latest connected home tech and devices.
This week we hosted the world’s first-ever 3D holographic phone call, thanks to our friends at DoubleMe, and brought to life the dream of Star Wars fans around the world.
At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success.
That’s why we’re so proud of our suite of targeting tools, including our Nielsen Digital Ad Ratings (DAR) marketplaces, which allow advertisers to be 100% confident that their ad is reaching the right people.
This was the case with a CPG baby brand we worked with earlier this year, which saw great success using DAR to monitor and optimise its campaign.
Every week Unruly scours the web for the best and brightest bits of video advertising, and collects them in this handy list so you can catch up on anything you missed before the weekend!
This week’s selection is particularly diverse – featuring ads from Activision, Cisco, Boots, The Telegraph and Beats By Dre.