Advertising Week has come and gone. After a week of sessions, panels and more industry networking than anyone’s schedule can hold, one thing is clear: ad blocking is at the forefront of everyone’s minds.
Constipated unicorns, smelly breath and talking in tweets. It could only be Adland.
Ah, the joy of six. Vine is leading the way in short-form content and becoming an essential part in brands’ content strategies.
This article originally appeared in Contagious.
A showcase of shiny gadgets and escapist fun defines this month’s round-up, with users in September flocking to share videos which highlight the best, brightest and, occasionally, blingiest spots the internet has to offer.
To celebrate the launch of our Unruly’s Future Video Lab as well as Unruly’s partnership with the new Centre for Digital Video Intelligence at the University of South Australia, Unrulies, brands and agencies gathered at Unruly’s US HQ in New York during Advertising Week last week.
Siri goes to prison, the Danes have sex for their mums and Nike finishes last in a marathon. Yep, only in AdLand!
1,2,3 may be as easy as a,b,c but 6 is a whole different story. It may seem impossible to produce impressive content that only lasts 6 seconds but some brands have absolutely nailed it on Vine.
So what’s their secret? Well, creativity is key. I’ve rounded up 6 brands whose short-form content shone through this week to show you how it’s done.
Get ready for 36 seconds of unimpressed dogs, a whole new meaning to pizza deliveries and some boozy travelling.
As far as online culture is concerned, there’s no vast difference between pop culture and tech culture. For every blog discussing details from the Star Wars set or what Jaden Smith said this week, you’ll find just as many poring over new smartphone specs or the latest GoPro-based, drone-enabled innovation.
As the latest iPhone is released, it’s clearer than ever that gadgets are their own buzzworthy form of entertainment.
Spokespeople who refuse to speak, beer-filled Bond boat chases and a football-themed aria. It could only be Adland!
There’s no one who loves watching the most awesome social videos on the planet than us. So after a week of trawling the Open Web for the most engaging and creative content out there, we’ve compiled a list of five best video ads so you can use your time on the net wisely…. like watching cute compilations of baby goats.
Enjoy and have a great weekend!
Things certainly change quickly in online video advertising. Just two years ago, YouTube accounted for almost a half of all video views worldwide, a six-second video was deemed way too short and Wednesday was the best day of the week to launch a video campaign.
Fast forward to now and the picture has changed drastically. YouTube’s share has shrunk to almost 20%, Vines are watched by millions every day and Thursday has replaced Hump Day as the optimum day to release your video campaign.