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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Is Laughter The Best Medicine For COVID-Hit Super Bowl LV?

    With 80% of the stands empty, some of the world’s biggest brands including Budweiser, Hyundai and Coca-Cola not taking part in the commercial breaks, and parties not able to go ahead, this year’s Super Bowl is going to feel vastly different to anything that has come before. One thing that may be familiar, though, is the tone that advertisers will take. In times of economic uncertainty and political/ social turbulence, we often look to brands to cheer us up. Our research on changing consumer habits during COVID-19 found that 37% of Americans want ads to make them feel warm and happy. This is particularly true when it comes to the Super Bowl, with funny, celeb-heavy ads as much a part of the Big Game as touchdowns and Hail

  • Why Super Bowl LV Will Be A Completely Different Ball Game For Advertisers

    The 55th Super Bowl kicks off next month (February 7) at the Raymond James Stadium in Tampa, Florida.   This year’s game will be very different from any previous Super Bowl, with the match set to play out to a much smaller crowd because of restrictions forced by the pandemic.  TV viewers will also be affected. The Super Bowl is usually a great excuse for everyone to congregate in people’s homes to watch the Big Game over a crate of beer and large bowls of chips.  But with Coronavirus restrictions making large scale Super Bowl parties almost impossible, it means that many viewers will be forced to watch in smaller gatherings – or even by themselves.   However, despite Super Bowl LV promising to be a very different, one thing will remain the same for viewers watching at home — the commercial breaks!  Despite the uncertain times we find ourselves in, ad slots costing $5.5M

  • Need Some Joy Back in January? Here Are 2020’s Happiest Super Bowl Ads!

    This week marks an exciting landmark! In a month’s time (February 7), Super Bowl LV will kick off at the Raymond James Stadium in Tampa, Florida!  It’s been a rocky start to the year so far, with many of us continuing to experience the effects of the Covid-19 pandemic. However, there’s a lot to look forward to in 2021, especially from a sports perspective as delayed tournaments, including the Olympic Games, are set to make a return to our screens.  First up is the Super Bowl, which will be very different to previous years, with the match playing out to an empty stadium, however, one thing will remain the same for all of us watching at home — the commercial breaks!  While we wait for this year’s Super Bowl ads to begin arriving, and to inject a bit of joy into your January, we’ve delved into our emotional database to uncover which ads made viewers the happiest during last year’s Big Game. Enjoy!  Google: Loretta Happiness score: 22%   

  • Adland Experts Share Their 2021 Predictions

    Adland saw unprecedented change last year due to the dramatic impact of the COVID-19 pandemic. Such turbulence within the industry has shown no sign of easing in 2021, with many markets starting the new year under imposed restrictions, and with several vaccinations starting to roll out across the globe, the end of the year could look very different from the start. Predicting what our industry will look like this year is a difficult task, so we called upon our client council, made up of experts from across Adland, to help. Click here to read them all. Hear members from AB InBev, Havas, MAGNA, News Corp, OMG, Tremor Video, Unilever, as well as renowned author and speaker Rishad Tobaccowala, share their predictions for the next 12 months and beyond.

  • Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL

    Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP to the UnrulyX CTRL publisher platform. The app has a direct ad sales team and transacts their video and banner ad inventory 100% programmatically through a mix of Open Marketplace (OMP) and Private Marketplace (PMP) deals. Timehop switched to UnrulyX based on our best-in-class operational support, competitive fee structure, and overall deal performance. The UnrulyX account team led Timehop through a seamless onboarding and setup process, helping to expedite speed to market for deal activation. Timehop’s PMP in partnership with a top U.S. big-box retailer began to see some tremendous results, including: 157% increase in revenue; 119% increase

  • In 2021… CTV, Mobile and Improved Targeting Capabilities Will Change The Way Brands Reach Consumers

    There’s no doubt that 2020 has been a challenging year — not just for Adland, but for the whole world. So, as we prepare to wave goodbye to a year to forget for many of us, it’s time to look forward to what the next 12 months may have in store. To help us stare into our crystal balls at the not-too-distant future, we’ve spoken to Unrulies from across the globe to see what they believe 2021 may hold for their markets. Trying to predict the future after one of the most unpredictable years in history is not easy, but our team was up for the challenge. In fact, we were given so many predictions, we had to spread them out across three different blog posts, each exploring

  • A Truly Unruly Year!

    It’s been an unpredictable past 12 months and a year we’ll certainly never forget. In true Unruly fashion, we’d like to share with you all a few words which we think sum up the past year perfectly, along with a video treat from one of this year’s biggest made stars. Enjoy!    A Truly Unruly Year We worked late nights on the sofa with very sore backs,  While we watched the neighbours attempt yoga to try and relax.    Doctors, nurses and paramedics became real life heroes in our eyes,  While Corona cases across the globe continued to rise.    As popularity for Disney+ grew, so did our TV binges,  While we worked in our pyjamas with dodgy cut fringes.    Across the world we learnt to observe the

  • In 2021… Video Will Continue to Grow, Dominate and Transform the Advertising Industry

    There’s no doubt that 2020 has been a challenging year — not just for Adland, but for the whole world. So, as we prepare to wave goodbye to a year to forget for many of us, it’s time to look forward to what the next 12 months may have in store. To help us stare into our crystal balls at the not-too-distant future, we’ve spoken to Unrulies from across the globe to see what they believe 2021 may hold for their markets. Trying to predict the future after one of the most unpredictable years in history is not easy, but our team were up for the challenge. In fact, we were given so many predictions, we had to spread them out across three different blog posts, each exploring

  • In 2021… The Advertising Industry Will Continue To See Unprecedented Change

    There’s no doubt 2020 has been a challenging year — not just for Adland, but for the whole world.   So, as we prepare to wave goodbye to a year to forget for many of us, it’s time to look forward to what the next 12 months may have in store.  To help us stare into our crystal balls at the not-too-distant future, we’ve spoken to Unrulies from across the globe to see what they believe 2021 may hold for their markets. Trying to predict the future after one of the most unpredictable years in history is not easy, but our team were up for the challenge.   In fact, we were given so many predictions, we had to spread them out across three different blog posts, each exploring a