To unlock the full potential of programmatic advertising, marketers are embracing supply-path optimization (SPO) and demand-path optimization (DPO) to identify partners that deliver true value. For brands, agencies, publishers, and tech companies this is an exciting opportunity to grow their most effective partnerships and optimize supply and demand paths for maximum results.
In this session, you will hear industry experts’ thoughts and advice about how to make SPO and DPO work for you.
This recording is taken from the Brand Safety Summit North America which took place on 18th May 2021.
The panel was moderated by Anthony Viglietti, President and CFO, at The Skimm and the speakers were Kenneth Suh, Chief Strategy Officer at Unruly, Lisa Arnold, Senior Director, Programmatic Strategy, at Dentsu Programmatic, and Vinny Rinaldi, Head of Investment & Activation at Wavemaker, GroupM.