With John Lewis’s festive campaign bouncing its way to the most shared ad of the year last week, there’s no presents on offer for anyone guessing which ad finished on top of the 2016 Christmas tree.
The UK retailer continued its incredible run of Yuletide success this year with “#BusterTheBoxer”, racking up an incredible 1,988,608 shares since it was launched last month, making it also the most shared John Lewis ad of all time. But a look at this year’s top 10 most shared Xmas ads does reveal some Christmas surprises.
As winter closes in, Unruly is here to keep you warm with our weekly selection of the best ads on the internet.
This week’s batch of stocking stuffers includes Wes Anderson’s surprise Xmas ad for H&M, the return of Napoleon Dynamite and another impressive stunt from Volvo Trucks.
With close to 70,000 senior executives and representatives from 81% of the countries around the globe, CES can be overwhelming for any first-timer. Now in its 50th year, 2017 won’t be any different.
So we sat down with Unruly’s SVP of Agency & Client Development, Jeff Minsky, who has been leading tours at CES for C-level marketers (McDonald’s, Visa, Pepsi, CBS and more) and senior agency leaders for over a decade, to learn how to make the most of your time in Vegas.
City Unrulyversity – a free weekly ‘pop-up University’ hosted by Unruly and City University – held its last-ever session at the London HQ this week.
It’s been an incredible 4 years since City Unrulyversity was first set up. During which time, Unruly has welcomed over 4,826 attendees from all walks of life to its London HQ in Shoreditch, listening to 147 speakers present at 104 separate sessions.
Established back in January 2013, it’s many events have focused on a range of topics, from key advice for entrepreneurs and early stage start-ups, to broader subjects like diversity and London’s ever-evolving tech scene.
It should come as no surprise that November’s top ads list was dominated by all manner of Christmas cheer.
As fairy lights line our high streets and every pub and cafe dust off their festive playlists, so too have brands across the world been sharing their Yuletide visions with the social web. Christmas is always the time when brands show off their biggest ideas (and biggest budgets), and 2016 has been no exception.
Every week, Unruly searches far and wide for the best online video advertising to offer, and serves it up in a handy list.
This time round, rapper Drake loses a fight with some equipment for Apple Music, Ram returns to its sentimental roots and Morton Salt headlines the latest (and madly ambitious) new OK Go video.
We also have a couple of saccharine sweet holiday spots from McDonald’s and Apple.
Viewability, ad fraud, brand safety and some delicious cupcakes were on the menu at the Town Hall organised by the Joint Industry Committee for Web Standards (JICWEBS) this week.
Unruly’s brand safety team, Unruly Shield, was in attendance at the event at the IAB hosted by JICWEBS – the body created to support best practice for online ad trading – to mingle and discuss the biggest issues affecting Adland.
But for those who could not make it, do not worry. We have compiled some of the key takeaways discussed.
Dogs on trampolines, teddy bears on escalators, Mrs Claus in a helicopter – this year’s crop of Christmas ads has certainly been memorable.
From John Lewis breaking all kinds of records by ripping up its style guide to incredible comebacks from M&S and pop group Chas N’ Dave, there are plenty of highlights.
Which emotions do you think of when you think about Christmas? Happiness and warmth, of course – it’s the season of joy and goodwill after all.
Surprise and excitement at opening presents and seeing loved ones? Sure. Nostalgia for all those Christmases you had when you were a child? Definitely.
We may still be days away from popping the first box on our advent calendars, but the holiday season is already in full swing.
The John Lewis ad is the talk of the UK (it has already become the most shared John Lewis ad to date!), German brands are starting to battle it out to see if they can repeat Edeka’s incredible success last year and retailers in the US are busy gearing up for Black Friday and Cyber Monday.