Viral Review: Apple Channels Sadness & Nostalgia In ‘The Archives’

This article was originally featured on Campaign

Few brands can claim to have had Apple’s overwhelming effect on the culture of video advertising.

Though Ridley Scott’s groundbreaking 1984 Super Bowl campaign is rightly cited as a turning point for the medium, with dancing silhouettes and rivalrous friends popping up along the way, the tech giant’s defining marketing moments now surely number in the hundreds.

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Microsoft Commutes & Mercedes-Benz Paints: 5 Ads You Should Watch Right Now

Every week Unruly scours the web for the latest and greatest bits of creative and then brings them together in this handy list so you can catch up before the weekend.

This week’s selection features plenty of tear-jerking moments – with ads from adidas, Mercedes-Benz and Budweiser all telling real-life stories.

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How Did Channel 4’s “We Are The Superhumans” Win Cannes Lions?

Superhuman by name, superhuman by performance – it seems there’s no stopping Channel 4’s Paralympic promo.

The ad became the most shared ad of Rio 2016 after attracting more than 1.3 million shares, and last week received the coveted Film Lions Grand Prix award at Cannes Lions. But what has made the ad performance Higher, Faster and Stronger than its rivals?

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4 Stats That Prove The Power Of Emotions In Sports Advertising

Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events.

Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics in South Korea and the World Cup in Russia taking place next year, the competition for eyeballs promises to be fierce.

But how do brands rise above the noise to make themselves heard?

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Dell Gets Magical & GEICO Sings: 5 Ads You Should Watch Right Now

Every week Unruly scours the internet for the best bits of video advertising and then compiles them into this handy list.

This week’s batch features a number of brands using comedy in unexpected ways, from Dell’s fantastical interpretation of digital transformation to GEICO’s 90s boyband revival.

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Harvey Nichols ‘Rewards’ – Did The Cannes Winner Steal Our Hearts?

Harvey Nichols’ hilarious “Rewards” ad campaign beat off stiff competition to win the Film Grand Prix at Cannes Lions last year.

The video, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, earned the UK retailer and agency Adam & Eve/DDB the top honour in the Film category in 2016.

So with only a few days to go till Cannes Lions 2017 kicks off, we thought we would look at the ad campaign in more detail.

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The 5 Best Video Advertising Panels At VidCon 2017

Thousands of people will flock to The Anaheim Convention Centre tomorrow for the start of VidCon, kicking off four days of talks, panels and meet-ups about the power of online video. We could not be more excited!

In 2016 the conference saw more than 26,400 fans, creators, and industry leaders come together to discuss the future of video advertising, influencer marketing, and a host of other topics.

But with an even bigger and better event in 2017, it can be difficult to know where to start. Luckily, we’ve got you covered with our pick of the best panels at VidCon 2017.

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