Earlier this year Google announced that Flash videos would no longer run through its DoubleClick suite of products.
This has meant more and more attention is being paid to the VPAID spec, as advertisers and publishers seek alternatives that can offer both interactivity and increased transparency.
So this week we’re looking at exactly what VPAID (aka Video Player-Ad Interface Definition) is, how it works, and weighing up some of the pros and cons.
From science-fiction to science-fact, the Unruly Home Show is all about the latest connected home tech and devices.
This week we hosted the world’s first-ever 3D holographic phone call, thanks to our friends at DoubleMe, and brought to life the dream of Star Wars fans around the world.
At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success.
That’s why we’re so proud of our suite of targeting tools, including our Nielsen Digital Ad Ratings (DAR) marketplaces, which allow advertisers to be 100% confident that their ad is reaching the right people.
This was the case with a CPG baby brand we worked with earlier this year, which saw great success using DAR to monitor and optimise its campaign.
Every week Unruly scours the web for the best and brightest bits of video advertising, and collects them in this handy list so you can catch up on anything you missed before the weekend!
This week’s selection is particularly diverse – featuring ads from Activision, Cisco, Boots, The Telegraph and Beats By Dre.
dmexco 2017 is less than two weeks away. But with more than 570 international speakers and over 250 hours of events across 15 stages, how do you know what’s worth seeing?
The line-up for this year’s conference in Cologne, Germany, is certainly impressive, with numerous CEOs and CMOs of leading international companies such as Nestlé, P&G, Unilever, Microsoft and more discussing the latest marketing and advertising trends.
At Unruly we’re passionate about great video – that’s why every week we hunt for the latest and greatest bits of creative from around the world and present the best ones here for your viewing pleasure.
This week’s batch includes brand new ads from Finnish Vodka brand Finlandia and Edeka, as well as a surprisingly hypnotic ad from Citroen.
This week we’re taking a look at the complexities of VAST technology and how multiple wrappers can operate within a chain from video file to ad file.
There are additional complications that can make this process more challenging, including when creatives get served with a VPAID wrapper, but for now, we’ll start with the basics.
Unruly is celebrating after walking away with two accolades at the Spark Awards in Singapore.
The Unruly team picked up silver awards in both the “Best Programmatic Media Solution” and “Best Engagement Strategy” categories.
Every week Unruly scours the web for the best bits of creative from the past seven days. We then gather them all up into one handy list so you can catch up on anything you missed before the weekend.
This week’s batch of ads includes spots from United Colours of Benetton, adidas and Secret Escapes.
This article originally appeared in Campaign
In advertising, ‘weird’ is a difficult thing to get right. Go too far and you’ll alienate people; be too cautious and you won’t stand out. Over the years, brands like Old Spice and Skittles have mined rich seams of surreality and outright oddity to massive sharing success and critical kudos.
Now British telecom giant Three is moving into stranger territory too.