10 Sessions You Can’t Miss at SXSW 2017

Headed to Austin this week for SXSW? Wish you were? The tech community is about to descend on this hip Texas town to discuss the biggest trends and challenges facing the industry today. 

Diversity, AI, politics – these are just a few of the trends that are popping within the hundreds of SXSW sessions you could attend.

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5 International Women’s Day Ads You Should Watch Right Now

It’s International Women’s Day – and individuals and organisations around the world are celebrating the achievements and progress made in gender equality, and the work that still needs to be done.

In honour of this, we thought we’d highlight some of the best campaigns we’ve seen around this year’s #IWD. Many of the ads you will recognise, like the return of the awesome #ThisGirlCan campaign, but there’s also welcome surprises from Benetton, Western Union and more.

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Viral Review: Vodafone Connects Women Around The World In International Women’s Day Campaign

Vodafone: Connected She Can

International Women’s Day is here and, along with the moving tributes, political stances and inevitable Twitter jokes, there is always the curious question of what brands ought to do on a day like this.

Different brands have responded to this question in different ways. For its International Women’s Day campaign Vodafone has released two ads – ‘Connect’, which is airing internationally, and ‘ReConnect’, aimed at the UK – both of which highlight the lives of women, struggling, triumphing and everything in between.

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3 Takeaways For Marketers From MWC 2017

Mobile World Congress used to be solely for smartphone unveilings and telco presentations, but over the years the trade show has grown into something much bigger.

This year was no exception, with talk of future tech, virtual reality, and connected devices filling the Barcelona streets all week. This switch in focus means the show is now even more unmissable for marketers – and video marketers in particular.

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Viral Review: Spotify Takes The Stage With A Smart, Catchy And Funny Campaign

Article originally appeared in Campaign.

For a service which boasts an estimated 40 million users, Spotify has maintained a surprisingly low public profile in Adland.

This is particularly true when you compare the tech brand to its main competitors, whose preferred methods include big-budget campaigns and Justice League-style celebrity summits.

But this is no longer the case. Perhaps because competition in content-streaming is greater than ever, Spotify has entered the fray with a series of smart, catchy and, crucially, funny campaigns.

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