This week, Alex Maguire and Holly Morrison from our Insights and Solutions team have analysed four of the most powerful ads featuring sportswomen. They did this in order to understand...
UnrulyEQ emotional analysis decodes audience responses to the trailers behind this year’s big Oscar winners at the 91st Academy Awards. This year’s 91st Academy Awards was full of surprises, and...
As part of our Emotions UNcovered: Surprise and Shock season, we’ve jumped back into our emotional database of over 2.2 million audience reactions to discover how shockvertising is used across...
Come Together 2019 is News Australia’s annual showcase event, held exclusively for clients, partners, media buyers and creative agencies. The event happened last month and we had an incredible time...
This week we sat down with our Senior Product Manager, Jess King, to talk about brand safety, tackling fake news and becoming a founding member of the BSI Editorial board....
As part of our A-Z of Adtech series, we’ve dug into our emotional database to find out whether the length of an ad affects the emotions that are evoked in...
Where is the industry is in the quest for an alternative and open ID? This discussion is about the impact of a post-cookie world for both buyers and sellers –...
This discussion is focussed around the explosion of addressable media, from TV and radio to OOH. The speakers share their experience of this evolving landscape, discussing where the region is...
As part of our A-Z of Adtech series, our Associate Audiences Manager, Juan Vásquez, speaks about the importance of keywords in programmatic advertising, and the work his team are doing...
