Paramount Gives Us A Fright, While Volvo Whisks Us Away: 5 Ads You Should Watch Right Now

Unruly every week scours the web for the latest and greatest in advertising so you can catch up on all the creatives you might have missed over the past 7 days.

Our 5 ads this week include an intriguing and interactive spot from Snickers, a heartwarming and thought provoking ad for the Great Ormond Street Hospital, and an equally thoughtful spot from Volvo.

Read more

Super Bowl Deep Dive: Mtn Dew And Budweiser’s Big Game Ads

We’re less than two weeks away from the New England Patriots and the Atlanta Falcons going head to head, but the advertising industry is anticipating a different game.

In 2016, Unruly’s Science of Sharing: Super Bowl 50 whitepaper showed us that shares fell 17%. However, that doesn’t mean some ads didn’t stand out from the crowd. Mountain Dew’s #Puppymonkeybaby was one of the most polarizing, and Budweiser’s #NotBackingDown was one of the most anticipated – after years of taking home that most shared ad of the Big Game.

Read more

The Big Fat Advertising Quiz Of The Year

It’s here! Unruly’s big fat quiz has arrived to test your knowledge of last year’s big social video moments.

Do you remember who won the Super Bowl in 2016, or the Olympics? Did you pay attention to the year’s big social video ‘challenges’ – what about the year’s biggest ads?

Read more

Need For Speed: Video Creative Must Catch Up With Consumers

This article was originally published in Campaign Asia

The consumer continues to charge ahead, adopting and adapting to new means of communications with new tribal languages and emojis, leaving previous generations (including marketers and agencies!) bewildered and a little afraid.

In Asia, local messaging platforms dominate in certain key markets, requiring ad tech, content and strategies that can deliver advertising messages relevant and appropriate for the specific platform of choice.

Read more

adidas Breaks The Mould, Sainsbury’s Gets Us Food Dancing: 5 Ads You Should Watch Right Now

January is most certainly upon us. Thankfully, Unruly is here to help you beat back the cold with 5 ads you can bundle up on the sofa and watch.

This week’s selection features funny spots from Old Spice and Snickers, and a recognisably stylish spot from Apple showing off its wireless AirPods. Elsewhere on the list is a musical spot from Sainsbury’s that aims to get people dancing with the hashtag #FoodDance. It’s an engaging ad and a new kind of creative for the supermarket.

Read more

Unruly & News UK Shortlisted For CIM Marketing Excellence Awards

Unruly has been shortlisted for two CIM Marketing Excellence Awards.

News UK and Unruly are finalists in the ‘Best Partnership Marketing Campaign’ category for our collaborative marketing efforts at last year’s Cannes Lions. Unruly and Alpha Grid have also been shortlisted in the ‘Best Use of Data and Insight’ category for our joint research on the online video habits of business leaders.

Read more

Life Beyond The View: It’s Time For Advertisers To Rethink Measurement

Phil Townend is Unruly’s Chief Commercial Officer, APAC

The explosion of branded video content and native marketing in all its various forms defines a new chapter in the story of advertising.

As the platforms and tech become increasingly sophisticated, we have access to more data than ever before, but we need to be planning and managing our media in new ways.

Read more