Super Bowl LI was less than three months ago, but advertisers and marketers are already thinking about their 2018 campaigns.
So to help you make the most of the big game’s big opportunity, Unruly has analysed the overall effectiveness of this year’s Super Bowl ads.
Easter is here – which means Adland is full of hopping bunnies, busy shoppers and very happy kids. But before the Bank Holiday weekend, why not kick back and enjoy some of the best ads from the past 7 days?
This week’s basket features an impressive ad from German supermarket Netto, who seem to be channelling John Lewis with its Easter spot.
Emotional impact is a key factor in driving real business results for digital video campaigns.
In fact, research by Nielsen has shown that ads with above average EEG (emotional) scores have seen a 23% lift in sales volumes.
Brands have created some amazing ads for chocolate products over the years. From primates playing percussion to weird kids with even weirder eyebrows, we’ve seen it all.
So, with Easter just around the corner, we thought we’d run through the 10 most iconic chocolate ads ever made.
UK digital ad spend surpassed £10.3bn in 2016 – an increase of 17% and the fastest growth rate for the industry in nine years, according to the IAB/PwC Digital Adspend Report.
This growth was driven by a massive rise in mobile and outstream video ad formats. Mobile ad spend rose by over 50% to reach £3.9bn in 2016, and now accounts for 38% of all spend in Britain.
This article first appeared in Campaign
For a lot of people, the future is a scary thing. You only need to reflect on any great technological shift (or any episode of ‘Black Mirror’) to recognise any new invention should always come with a certain measure of trepidation.
Every week Unruly scours the web for the latest and greatest ads for your viewing pleasure. Then we compile them in this handy list, so you can get your fix of the best ads on the web all in one place!
This week’s list is dominated by big tech brands – with spots from Samsung, HP and Apple all earning their place on our top 5.
We know delivering emotional impact through video advertising leads to better audience engagement.
But, with APAC being such a diverse region, there is no one-size-fits-all approach that will work across multiple markets.
The world of programmatic will descend on San Francisco tomorrow for Adexchanger’s Programmatic I/O, the original and largest conference on programmatic media buying.
More than 1,000 digital marketing executives from top brands, advertising agencies, publishers and technology providers are expected to attend to discuss the hottest issues facing the industry.
Every week Unruly trawls the web and gathers up the 5 best bits of creative from the past 7 days and puts them into this handy list.
This week’s batch includes a new Fast and Furious-themed prankvert, as well as spots from Virgin Media and Vicks, and a surprising ad from Samsung.