3 Key Takeaways From Our Super Bowl 2017 Video Impact Study

Super Bowl LI was less than three months ago, but advertisers and marketers are already thinking about their 2018 campaigns.

So to help you make the most of the big game’s big opportunity, Unruly has analysed the overall effectiveness of this year’s Super Bowl ads.

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Netto Hunts For The Easter Bunny While Lloyds Increases Its Horse Power: 5 Ads You Should Watch Right Now

Easter is here – which means Adland is full of hopping bunnies, busy shoppers and very happy kids. But before the Bank Holiday weekend, why not kick back and enjoy some of the best ads from the past 7 days?

This week’s basket features an impressive ad from German supermarket Netto, who seem to be channelling John Lewis with its Easter spot.

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Outstream Video Boom Fuels Fastest Growth In Digital Ad Spend For Almost A Decade

UK digital ad spend surpassed £10.3bn in 2016 – an increase of 17% and the fastest growth rate for the industry in nine years, according to the IAB/PwC Digital Adspend Report.

This growth was driven by a massive rise in mobile and outstream video ad formats. Mobile ad spend rose by over 50% to reach £3.9bn in 2016, and now accounts for 38% of all spend in Britain.

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Samsung Makes A Splash & Apple Gets Colourful: 5 Ads You Should Watch Right Now

Every week Unruly scours the web for the latest and greatest ads for your viewing pleasure. Then we compile them in this handy list, so you can get your fix of the best ads on the web all in one place!

This week’s list is dominated by big tech brands – with spots from Samsung, HP and Apple all earning their place on our top 5.

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