With close to 70,000 senior executives and representatives from 81% of the countries around the globe, CES can be overwhelming for any first-timer. Now in its 50th year, 2017 won’t be any different.
So we sat down with Unruly’s SVP of Agency & Client Development, Jeff Minsky, who has been leading tours at CES for C-level marketers (McDonald’s, Visa, Pepsi, CBS and more) and senior agency leaders for over a decade, to learn how to make the most of your time in Vegas.
City Unrulyversity – a free weekly ‘pop-up University’ hosted by Unruly and City University – held its last-ever session at the London HQ this week.
It’s been an incredible 4 years since City Unrulyversity was first set up. During which time, Unruly has welcomed over 4,826 attendees from all walks of life to its London HQ in Shoreditch, listening to 147 speakers present at 104 separate sessions.
Established back in January 2013, it’s many events have focused on a range of topics, from key advice for entrepreneurs and early stage start-ups, to broader subjects like diversity and London’s ever-evolving tech scene.
It should come as no surprise that November’s top ads list was dominated by all manner of Christmas cheer.
As fairy lights line our high streets and every pub and cafe dust off their festive playlists, so too have brands across the world been sharing their Yuletide visions with the social web. Christmas is always the time when brands show off their biggest ideas (and biggest budgets), and 2016 has been no exception.
Every week, Unruly searches far and wide for the best online video advertising to offer, and serves it up in a handy list.
This time round, rapper Drake loses a fight with some equipment for Apple Music, Ram returns to its sentimental roots and Morton Salt headlines the latest (and madly ambitious) new OK Go video.
We also have a couple of saccharine sweet holiday spots from McDonald’s and Apple.
Viewability, ad fraud, brand safety and some delicious cupcakes were on the menu at the Town Hall organised by the Joint Industry Committee for Web Standards (JICWEBS) this week.
Unruly’s brand safety team, Unruly Shield, was in attendance at the event at the IAB hosted by JICWEBS – the body created to support best practice for online ad trading – to mingle and discuss the biggest issues affecting Adland.
But for those who could not make it, do not worry. We have compiled some of the key takeaways discussed.
Dogs on trampolines, teddy bears on escalators, Mrs Claus in a helicopter – this year’s crop of Christmas ads has certainly been memorable.
From John Lewis breaking all kinds of records by ripping up its style guide to incredible comebacks from M&S and pop group Chas N’ Dave, there are plenty of highlights.
Which emotions do you think of when you think about Christmas? Happiness and warmth, of course – it’s the season of joy and goodwill after all.
Surprise and excitement at opening presents and seeing loved ones? Sure. Nostalgia for all those Christmases you had when you were a child? Definitely.
We may still be days away from popping the first box on our advent calendars, but the holiday season is already in full swing.
The John Lewis ad is the talk of the UK (it has already become the most shared John Lewis ad to date!), German brands are starting to battle it out to see if they can repeat Edeka’s incredible success last year and retailers in the US are busy gearing up for Black Friday and Cyber Monday.
Unruly co-founders Sarah Wood and Scott Button were today given their OBEs by Prince Charles.
Scott and Sarah, who were named in the Queen’s 90th Birthday 2016 Honours List for their services to innovation and technology in June, were given their awards at a special ceremony held at Buckingham Palace earlier this morning.
Every week, Unruly searches far and wide for the branded content making the biggest impression across the social web. This week, there’s only one topic of discussion: Christmas!
With more and more brands unveiling the highly-anticipated festive campaigns, the race is heating up for the season’s big winner. Could it be Sainsbury’s with a family-friendly musical? Or M&S with its action-packed look into the inner workings of the Claus family.