Adland Experts Share Their 2021 Predictions

Adland saw unprecedented change last year due to the dramatic impact of the COVID-19 pandemic.

Such turbulence within the industry has shown no sign of easing in 2021, with many markets starting the new year under imposed restrictions, and with several vaccinations starting to roll out across the globe, the end of the year could look very different from the start.

Predicting what our industry will look like this year is a difficult task, so we called upon our client council, made up of experts from across Adland, to help.

Click here to read them all.

Hear members from AB InBev, Havas, MAGNA, News Corp, OMG, Tremor Video, Unilever, as well as renowned author and speaker Rishad Tobaccowala, share their predictions for the next 12 months and beyond.

They cover key areas within the industry, including the continued growth of CTV, the beginning of the end for fake news, the rise of the purpose-driven workforce, and the continued fragmentation of media consumption.

We hope they’ll give you some food for thought as we begin what will most certainly be another extraordinary year.

If you’d like to find out more about Unruly or our U7 client council, please get in touch.

Access the predictions.