Unruly Launches Emotional PMPs To Help German Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

HAMBURG – May 24, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow German traders to target media environments that complement the emotional footprint of their ads.

Read more

Unruly And News Corp Launch Consumer Home Of The Future With Amazon Launchpad, eBay and Tesco

  • New space uses emerging tech and latest research from experts in interior design and well-being to show how marketers can authentically engage with consumers in the connected home
  • 25+ innovation partners including Dixons Carphone, Dow Jones, Harper Collins, Heineken, HTC Vive, Matterport, PepsiCo, realtor.com®, Sky, The Sun, Taste.com.au, The White Company, The Wall Street Journal and Withings (part of Nokia)
  • 74% of consumers say they would like a robot around the home, while 32% think AI and robots will bring about the end of the world

LONDON – May 11, 2017 – A kitchen that orders food for you and tells you what to cook based on ingredients left in your fridge. A hallway that says hello, makes you coffee and plays songs and displays art that match your mood. And a bedroom that tracks your sleep and helps you choose your outfit depending on the weather forecast.

Read more

Unruly And VeNA Launch Manifesto To Help Advertisers Beat The Ad Blockers

  • Video ad tech company and ad platform advise New Zealand advertisers on how to deal with ad blocking and future-proof their video strategies
  • Survey finds 93% of New Zealanders would consider using ad blocking software; 66% are put off a brand when forced to watch pre-roll
  • Unruly to launch manifesto at Future Video Lab sessions in Auckland

WELLINGTON – May 2, 2017 – Video ad tech company Unruly and ad platform VeNA today unveil a manifesto for New Zealand brands and agencies looking to deploy best practice video strategies.

Read more

Unruly Launches Emotional PMPs To Help French Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

PARIS – April 20, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow French traders to target media environments that complement the emotional footprint of their ads.

Read more

Unruly Brings Emotional Intelligence To Video Advertising In Hong Kong And Taiwan

  • New emotional testing and targeting capabilities help brands to maximise emotional and business impact of ads
  • SK-II first brand to use both emotional tools in North Asia

HONG KONG, TAIPEI – April 20, 2017 – Video ad tech company Unruly today launches a new content testing tool and targeting capability that allows advertisers in Hong Kong and Taiwan to analyse the emotional impact of their video ads and connect with consumers most likely to engage with their content.

Read more

Super Bowl Ads Less Likely To Engage Millennials, Says New Report

Hyundai’s “A Better Super Bowl” Was The Most Effective Ad; Coca-Cola’s “It’s Beautiful” In Second Place

NEW YORK – April 19, 2017 – This year’s Super Bowl ads were less likely to connect with younger audiences than older ones, according to a new report released today by video ad tech company Unruly.

Read more

National Geographic Launches “Further Community” Digital Network

  • New Class of Influencers Join National Geographic’s 280MM Combined Social Followers and 25MM Monthly Unique Visitors Online to Create Original Stories Around Travel, Culture, Science, Innovation and Wildlife
  • theSkimm, Atlas Obscura and Mashable Join as Publishing Partners
  • Fox Advanced Ad Products, Unruly, Storyful and MikMak Join as Marketing and Tech Partners

(WASHINGTON, DC – April 20, 2017) – For over a century, National Geographic has been an iconic brand that gives a platform to the best storytellers in the world. Today, National Geographic announces a new digital venture, The National Geographic Further Community, to further the brand’s pivotal role in science and exploration by partnering with a new cast of influencers – including the brand’s passionate fan communities – to create original stories around travel, culture, science, innovation and wildlife.

Read more

ONE by AOL Adds Over 1,000 Premium Video Outstream Publishers Through Unruly Partnership

AOL Clients Can Now Access Highly Viewable Video Impression On Premium Publishers Including News.com.au, The Wall Street Journal and The Sun

SINGAPORE & SYDNEY – April 4, 2017 – AOL clients can now access 1 billion more monthly viewable video impressions through a new partnership with video ad technology company Unruly. The partnership brings new, premium outstream video ad opportunities to AOL’s advertising clients and gives Unruly’s publishers access to additional advertisers through the ONE by AOL platform.

Read more

Unruly CEO Sarah Wood Included In List Of 50 Most Inspiring Women In European Technology

Amsterdam, Wednesday 8 March 2017: Today, Inspiring Fifty reveals the names of the fifty most inspiring women European technology in 2017. Inspiring Fifty is an not-for-profit that aims to increase diversity in technology by making female role models more visible.

Recent ground breaking research by Microsoft shows that girls cited a lack of female role models in STEM as key reason they didn’t follow a career in the sector. That underlines the importance of making role models more visible and inspire others to become active role models too.

Read more