AppNexus And Unruly Launch First Open-Source Prebid Solutions For Outstream Video

Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper

New York, June 8, 2017 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables all publishers to auction outstream video inventory with customization and control across desktop and mobile and optimize revenue through direct transactions with premium demand partners in a fair and transparent auction.

Read more

Unruly Expands Into Benelux With New Office In Amsterdam

  • News Corp-owned video ad tech company moves into new offices in Amsterdam, offering both managed service and programmatic distribution for brands and agencies; Dentsu Aegis Network partner with Unruly on launch
  • Unruly’s video solutions help advertisers connect more effectively and authentically with audiences across Belgium, Netherlands and Luxembourg

HAMBURG, AMSTERDAM – May 31, 2017 – Video ad tech company Unruly today continued its global expansion by opening a new office in Amsterdam.

Read more

Unruly Hires Exponential MD To Lead EMEA Team

  • Former EMAP, Wireless Group, Sky and ITV exec with over 30 years of experience joins video ad tech company to drive growth across Europe and the Middle East

LONDON – May 24, 2017 – Video ad tech company Unruly today announces it has appointed former Exponential MD Jason Trout as its new EMEA MD.

Trout, who has over 30 years of experience working in leadership and operational roles for companies such as EMAP, The Wireless Group, Sky and ITV, will be based at the News Corp-owned company’s London HQ.

Read more

Unruly Launches Emotional PMPs To Help German Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

HAMBURG – May 24, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow German traders to target media environments that complement the emotional footprint of their ads.

Read more

Unruly And News Corp Launch Consumer Home Of The Future With Amazon Launchpad, eBay and Tesco

  • New space uses emerging tech and latest research from experts in interior design and well-being to show how marketers can authentically engage with consumers in the connected home
  • 25+ innovation partners including Dixons Carphone, Dow Jones, Harper Collins, Heineken, HTC Vive, Matterport, PepsiCo, realtor.com®, Sky, The Sun, Taste.com.au, The White Company, The Wall Street Journal and Withings (part of Nokia)
  • 74% of consumers say they would like a robot around the home, while 32% think AI and robots will bring about the end of the world

LONDON – May 11, 2017 – A kitchen that orders food for you and tells you what to cook based on ingredients left in your fridge. A hallway that says hello, makes you coffee and plays songs and displays art that match your mood. And a bedroom that tracks your sleep and helps you choose your outfit depending on the weather forecast.

Read more

Unruly And VeNA Launch Manifesto To Help Advertisers Beat The Ad Blockers

  • Video ad tech company and ad platform advise New Zealand advertisers on how to deal with ad blocking and future-proof their video strategies
  • Survey finds 93% of New Zealanders would consider using ad blocking software; 66% are put off a brand when forced to watch pre-roll
  • Unruly to launch manifesto at Future Video Lab sessions in Auckland

WELLINGTON – May 2, 2017 – Video ad tech company Unruly and ad platform VeNA today unveil a manifesto for New Zealand brands and agencies looking to deploy best practice video strategies.

Read more

Unruly Launches Emotional PMPs To Help French Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

PARIS – April 20, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow French traders to target media environments that complement the emotional footprint of their ads.

Read more

Unruly Brings Emotional Intelligence To Video Advertising In Hong Kong And Taiwan

  • New emotional testing and targeting capabilities help brands to maximise emotional and business impact of ads
  • SK-II first brand to use both emotional tools in North Asia

HONG KONG, TAIPEI – April 20, 2017 – Video ad tech company Unruly today launches a new content testing tool and targeting capability that allows advertisers in Hong Kong and Taiwan to analyse the emotional impact of their video ads and connect with consumers most likely to engage with their content.

Read more

Super Bowl Ads Less Likely To Engage Millennials, Says New Report

Hyundai’s “A Better Super Bowl” Was The Most Effective Ad; Coca-Cola’s “It’s Beautiful” In Second Place

NEW YORK – April 19, 2017 – This year’s Super Bowl ads were less likely to connect with younger audiences than older ones, according to a new report released today by video ad tech company Unruly.

Read more

National Geographic Launches “Further Community” Digital Network

  • New Class of Influencers Join National Geographic’s 280MM Combined Social Followers and 25MM Monthly Unique Visitors Online to Create Original Stories Around Travel, Culture, Science, Innovation and Wildlife
  • theSkimm, Atlas Obscura and Mashable Join as Publishing Partners
  • Fox Advanced Ad Products, Unruly, Storyful and MikMak Join as Marketing and Tech Partners

(WASHINGTON, DC – April 20, 2017) – For over a century, National Geographic has been an iconic brand that gives a platform to the best storytellers in the world. Today, National Geographic announces a new digital venture, The National Geographic Further Community, to further the brand’s pivotal role in science and exploration by partnering with a new cast of influencers – including the brand’s passionate fan communities – to create original stories around travel, culture, science, innovation and wildlife.

Read more