Predictions From the C-Suite: What’s in Store for 2023?
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead.
How programmatic is bridging the gap between linear and CTV/OTT in 2023 | Digiday
With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments.
Unruly Wins the 2022 Digiday Technology Award for Best SSP & Tremor Video takes home Best DSP!
Tremor International’s end-to-end platform is the way to go! We’re so excited to win the Digiday Technology Award for Best SSP and see Tremor Video take home the award for Best DSP!
How Tremor International Is Using Amobee To Boost Its Programmatic Supply | Adexchanger
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market.
Tremor International, for example, acquired digital ad platform Amobee from Singtel over the summer to boost its programmatic ad tech stack with better self-service tools and access to more omnichannel inventory, including on linear TV.Wpromote Selects Unruly as a Preferred SSP
Wpromote, a top independent digital marketing agency, named Unruly, a leading Connected TV and video advertising platform, as a preferred supply partner. With deep and long-term expertise in curating
Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends
Although cable remains the top viewing platform across markets, live streaming is gaining traction among younger viewers NEW YORK, November 10, 2022 – Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the release of its 2022 World Cup Global Consumer Trends Report, comprising consumer surveys in the United States, Canada, the United Kingdom, Germany, Australia, Malaysia and Singapore.* FIFA anticipates that five billion people across the globe will tune into the 2022 FIFA World Cup which will take place in Qatar starting November 20. At a time when media viewing habits are dramatically evolving, the increasing rate of global
How FIFA World Cup fans engage is changing and brands are paying attention | Digiday
At the root of every sport are two key characters: the athlete and the fan. The athletes may be the stars of the show, but without fans — without their energy, fervor, tangible support and wallets — sports matches and championships would all be very different games. From team tattoos to (football-) soccer-themed haircuts, fans’ enthusiasm and spending power are vital to any team’s success.
Unruly Partners with NewsGuard to Provide Advertisers with Robust Brand Safety Measures
NewsGuard’s human-vetted credibility ratings will enable advertisers leveraging Unruly’s platform to identify high-quality news…
Tremor International Reports Results for the Second Quarter and Six-Month Period Ended June 30, 2022
Generated record adjusted EBITDA of $39.1 million and $72.7 million alongside industry-leading adjusted EBITDA margins of 55% and 51% on a Contribution ex-TAC basis for Q2 and H1, respectively
