Unruly CEO Sarah Wood Included In List Of 50 Most Inspiring Women In European Technology

Amsterdam, Wednesday 8 March 2017: Today, Inspiring Fifty reveals the names of the fifty most inspiring women European technology in 2017. Inspiring Fifty is an not-for-profit that aims to increase diversity in technology by making female role models more visible.

Recent ground breaking research by Microsoft shows that girls cited a lack of female role models in STEM as key reason they didn’t follow a career in the sector. That underlines the importance of making role models more visible and inspire others to become active role models too.

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The Trade Desk Opens Office In Sixth Market In Asia-Pacific And Japan

SINGAPORE, February 16 – The Trade Desk, Inc., a leading demand-side platform in global advertising, today announced that it is entering the Indonesian market, its sixth office in the Asia-Pacific and Japan region.

The company said the explosive growth of the Indonesian digital advertising market meant the time was ripe to open a dedicated office. The Trade Desk also said it has secured partnerships in Indonesia with Unruly, Grapeshot, Spotify, Tapad, and Mobilewalla.

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News UK Launches Digital Summer School

News UK’s News Academy is shaking up its annual journalism summer school to incorporate budding designers and developers to work alongside journalists.

In a change from the print newspaper created in a week by previous students, this year 15 aspiring young digital journalists will be working alongside 10 budding developers and designers to produce a multimedia digital news product.

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Budweiser’s “#BornTheHardWay” Tops List Of Most Shared Super Bowl Ads Of 2017

  • Fourth Time Beer Brand Has Topped Super Bowl Chart In Five Years, But Online Shares Down By Half From Previous Year

NEW YORK, LONDON, SYDNEY, SINGAPORE – February 6, 2017 – Budweiser’s “#BornTheHardWay” is the most shared ad of the 2017 Super Bowl, according to data released today by video ad tech company Unruly.

The beer brand’s 60-second commercial, which tells the story of its founder Adolphus Busch’s harrowing journey from Germany to America and his fateful meeting with fellow immigrant Eberhard Anheuser, has attracted a total of 435,892 shares across social media, ahead of Mr Clean’s second-placed “Cleaner of Your Dreams” (226,767).

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Unruly Launches Tool Which Tracks Emotional Trends Of Indian Video Advertising

  • Unruly Pulse provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement
  • Data finds that Indian audiences are the most likely to buy a product after watching a video ad, with a reported purchase intent of 69%

MUMBAI / NEW DELHI – Friday, January 13, 2017 – Indian consumers are the most likely to purchase a product after watching a video ad.

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Only 10% Of Viewers Thought Super Bowl Ads Were Funny

Unruly Launches Super Bowl 50 Study, Shows Advertisers Did Not Create Ads With Strong Emotional Impact

NEW YORK – January 11, 2016 – Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched today by video ad tech company Unruly.

Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads across social media fell from 9.03M in 2015 to 7.84M last year – a drop of 17%.

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‘A Whole Lotta Hols’ – The Sun’s £9.50 Holidays Are Back!

Unruly is working alongside sister companies The Sun and Storyful on the paper’s long-running £9.50 holiday campaign. The following release is published on behalf of The Sun.

£9.50 holidays are back – our ‘Whole Lotta Hols’ campaign goes live this week and in paper from Saturday 7th to January 31st.

This year’s campaign has seen us working alongside Storyful and Unruly, to source and distribute targeted content.

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