Video Ad Tech Company Unruly Launches New Algorithmic Tool To Predict Emotional Impact Of Japanese Ads

Unruly Japan

Unruly ShareRank™ predicts virality of online video ads before they’re launched and helps marketers plan their distribution strategies to maximize engagement

TOKYO – November 11, 2015: Video ad tech company Unruly today launches a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.

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“Concerned” Tech Entrepreneurs Urge PM: Don’t Slam The Door On Skilled Immigration

Old Street

Over 230 founders and investors write open letter to Prime Minister

Wednesday, October 28 – Some of the UK’s most high profile entrepreneurs and tech employers have warned the Prime Minister today that cracking down on skilled immigration could put Britain’s digital economy at risk.

Over 230 startup founders and investors, including Martha Lane Fox and the founders of Citymapper, DeepMind, SwiftKey and Unruly called for a rethink of government proposals to further restrict visas for skilled workers.

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Unruly Launches New Outstream Video Ad Format With The Sun, MarketWatch, And

Unruly InArticle

In-Article Format Injects Video Ads Within Editorial Content,  Providing Advertisers with High-Performance Video Solution and Publishers with New Opportunity to Monetize Traffic from Search and Social

LONDON, NEW YORK, SYDNEY – October 21, 2015 –Video ad tech company Unruly today introduces a viewable outstream format which creates new premium video ad inventory within article pages. Less than a month since its acquisition by News Corp, Unruly is launching the high-impact format across a number of News Corp titles, including The Sun, MarketWatch and News.Com.Au, with The New York Post to launch the format soon. In-Article will also be made available to other premium publishers via Unruly’s supply side platform, UnrulyX™.

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London Mayor Boris Johnson Delighted At Unruly’s Expansion Into Japan

Boris Johnson

Sarah Wood, Co-Founder of Unruly, also appointed tech ambassador for London

Unruly, the London-based video ad tech company, yesterday announced it will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.

The move marks the tech company’s continuing investment in the APAC region, following the opening of an office in Sydney, Australia in April and the launch of its APAC HQ in Singapore last year. Unruly was founded in London in 2006 and now employs 200 people across 15 offices with HQ operations in London, New York and Singapore.

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Video Ad Tech Company Unruly Opens In Tokyo


Facebook’s former Sales Director in Japan to head up operations as social video company continues rapid growth across APAC

October 13, 2015 – Video ad tech company Unruly today continues its rapid global growth by opening a new office in Tokyo, Japan.

The global video platform, which has worked with 90% of Ad Age 100 brands to help get their ads watched, tracked and shared online, is expanding its operations across APAC to help ROI-driven marketers in Japan benefit from its unique audience data, native video ad formats and mobile video exchange.

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Unruly Launches New Video Lab To Help Advertisers Survive Ad Blocking Phenomenon

  • Video ad tech company launches ‘Future Video Lab’ at its US HQ in New York to help advertisers create video ads people want to watch and share rather than avoid
  • New consumer survey highlights pain points facing digital advertisers and publishers, with more than half of US consumers likely or very likely to use ad blocking software

NEW YORK – September 24, 2015 – Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.

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News Corp To Acquire Social Video Ad Platform Unruly

Unruly and News Corp
  • Unruly Connects Leading Brands With Massive Global Audiences
  • Tracks Video Shareability To Predict Virality For Advertisers
  • Unruly’s Global Platform To Accelerate News Corp’s Digital Transformation 

New York, NY – (September 16, 2015) – News Corp announced today that it has agreed to acquire Unruly Holdings Limited (“Unruly”), a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world.

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Millennial Men Most Emotional While Watching Video Ads


18-34 Males more likely to laugh or feel nostalgic, happy, angry or inspired than any other demographic, according to video ad tech company Unruly

NEW YORK, LONDON – September 3, 2015 – It’s a myth that women are more emotional than men. New research released by video ad tech company, Unruly, has found that young men are far more likely to feel intense emotional reactions to video content than any other demographic.

Millennial men have the highest emotional reaction in 14 of the 18 different psychological responses identified and measured by Unruly’s predictive tool, Unruly ShareRank™. Males aged 18-34 are not only more likely to get angry, sexually aroused and exhilarated while watching video ads than any other group, but also more likely to feel happy, fearful, nostalgic, proud and inspired.

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Video Ad Tech Company Unruly Announces New Pricing Model Which Allows Marketers To Only Pay For Video Views After 30 Seconds


Programmatic Platform Introduces Unruly Complete, a blended multi-format CPCV Solution

NEW YORK, LONDON – July 14, 2015 – Video ad tech company Unruly today announces a new cost-per-completed-view (CPCV) pricing model available on all of its video ad formats, giving marketers the option to only pay for a view when the video has been watched for 30 seconds. The company also announces Unruly Complete, a fully flexible blend of Unruly’s ad formats, sold on a CPCV model and optimized against specific campaign goals and KPIs.

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