In-Article Format Injects Video Ads Within Editorial Content, Maximising Attention for German Advertisers and Providing Publishers with Opportunity to Increase Video Inventory. German Advertisers Can Also Reach Viewers Most Likely To Emotionally Connect Through UCA Targeting.
HAMBURG – March 3, 2016 – Video ad tech company Unruly today introduces a viewable outstream format which creates new premium video ad inventory within article pages.
SYDNEY – February 26, 2016 – Australian advertisers have access to more video inventory than ever before on premium and trusted news sites with the launch of Unruly’s viewable outstream format across all News Corp Australia digital mastheads.
The new format will be available on news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser. It will add up to 18 per cent more* premium publishing streams for Australian advertisers, giving them greater options when it comes to planning and buying space on premium platforms to support their video campaigns.
Unruly and The Times team up to distribute editorial video content aimed at parents to encourage social sharing
Friday, 19th February 2016 – The Times and Unruly are working together with the NSPCC to launch a video campaign on The Times website and social channels to help parents tackle the subject of terrorism with their children.
Following the recent Paris attacks the NSPCC’s ChildLine service saw a steep increase in calls from children concerned about terrorism (372 counselling sessions to date).
Video Ad Tech Company Delivers Ads To UK Viewers Most Likely To Emotionally Connect
LONDON – Thursday, February 11, 2016 – Video ad tech company Unruly has introduced emotional targeting to its viewable outstream format, Unruly In-Article™.
Advertisers in the UK can now target the people most likely to engage emotionally with specific video creatives on the immersive outstream format, which places video ads within premium editorial content and only begins to play when the video is viewable, allowing consumers to choose whether to watch the content or skip.
- Video ad tech company launches its mobile ‘Future Video Lab’ in Paris to help advertisers create video ads people want to watch and share rather than avoid
- New consumer survey highlights pain points facing digital advertisers and publishers, with 58% of French consumers likely or very likely to use ad blocking software
PARIS – February 10, 2016 – Video ad tech company Unruly has launched a new video lab designed to help French advertisers deal with the increase in ad blocking software.
Mayor of London Boris Johnson helps high growth firms set sights on international expansion
More than 40 per cent of London-based SMEs aiming to trade internationally
London exports worth £140bn to capital’s economy
February 2, 2016 – Fifty of London’s fastest growing companies will join the first cohort of the Mayor’s International Business Programme, a new initiative launched today to help the capital’s high growth firms break into new international markets or grow their existing operations overseas.
The Upscale programme from Tech City UK will power 30 of the fastest growing UK tech companies on their scaling journey
28th January, 2016 – LONDON: Tech City UK today announces the 30 digital companies selected to join the first intake of its new Upscale programme. Following a high level of exceptional applications and a competitive judging process, the companies selected represent the emerging digital businesses with the most potential for rapid scale and international growth.
LONDON – January 27, 2016 – Dr Sarah Wood has been awarded an honorary degree in recognition of her outstanding entrepreneurial leadership and her commitment to furthering education in technology. She received the Doctor of Science honoris causa from the University’s Vice-Chancellor, Professor Sir Paul Curran, at the graduation ceremony for Cass Business School.
SYDNEY – FRIDAY, 18 DECEMBER, 2015 – Video ad tech company Unruly and content marketing business Emotive have partnered to help increase the shareability and impact of social video ads in Australia.
To launch the partnership, Emotive tested the recently released Ricky Gervais ads for Optus using algorithmic tool Unruly ShareRank™ to predict the emotional impact of the ads ahead of launch. The Unruly ShareRank algorithm, which predicts how shareable an ad is before it is distributed, has been trained by combining 2 trillion video views with more than 395,000 consumer data points.
Unruly data reveals Mercedes-Benz, EDEKA, and adidas as top brands of 2015, celebrated at the Unruly Video Sharing Awards (VSAs), the only event to honor advertisers’ social video success
Tuesday, December 15, 2015 — Android is the most successful social video video brand of 2015, according to new data released today by video ad tech company Unruly.