Unruly provides Japanese marketers with comparative data-driven insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitors
Data finds Japanese consumers among the hardest audiences to engage in the world – viewers in Japan are less likely have a strong emotional response to video advertising
TOKYO, Friday, July 29 – Japanese consumers are among the hardest to engage emotionally using video advertising. That’s according to data from Unruly Pulse™ – a new dashboard launched in beta today by video ad tech company Unruly.
- Unruly launches Future Video Lab at its APAC HQ in Singapore; survey finds 90% of APAC consumers would consider using ad blocking software
- New Lab to provide consumer insight – audiences in Thailand, Indonesia and the Philippines 3x more likely to have an emotional reaction to ads than Singapore
SINGAPORE – July 28, 2016 – Video ad tech company Unruly has launched a new video lab designed to help advertisers and publishers harness the power of emotions and embrace polite ad formats in order to combat the rise in ad blocking software.
A recent survey from the video ad tech company found that 90% of APAC consumers (source: Unruly Future Survey) would consider using software to block adverts online because they feel there are too many ads and they find them “creepy”.
Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis, Rubicon Project, Time Warner Cable, Viacom, Unruly, Warner Bros., Weather Company, WPP, Yahoo, Ziff Davis
WASHINGTON, DC – July 26, 2016 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.
Nike’s ‘The Switch’ is the most shared video ad from Euro 2016, according to new data released today by Unruly.
The video ad tech company has released a list of the top 10 Euro 2016 ads, ranked by the number of times they have been shared across social media.
In-Article Format Injects Video Ads Within Editorial Content on WSJ.com, Providing High-Performance Video Format in Premium, Relevant Contexts
NEW YORK – June 30, 2016 – Advertisers on The Wall Street Journal’s website can now purchase outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages.
Omnicom Media Group Veteran Jeff Minsky Joins Video Ad Tech Company To Help Brands Future-Proof Their Video Strategy
NEW YORK – June 30, 2016 – Video ad tech company Unruly today announces three new senior hires to its rapidly expanding US commercial team.
Jeff Minsky and Steven Sottile join the video ad tech company as SVP Agency & Client Development and SVP, Sales, US, respectively, while Seho Lee joins as VP Programmatic Sales, US. All will be based in the company’s New York office. Sottile and Minsky will report directly into Unruly co-CEO Scott Button, while Lee will report into Sottile. All three bring industry expertise across all areas of video buying – brands, agencies and DSPs.
New mobile ad format launches on The Sun and The New York Post, with attention measurement from Moat
- Unruly data shows quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos
LONDON, NEW YORK – June 20, 2016 – Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by News Corp and video ad tech company Unruly.
Highly viewable, user-friendly formats offer scaled alternative to pre-roll
LONDON, NEW YORK, SYDNEY – Tuesday, June 7, 2016 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced a partnership to combine the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX™, where 70% of views are delivered across comScore 500 sites.
Video ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider using ad blocking software.
TOKYO – May 26, 2016 – Video ad tech company Unruly today unveils a manifesto for Japanese brands looking to beat the ad blockers ahead of Advertising Week Asia in Tokyo.
The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).
Millennials more than twice as likely to share video ads; New study from Unruly highlights what Millennials love, hate and want from ads
LONDON, NEW YORK, SINGAPORE – May 12, 2016 – Millennials are 112% more likely to share ads online they like than any other demographic. That’s according to new data by video ad tech company Unruly, which also found that Millennials are 23% more likely to enjoy ads they find relevant.
With global spending powers of $2.45 trillion, 18-34-year-old digital natives are one of the most highly sought-after advertising demos.