Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology allows brands and media agencies to apply emotional intelligence to paid media for first time
SYDNEY – November 30, 2015 – Video ad tech company Unruly today announces they have partnered with MediaCom to launch Unruly Custom Audiences, a new targeting capability that helps Australian advertisers connect with consumers most likely to emotionally engage with a specific ad.
Google Video also Overtakes “Activia’s La La La” to Become Most Shared Ad of all Time
Spots from Disney, adidas, Samsung and Budweiser included in Video Ad Tech Company Unruly’s Annual Top 20 Ranking as Shares Increase by 39% from 2014
PSAs & Ad Campaigns Supporting Good Causes also Dominate List
November 19, 2015 – A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
Unruly ShareRank™ predicts virality of online video ads before they’re launched and helps marketers plan their distribution strategies to maximize engagement
TOKYO – November 11, 2015: Video ad tech company Unruly today launches a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.
Over 230 founders and investors write open letter to Prime Minister
Wednesday, October 28 – Some of the UK’s most high profile entrepreneurs and tech employers have warned the Prime Minister today that cracking down on skilled immigration could put Britain’s digital economy at risk.
Over 230 startup founders and investors, including Martha Lane Fox and the founders of Citymapper, DeepMind, SwiftKey and Unruly called for a rethink of government proposals to further restrict visas for skilled workers.
In-Article Format Injects Video Ads Within Editorial Content, Providing Advertisers with High-Performance Video Solution and Publishers with New Opportunity to Monetize Traffic from Search and Social
LONDON, NEW YORK, SYDNEY – October 21, 2015 –Video ad tech company Unruly today introduces a viewable outstream format which creates new premium video ad inventory within article pages. Less than a month since its acquisition by News Corp, Unruly is launching the high-impact format across a number of News Corp titles, including The Sun, MarketWatch and News.Com.Au, with The New York Post to launch the format soon. In-Article will also be made available to other premium publishers via Unruly’s supply side platform, UnrulyX™.
Sarah Wood, Co-Founder of Unruly, also appointed tech ambassador for London
Unruly, the London-based video ad tech company, yesterday announced it will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.
The move marks the tech company’s continuing investment in the APAC region, following the opening of an office in Sydney, Australia in April and the launch of its APAC HQ in Singapore last year. Unruly was founded in London in 2006 and now employs 200 people across 15 offices with HQ operations in London, New York and Singapore.
Facebook’s former Sales Director in Japan to head up operations as social video company continues rapid growth across APAC
October 13, 2015 – Video ad tech company Unruly today continues its rapid global growth by opening a new office in Tokyo, Japan.
The global video platform, which has worked with 90% of Ad Age 100 brands to help get their ads watched, tracked and shared online, is expanding its operations across APAC to help ROI-driven marketers in Japan benefit from its unique audience data, native video ad formats and mobile video exchange.
- Video ad tech company launches ‘Future Video Lab’ at its US HQ in New York to help advertisers create video ads people want to watch and share rather than avoid
- New consumer survey highlights pain points facing digital advertisers and publishers, with more than half of US consumers likely or very likely to use ad blocking software
NEW YORK – September 24, 2015 – Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.
Record Year For Super Bowl Sharing As 51% Of Super Bowl Ad Viewers Say They Only Watched Commercials Online
NEW YORK – September 10, 2015 – More than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from video ad tech company Unruly.