Category: News

In a special one-hour broadcast next week, we take a deep dive into the exciting opportunity presented by connected TV and you can sign up today to join us. How can advertisers and publishers capitalize on the connected TV opportunity? What is your growth strategy in this space over the next 12 months? And why can you not afford to ignore this opportunity? Find out the answers to all these and more on Thursday, December 3 at 11 am GMT. Connected TV continues to capture viewers’ attention. With 42% more attention going to CTV since quarantine occurred across the globe, it’s safe to say that user behaviour has changed for good. Unruly’s Global VP of Insight and Solutions, Rebecca Waring, will begin by discussing the findings from Unruly’s

2020 campaign finishes third bottom in ranking of retailer’s most moving festive campaigns; recent ad performances show John Lewis is losing its festive sparkle  LONDON — November 19, 2020 — “Give A Little Love” is one of the least emotionally engaging John Lewis Christmas ads of all time.  That’s according to new research from video ad platform Unruly, which, following the launch of the UK retailer’s highly-anticipated festive campaign last week, has released a ranking of John Lewis’ most moving Xmas campaigns.  Famed for its highly emotional festive ads, “Give a Little Love”, released as a joint campaign with Waitrose, is seen as a slight change in approach to the tried-and-trusted John Lewis festive formula.  Rather than one continued narrative and style, the ad instead features a series

New Australian Consumer Research Reveals Shift Toward Ad-Supported Services Over Half Plan to Reduce Amount They Pay For TV, With 75% Preferring Ads Research Finds CTV More Effective at Driving Key Consumer Behaviours SYDNEY — November 19, 2020 — Three-quarters of Australians prefer to watch TV for free with ads rather than pay to watch ad-free, according to new research released today by video ad platform Unruly, The new study by the Tremor International company, which examines how consumers’ attitudes and habits around connected TV (CTV) have changed during the COVID-19 pandemic, found the uncertain economic climate, the rising costs of cable and satellite TV and the emergence of free, ad-supported streaming services have resulted in a shift away from paying for TV content in Australia. Around half

New study from Unruly reveals consumer expectations and attitudes ahead of 2020 festive season Only a third think this year’s festive ads should reference COVID-19 SYDNEY— November 13, 2020 — Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive season. With the global pandemic still having a significant impact on people’s lives, this year’s festive celebrations promise to be very different. To help brands navigate this new festive landscape, Unruly, in partnership with sister brand Tremor Video, has conducted research into Australian consumers’ shopping behaviors and content viewing habits this holiday season, as well as to

85% Of Japanese Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free Almost Two-Thirds Plan To Reduce Amount They Pay For TV Research Finds CTV More Effective at Driving Key Consumer Behaviours TOKYO — November 13, 2020 — Eighty-five percent of Japanese consumers prefer to watch TV programmes for free with ads rather pay to watch them ad-free, according to new research released today by video advertising platform Unruly, The new study by the Tremor International company, which examines how consumers’ attitudes and habits around connected TV (CTV) have changed during COVID-19, found the uncertain economic climate, the rising costs of cable and satellite TV and the emergence of free, ad-supported streaming services have resulted in a shift away from paying for

LEGO and Amazon campaigns early frontrunners in chart of most moving holiday ads  LONDON, NEW YORK, SYDNEY – November 10, 2020 – Leading video advertising platform Unruly today launches a weekly chart of the most emotionally engaging festive campaigns of 2020.  With emotions running even higher than normal in the run-up to this year’s holiday period, Unruly is using its content testing tool UnrulyEQ to measure which festive ads are generating the most smiles, laughs, goosebumps and tears from audiences around the world.   There may be more than six weeks still to go until Christmas Day, but there is already an early frontrunner at the top of Unruly’s festive tree. Among the early entries, LEGO’s “And I Think To Myself” sits proudly at the top of Unruly’s Christmas

Advertisers can access native placements through supply-side platform UnrulyX LONDON, SINGAPORE, SYDNEY, TOKYO — November 10, 2020 — Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video in North America, the company can now provide brands with unique reach and uncluttered, highly viewable placements that drive action across all LG Smart TVs and video within the LG Channels app globally. Almost half (42%) of consumers are spending ‘a lot more time’ watching connected TV (CTV) content since the start of the pandemic, and after viewing an ad, ad-supported CTV users are 52% more likely

NEW YORK, LONDON, SINGAPORE — November 9, 2020 — Video advertising platform Unruly today announced a global partnership with Publica that gives connected TV (CTV) and over-the-top (OTT) publishers access to a single, self-service monetization solution for ad-serving, inventory management and programmatic deal transactions. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Through this partnership, Unruly and Publica enable publishers and advertisers to provide that same viewing experience through reduced ad latency and by not repeating the same ad during commercial breaks. The new solution also provides advertisers with similar buying techniques to linear TV. This includes competitive separation and the ability to purchase the first