Alpha Grid and Unruly release new survey into online video habits of senior executives at companies such as Google, Fujitsu and Deloitte; Research also finds evenings are most popular viewing times and majority prefer to share videos they like by email
LONDON, NEW YORK, SINGAPORE, HAMBURG – May 4, 2016 – More than half of business leaders never use their mobile phones to watch videos.
That’s according to new research by production company Alpha Grid and video ad tech company Unruly, which found that, while mobile video consumption continues to soar – with mobile now accounting for almost half (45%) of all global digital video views (source: eMarketer) – 51% of senior executives admit they don’t use their smartphones to watch videos.
Video ad tech company and global media agency advise advertisers on how to deal with the rise in adblockers ahead of Mindshare APAC Leadership Conference; Survey finds 90% of APAC consumers would consider using ad blocking software
SINGAPORE, SYDNEY – April 28, 2016 – Video ad tech company Unruly and global media agency Mindshare today unveil a manifesto for brands looking to beat the ad blockers ahead of the Mindshare APAC Leadership conference in Hanoi, Vietnam, which starts next week (May 3-5).
The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).
The Trade Desk’s Clients Can Programmatically Access More Than 1 Billion Monthly Viewable Video Impressions Through SSP UnrulyX
LONDON, NEW YORK, SINGAPORE, SYDNEY – April 19, 2016 – Video ad tech company Unruly has partnered with The Trade Desk, a leading global demand-side platform, to make its premium outstream placements available to The Trade Desk clients via UnrulyX™, the viewable video SSP.
Unruly Offers Additional Ad Format Diversity to Videology Users in the U.S. via UnrulyX, the Viewable Video SSP
NEW YORK – March 23, 2016 – Video ad tech company Unruly today announces an integration with Videology – a leading software provider for converged TV and Video advertising – giving Videology’s platform users in the United States access to Unruly’s consumer-friendly outstream In-Article and native In-Feed video formats across hundreds of premium websites with more than a billion monthly video impressions via UnrulyX, the viewable video SSP.
- Unruly provides marketers with comparative insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitive set
- Data shows happiness is most common emotion people feel while watching video ads worldwide, while US consumers more likely to like a brand and buy a product after watching an online ad than viewers in Europe
Thursday, March 10, 2016 – Did you know that the most shared ad of all time – Google Android’s 2015 commercial “Friends Furever” – made consumers around the globe feel almost four times as happy as the average ad?
New In-Article Format Injects Video Ads Within Editorial Content, Providing French Advertisers with a High-Performance Video Solution and Publishers with New Opportunity to Monetise Traffic from Search and Social
PARIS – March 3, 2016 – Video ad tech company Unruly today introduces a viewable outstream format across the French market which creates new premium video ad inventory within article pages.
In-Article Format Injects Video Ads Within Editorial Content, Maximising Attention for German Advertisers and Providing Publishers with Opportunity to Increase Video Inventory. German Advertisers Can Also Reach Viewers Most Likely To Emotionally Connect Through UCA Targeting.
HAMBURG – March 3, 2016 – Video ad tech company Unruly today introduces a viewable outstream format which creates new premium video ad inventory within article pages.
SYDNEY – February 26, 2016 – Australian advertisers have access to more video inventory than ever before on premium and trusted news sites with the launch of Unruly’s viewable outstream format across all News Corp Australia digital mastheads.
The new format will be available on news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser. It will add up to 18 per cent more* premium publishing streams for Australian advertisers, giving them greater options when it comes to planning and buying space on premium platforms to support their video campaigns.
Unruly and The Times team up to distribute editorial video content aimed at parents to encourage social sharing
Friday, 19th February 2016 – The Times and Unruly are working together with the NSPCC to launch a video campaign on The Times website and social channels to help parents tackle the subject of terrorism with their children.
Following the recent Paris attacks the NSPCC’s ChildLine service saw a steep increase in calls from children concerned about terrorism (372 counselling sessions to date).
Video Ad Tech Company Delivers Ads To UK Viewers Most Likely To Emotionally Connect
LONDON – Thursday, February 11, 2016 – Video ad tech company Unruly has introduced emotional targeting to its viewable outstream format, Unruly In-Article™.
Advertisers in the UK can now target the people most likely to engage emotionally with specific video creatives on the immersive outstream format, which places video ads within premium editorial content and only begins to play when the video is viewable, allowing consumers to choose whether to watch the content or skip.