Capturing The Connected TV Opportunity
In a special one-hour broadcast next week, we take a deep dive into the exciting opportunity presented by connected TV and you can sign up today to join us.
How can advertisers and publishers capitalize on the connected TV opportunity? What is your growth strategy in this space over the next 12 months? And why can you not afford to ignore this opportunity?
Find out the answers to all these and more on Thursday, December 3 at 11 am GMT.
Connected TV continues to capture viewers’ attention. With 42% more attention going to CTV since quarantine occurred across the globe, it’s safe to say that user behaviour has changed for good.
Unruly’s Global VP of Insight and Solutions, Rebecca Waring, will begin by discussing the findings from Unruly’s CTV research and explore how in today’s quickly shifting media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies.
This will be followed by a panel of ad tech experts including Nicola Spooner, Global VP Strategy at Unruly and Paul Gubbins, Head of Strategic Partnerships at Publica discussing what every advertiser and publisher needs to know to stay ahead in the CTV space.