Unruly Shortlisted For Best Use Of Data At Digiday Marketing & Advertising Awards
Unruly’s research into how advertisers can apply the Peak-End Rule to maximise the effectiveness of their campaigns has been shortlisted at this year’s Digiday Marketing & Advertising Awards Europe in the Best Use of Data category. The Peak-End Rule is a scientific theory coined by the Nobel Prize-winning behavioural psychologist Daniel Kahneman that suggests that we judge experiences, whether positive or negative, based on how we feel at the peak and at the end, instead of judging overall experience. Unruly worked with Richard Shotton, the founder of Astroten, a behavioural science consultancy, and emotion AI pioneers Affectiva to understand whether consumers judge video ads the same way. What we found was videos that generated sharp peaks in emotion were more likely to be remembered by viewers than videos
Mock John Lewis-Inspired Ad Featuring Lonely Grandmother at Xmas Sadder Than Any of UK Retailer’s Festive Campaigns
UK’s man homage to John Lewis’ tearjerker campaigns tackles loneliness during festive period amid COVID-19 restrictions Homemade TikTok 14X sadder than average UK ad, according to video ad platform Unruly; more than half of viewers think it’s a John Lewis campaign LONDON — October 19, 2020 — John Lewis’ title as the kings of ‘sadvertising’ is under threat – from a UK TikTok user who was so inspired by the retailer’s famous tearjerker ads he made a mock Christmas video of his own about his lonely granny. That’s according to new research from video advertising platform Unruly, which used its content testing and targeting tool UnrulyEQ to see how the video — titled “John Lewis: TikTok” — compares with John Lewis’s famous festive back catalogue. Zach Margolin created
UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas
New study from Unruly and Tremor Video reveals consumer expectations and attitudes ahead of 2020 festive season Half of UK consumers plan to do all or most of Xmas shopping online this year Only a third think this year’s festive ads should reference COVID-19 LONDON — October 21, 2020 — UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising companies Unruly and Tremor Video, which looked at British consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive season. The study takes a closer look at consumer interest and demand for the first festive season since the COVID-19 pandemic began in the UK. The research reveals how consumers are prioritising and
Unruly and Tremor Video Study Reveals Consumer Expectations and Attitudes Ahead of the 2020 Holiday Season
64% of consumers report being as or more excited for the holidays this year 75% of consumers plan to do at least half of their holiday shopping online New York, NY — October 15, 2020 — Video advertising platforms Unruly and Tremor Video today released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more excited about the holidays this year.
Unruly Shortlisted For Two Awards At The Wires APAC
Unruly has been shortlisted for two awards at this year’s The Wires APAC. The leading video advertising platform, owned by Tremor International, is a finalist in two categories: Best Ad Ops Team and Best Client Services Team. The winners will be announced virtually at a date still to be confirmed. Rachel Smith, ExchangeWire COO, said: “It is so encouraging to see such quality work being produced across APAC. At ExchangeWire we see such opportunity in the Asia-Pacific region and we were very disappointed not to be in Singapore this year to meet old and new faces, and celebrate their achievements. “We are delighted to be able to offer the industry the ability to present their successes to their peers, and current and prospective clients via The Wires APAC
Former Havas And AdsWizz Director Steve Beckwith Joins Ad Platform Unruly
LONDON – September 22, 2020 — Leading video advertising platform Unruly today announced the appointment of Steve Beckwith as UK Sales Director. The former Yahoo! Group Head and Havas Business Director has joined the Tremor International company’s UK Commercial team, where he will help drive forward the ad platform’s new cross-screen capabilities, including CTV, In-App and Instream. Beckwith brings with him over 30 years of experience working in the media industry. Senior roles include Group Head, Regional Sales (UK & Ireland) at Yahoo!, New Business Director at Havas Media UK and Regional Director at Quantcast. He has also worked for AdsWizz, a leading technology provider of advertising solutions for the digital audio industry and Trinity Mirror (now Reach). In 2011 he founded his own company, 7 Interactive Media, a regional media sales house. Based in Unruly’s London office, Beckwith will work with UK agencies alongside fellow Sales Director, Ashley Bateman. Both will report directly into Group MD, International, Alex Khan. Khan
Newsy Joins Unruly’s Growing Connected TV Publisher Lineup
Unruly has added Newsy to its growing list of global connected TV (CTV) publishers. Newsy, a leading cable and over the top (OTT) television news network, has joined Unruly’s premium supply-side advertising platform, UnrulyX. The new partnership will allow advertisers to reach highly engaged audiences at a time when CTV consumption is on the rise because of consumers spending more time at home. Newsy is the leading news network for a deeper understanding of the stories that matter, providing the fresh perspective, no-hype delivery and added context that American news audiences seek. Owned by The E.W. Scripps Company, Newsy has distribution agreements covering nearly 40 million pay TV subscribers and is a leader in over-the-top television. According to Nielsen, the consistent high levels of CTV use across smart
Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad as ANZ MD
SINGAPORE, SYDNEY – September 3, 2020 — Leading video advertising platform Unruly, part of Tremor International, today announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and InStream. Haddad brings with him over 17 years’ experience of working in the advertising industry, working across a variety of different senior agency roles in Australia and Singapore, including trading, planning, client management, strategy and agency management. Before joining Unruly, Haddad was CEO of IPG Mediabrands Singapore, overseeing agencies including UM and Initiative. Previously, he was
Unruly Data Uncovers UK Consumer Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences
Research Finds CTV More Effective at Driving Key Consumer Behaviours 77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free 57% Plan To Reduce Amount They Pay For TV LONDON — August 26, 2020 — Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study. CTV consumption is on the rise in the UK, with previous research by Unruly showing that 54% of UK consumers are spending more time watching CTV content since the start of the pandemic. But as CTV usage continues to accelerate, marketers are trailing behind with their media plans. Unruly’s study looks closer at the UK CTV landscape five months after the global outbreak of the COVID-19 pandemic. One of the biggest
