LONDON – September 22, 2020 — Leading video advertising platform Unruly today announced the appointment of Steve Beckwith as UK Sales Director.
The former Yahoo! Group Head and Havas Business Director has joined the Tremor International company’s UK Commercial team, where he will help drive forward the ad platform’s new cross-screen capabilities, including CTV, In-App and Instream.
Beckwith brings with him over 30 years of experience working in the media industry. Senior roles include Group Head, Regional Sales (UK & Ireland) at Yahoo!, New Business Director at Havas Media UK and Regional Director at Quantcast.
He has also worked for AdsWizz, a leading technology provider of advertising solutions for the digital audio industry and Trinity Mirror (now Reach). In 2011 he founded his own company, 7 Interactive Media, a regional media sales house.
Based in Unruly’s London office, Beckwith will work with UK agencies alongside fellow Sales Director, Ashley Bateman. Both will report directly into Group MD, International, Alex Khan.
Khan said: “Since being acquired by Tremor International, Unruly has been transformed from an outstream video specialist to one of the biggest multi-channel ad platforms in the world. Having someone of Steve’s drive, experience and know-how at Unruly will be incredibly valuable as we continue to roll out our new capabilities to our UK agency clients.”
Bought by Tremor International in January, multichannel ad tech platform Unruly enables advertisers to exceed performance and brand awareness goals across a range of different screens, including CTV, mobile, tablet and desktop. Using Unruly’s premium ad platform, UnrulyX, brands and agencies can better target and engage audiences politely, at scale, in premium environments.
Beckwith said: “I’m really excited to be joining such an incredible, well-respected company. Through its data-powered video advertising platform and bespoke emotional data services, Unruly has always brought something unique and different to the market. Bolstered by Unruly’s enhanced capabilities following the integration with Tremor Video, I can’t wait to discuss the company’s new supercharged offering with our UK clients.”
Unlike others in the market, Unruly offers unique emotional testing and bespoke targeting capabilities, an award-winning delivery team, campaign transparency and industry–leading brand safety certification.