Newsy Joins Unruly’s Growing Connected TV Publisher Lineup
Unruly has added Newsy to its growing list of global connected TV (CTV) publishers.
Newsy, a leading cable and over the top (OTT) television news network, has joined Unruly’s premium supply-side advertising platform, UnrulyX.
The new partnership will allow advertisers to reach highly engaged audiences at a time when CTV consumption is on the rise because of consumers spending more time at home.
Newsy is the leading news network for a deeper understanding of the stories that matter, providing the fresh perspective, no-hype delivery and added context that American news audiences seek. Owned by The E.W. Scripps Company, Newsy has distribution agreements covering nearly 40 million pay TV subscribers and is a leader in over-the-top television.
According to Nielsen, the consistent high levels of CTV use across smart TVs, internet-connected devices and game consoles – increasing by as much as 1BN hours at its peak this year – suggests that life in the new normal includes a heavier dose of connected TV use than ever before.
Unruly carried out its own research into CTV consumption habits during COVID-19 and found that 80% of the US population now have access to CTV content, and a third of CTV users (33%) opt for free ad-supported services like those provided by Newsy.
Ken Ripley, vice president of sales for Newsy, said: “As consumption of ad-supported content is growing rapidly, Newsy offers marketers and agencies brand-safe, highly viewable ad environments at scale. Unruly’s differentiated demand and programmatic supply-side platform is helping us address the challenges buyers are facing to achieve reach as consumers continue their rapid migration to streaming. We’re happy to include them in our growing collection of industry-leading supply-side partners”
Unruly’s Chief Strategy Officer Ken Suh, said: “We’re thrilled to have Newsy join the UnrulyX lineup. Since we’ve increased our CTV PMPs and launched our new self-service deals platform for publishers, we continue to see interest from premium CTV publishers wanting to join our ever-growing marketplace.”
Unruly’s new self-service reporting, insights and PMP deals platform – UnrulyX Partner Hub – empowers publishers to take more control over how their inventory is packaged, priced and sold.
UnrulyX is a premium supply side advertising platform for CTV, video and display that focuses on direct publisher relationships.
With more than 3,000 global relationships and exclusive video access to more than 50 News Corp titles, UnrulyX delivers premium supply across all screens and ad formats at scale.
Get in touch to find out more about Unruly’s global publisher offering.