Unruly, News Corp And Moat Partner To Bring Viewable Vertical Video To Advertisers

  • New mobile ad format launches on The Sun and The New York Post, with attention measurement from Moat

  • Unruly data shows quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos

LONDON, NEW YORK – June 20, 2016 – Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by News Corp and video ad tech company Unruly.

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Unruly Partners With AppNexus To Bring Together Buyers And Sellers Of Viewable Outstream Video Inventory At Scale

Highly viewable, user-friendly formats offer scaled alternative to pre-roll

LONDON, NEW YORK, SYDNEY – Tuesday, June 7, 2016 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced a partnership to combine the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX™, where 70% of views are delivered across comScore 500 sites.

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Unruly Launches Manifesto To Help Japanese Brands Beat The Ad Blockers

APAC Future Video Manifesto

Video ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider using ad blocking software.

TOKYO – May 26, 2016 – Video ad tech company Unruly today unveils a manifesto for Japanese brands looking to beat the ad blockers ahead of Advertising Week Asia in Tokyo.

The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).

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Millennials Are 112% More Likely To Share Video Ads

Millennials more than twice as likely to share video ads; New study from Unruly highlights what Millennials love, hate and want from ads

LONDON, NEW YORK, SINGAPORE – May 12, 2016 – Millennials are 112% more likely to share ads online they like than any other demographic. That’s according to new data by video ad tech company Unruly, which also found that Millennials are 23% more likely to enjoy ads they find relevant.

With global spending powers of $2.45 trillion, 18-34-year-old digital natives are one of the most highly sought-after advertising demos.

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Unruly & Alpha Grid Reveal Video Habits Of Top Business Leaders

Alpha Grid and Unruly release new survey into online video habits of senior executives at companies such as Google, Fujitsu and Deloitte; Research also finds evenings are most popular viewing times and majority prefer to share videos they like by email

LONDON, NEW YORK, SINGAPORE, HAMBURG – May 4, 2016 – More than half of business leaders never use their mobile phones to watch videos.

That’s according to new research by production company Alpha Grid and video ad tech company Unruly, which found that, while mobile video consumption continues to soar – with mobile now accounting for almost half (45%) of all global digital video views (source: eMarketer) – 51% of senior executives admit they don’t use their smartphones to watch videos.

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Unruly And Mindshare Launch Manifesto To Help Brands Beat The Ad Blockers

Video ad tech company and global media agency advise advertisers on how to deal with the rise in adblockers ahead of Mindshare APAC Leadership Conference; Survey finds 90% of APAC consumers would consider using ad blocking software

SINGAPORE, SYDNEY – April 28, 2016 – Video ad tech company Unruly and global media agency Mindshare today unveil a manifesto for brands looking to beat the ad blockers ahead of the Mindshare APAC Leadership conference in Hanoi, Vietnam, which starts next week (May 3-5).

The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).

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Unruly Expands The Trade Desk’s Supply Of Viewable Video Inventory

The Trade Desk’s Clients Can Programmatically Access More Than 1 Billion Monthly Viewable Video Impressions Through SSP UnrulyX

LONDON, NEW YORK, SINGAPORE, SYDNEY – April 19, 2016 – Video ad tech company Unruly has partnered with The Trade Desk, a leading global demand-side platform, to make its premium outstream placements available to The Trade Desk clients via UnrulyX™, the viewable video SSP.

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Unruly’s Proprietary Outstream And Native Video Formats Now Available To Videology’s US Platform Users

Unruly Offers Additional Ad Format Diversity to Videology Users in the U.S. via UnrulyX, the Viewable Video SSP  

NEW YORK – March 23, 2016 – Video ad tech company Unruly today announces an integration with Videology – a leading software provider for converged TV and Video advertising – giving Videology’s platform users in the United States access to Unruly’s consumer-friendly outstream In-Article and native In-Feed video formats across hundreds of premium websites with more than a billion monthly video impressions via UnrulyX, the viewable video SSP.

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Unruly Launches Dashboard Which Tracks Emotional Trends Of Video Advertising

  • Unruly provides marketers with comparative insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitive set
  • Data shows happiness is most common emotion people feel while watching video ads worldwide, while US consumers more likely to like a brand and buy a product after watching an online ad than viewers in Europe

Thursday, March 10, 2016 – Did you know that the most shared ad of all time – Google Android’s 2015 commercial “Friends Furever” – made consumers around the globe feel almost four times as happy as the average ad?

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Unruly Launches New Outstream Video Format Across French Ad Market

New In-Article Format Injects Video Ads Within Editorial Content, Providing French Advertisers with a High-Performance Video Solution and Publishers with New Opportunity to Monetise Traffic from Search and Social

PARIS – March 3, 2016 – Video ad tech company Unruly today introduces a viewable outstream format across the French market which creates new premium video ad inventory within article pages.

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