News Corp Australasia executive chairman Michael Miller along with News Digital Networks Australia managing director Nicole Sheffield and Unruly’s CEO and co-founder Sarah Wood, today unveiled the company’s new Future Media Lab.
Future Media Lab is an innovation and collaboration workspace that has been designed as a place where News Corp Australia clients and partners can explore, discover and create with News Corp’s brands, products and audiences.
- New outstream video ad unit allows French advertisers to unlock the power of mobile video and maximise viewer attention
- Unruly data shows a quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos
PARIS – October 25, 2016 – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the French market.
- News Corp-owned video ad tech company moves into new offices in New Delhi and Mumbai offering both managed service and programmatic distribution for brands and agencies
- Unruly’s mobile ad formats help advertisers connect more effectively and authentically with audiences across India
NEW DELHI, MUMBAI – Tuesday, October 11, 2016 – Video ad tech company Unruly today continues its rapid global growth by expanding into India.
Unified Demand from video ad tech company Unruly increases publisher revenues and provides more control of every source of outstream video demand
LONDON, NEW YORK – September 21, 2016 – For the first time, publishers can unify their global outstream video demand within a single platform.
Unruly’s SSP UnrulyX allows publishers to optimise demand from the company’s programmatic and managed services, publishers’ sales teams, exchanges, DSPs and other SSPs. This ensures every impression is offered to multiple sources in a unified auction, leading to increased number of competing bids, maximum fill and higher CPMs.
- New proprietary tool uses biometric, neurological, emotional and audio testing to allow advertisers to maximise emotional and business impact of ads; validates if ads are authentic and consistent with brand values
- Unruly also launches Emotional Private Marketplaces, allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to their ads
September 8, 2016 – Video ad tech company Unruly today launches two new products designed to bring end-to-end emotional intelligence to digital advertising.
- New outstream video ad unit allows German advertisers to unlock the power of mobile video and maximise viewer attention
HAMBURG – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the German market.
The new outstream video unit – which can be bought in Germany programmatically or via Unruly’s sales team from mid-September – can be distributed across the Open Web, allowing advertisers to unlock the power of mobile video.
- New outstream video ad unit allows advertisers to unlock the power of mobile video and maximise viewer attention
- New survey finds South-East Asians more likely to be annoyed at being forced to turn phones horizontally to watch an ad; almost half of ASEAN consumers lock phones to vertical mode
SINGAPORE – Thursday, August 25, 2016 – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the APAC market.
The new outstream video unit – which can be bought programmatically or via Unruly’s sales team – can be distributed across the Open Web, allowing advertisers to unlock the power of mobile video.
Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10
Monday, August 22, 2016 – Half of the top 10 most shared Olympic ads of all time come from the Rio Games.
That’s according to data released today by video ad tech company Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike and P&G in the all-time chart.
- Unruly Pulse™ provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement;
- Data finds Australian consumers are twice as likely to be saddened by ads than the global average viewer
SYDNEY – Thursday, August 11, 2016 – Australian viewers are twice as likely to cry when watching an ad than the rest of the world.
- British broadcaster Channel 4’s ‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time
- P&G in 4th After Winning Gold At Last Two Olympic Games
August 3, 2016 – Channel 4, the British broadcaster airing the Paralympics, leads the way in the race to become the most shared Olympic ad of 2016.
According to data compiled by video ad tech company Unruly, C4’s “We’re The Superhumans” has generated 1,256,567 shares across social media since its release on July 14, putting it well ahead of Under Armour’s “Rule Yourself” spot featuring US swimmer Michael Phelps, in silver position (308,000 shares).