Listen In: How Brands, Agencies, Publishers, and Tech Partners Can Use SPO/DPO to Meet the Ever-Increasing Pressure to Deliver Value
To unlock the full potential of programmatic advertising, marketers are embracing supply-path optimization (SPO) and demand-path optimization (DPO) to identify partners that deliver true value. For brands, agencies, publishers, and tech companies this is an exciting opportunity to grow their most effective partnerships and optimize supply and demand paths for maximum results. In this session, you will hear industry experts’ thoughts and advice about how to make SPO and DPO work for you. This recording is taken from the Brand Safety Summit North America which took place on 18th May 2021. The panel was moderated by Anthony Viglietti, President and CFO, at The Skimm and the speakers were Kenneth Suh, Chief Strategy Officer at Unruly, Lisa Arnold, Senior Director, Programmatic Strategy, at Dentsu Programmatic, and Vinny Rinaldi, Head of Investment &
As the advertising landscape continues to grow and change, new opportunities and challenges lie ahead as we move into the next phase of programmatic trading. This recording taken from the Programmatic Summit 2020 in Sydney on 5th March gives listeners a perspective from all sides of the industry and a glimpse at what companies are looking at in programmatic, as well as what they plan to bring into their businesses as we continue into 2020 and beyond. The panel was moderated by Heath Irving, Head of Programmatic and Partnerships ANZ at Unruly and the panellists were Joyce Tan, Head of Marketing Confectionery at Nestlé, Zara Cobb, CMO at Lendi, Clay Gill, CEO at Cadreon and Ricky Chanana, Managing Director AUNZ at Unruly. Heath has also broken down his 5
Where is the industry is in the quest for an alternative and open ID? This discussion is about the impact of a post-cookie world for both buyers and sellers – exploring, amongst other things, ID portability, cooperation with walled gardens, new initiatives to tackle ID management, privacy legislation, success measurement and attribution. This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa. The panel was moderated by Ricky Chanana, MD AUNZ at Unruly, and the panellists were Guy Hearn, Chief Product Officer APAC at Omnicom Media Group; Matt Harty, SVP Asia at The Trade Desk; Jean-Marc Thomas, MD Asia at Spafax; Joe Nguyen, Senior Vice President APAC at comScore. Click here to listen to more
This discussion is focussed around the explosion of addressable media, from TV and radio to OOH. The speakers share their experience of this evolving landscape, discussing where the region is and where it’s headed. They look at the challenges, particular to Asia, and whether a holistic regional approach is possible, or whether things will remain fragmented and in the hands of local media owners. This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa. The panel was moderated by Charlotte McEleny, Publisher at The Drum and the speakers were Isaline Duminil, Marketing & Communications Director at JCDecaux; Indranil Sarkar, Lead Partnerships & New Business at Mediacorp; Gavin Buxton, MD Asia at SpotX and Diogo Andrade, SEA Programmatic
What has life been like for publishers post-GDPR? Why have we seen such a rise in the number of 2nd party data marketplaces? Why are publisher coalitions so popular at the moment? Hear the answers to these questions and many more in the Impressions from the sell side panel, from Trust Talks: The Great Programmatic Debate which happened in London on 6 November 2018. Moderated by Ronan Shields, Ad Tech Reporter, Adweek. This panel addresses the issues and opportunities facing premium publishers in 2018. From the rise of initiatives such as ITP from Safari restricting ad opportunities on mWeb, right through to the complex landscape of unified yield management, also known as header bidding. Speakers are Ronan Shields, Ad Tech Reporter, Adweek, Dora Michail, MD Digital Telegraph, Steph Miller,
Listen to the ‘Identity, the quest for an open & alternative ID continues’ panel from our Trust Talks event in London. Moderated by our Programmatic Lead, Paul Gubbins, the panel looks at where we are as an industry in the quest for an alternative and open ID. The panelists challenge the idea that life post-cookie will challenge visibility for both buyers and sellers, unless they operate within walled gardens. They also explore ID portability, and how initiatives from bodies such as the IAB Tech Lab will tackle areas of concern such as digital ID management, privacy legislation and the explosive growth of connected devices. Check out recordings from the other Trust Talks panels by clicking here.
Last month leading personalities from the buy side came together for our Trust Talks panel entitled exchanging views, thoughts from the buy side. The discussion revolved around the ever-changing programmatic landscape and the best practice examples from those on the buy side. It also addressed auction mechanics like bid caching and shading, and the emergence of new transaction models like programmatic guaranteed. They also looked at preferences for 1st versus 2nd price auctions, and how initiatives such as ads.txt have changed the way traders buy. So sit back, relax and listen to Vincent Flood, Editor at Video Ad News, Matt Bushby, Head of Programmatic at MediaCom, Charlie Glyn, Head of Programmatic at Havas Media Group, Simon Harris, Head of Programmatic at Activation Dentsu Aegis and Emily Macdonald, SVP Precision EMEA at Publicis