Listen In: Identity Wars, the quest for a fit-for-purpose digital ID
Where is the industry is in the quest for an alternative and open ID?
This discussion is about the impact of a post-cookie world for both buyers and sellers – exploring, amongst other things, ID portability, cooperation with walled gardens, new initiatives to tackle ID management, privacy legislation, success measurement and attribution.
This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa.
The panel was moderated by Ricky Chanana, MD AUNZ at Unruly, and the panellists were Guy Hearn, Chief Product Officer APAC at Omnicom Media Group; Matt Harty, SVP Asia at The Trade Desk; Jean-Marc Thomas, MD Asia at Spafax; Joe Nguyen, Senior Vice President APAC at comScore.