Last month leading personalities from the buy side came together for our Trust Talks panel entitled exchanging views, thoughts from the buy side.
The discussion revolved around the ever-changing programmatic landscape and the best practice examples from those on the buy side. It also addressed auction mechanics like bid caching and shading, and the emergence of new transaction models like programmatic guaranteed.
They also looked at preferences for 1st versus 2nd price auctions, and how initiatives such as ads.txt have changed the way traders buy.
So sit back, relax and listen to Vincent Flood, Editor at Video Ad News, Matt Bushby, Head of Programmatic at MediaCom, Charlie Glyn, Head of Programmatic at Havas Media Group, Simon Harris, Head of Programmatic at Activation Dentsu Aegis and Emily Macdonald, SVP Precision EMEA at Publicis Media chat about the latest challenges and opportunities met by the buy side of digital advertising.