Listen In: Identity, the quest for an open and alternative ID continues
Listen to the ‘Identity, the quest for an open & alternative ID continues’ panel from our Trust Talks event in London.
Moderated by our Programmatic Lead, Paul Gubbins, the panel looks at where we are as an industry in the quest for an alternative and open ID.
The panelists challenge the idea that life post-cookie will challenge visibility for both buyers and sellers, unless they operate within walled gardens. They also explore ID portability, and how initiatives from bodies such as the IAB Tech Lab will tackle areas of concern such as digital ID management, privacy legislation and the explosive growth of connected devices.