Listen In: Traditional to addressable – the evolution of linear channels

This discussion is focussed around the explosion of addressable media, from TV and radio to OOH.

The speakers share their experience of this evolving landscape, discussing where the region is and where it’s headed. They look at the challenges, particular to Asia, and whether a holistic regional approach is possible, or whether things will remain fragmented and in the hands of local media owners.

This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa.

The panel was moderated by Charlotte McEleny, Publisher at The Drum and the speakers were Isaline Duminil, Marketing & Communications Director at JCDecaux; Indranil Sarkar, Lead Partnerships & New Business at Mediacorp; Gavin Buxton, MD Asia at SpotX and Diogo Andrade, SEA Programmatic Lead at Spotify.

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