What has life been like for publishers post-GDPR? Why have we seen such a rise in the number of 2nd party data marketplaces? Why are publisher coalitions so popular at the moment?
Hear the answers to these questions and many more in the Impressions from the sell side panel, from Trust Talks: The Great Programmatic Debate which happened in London on 6 November 2018.
Moderated by Ronan Shields, Ad Tech Reporter, Adweek. This panel addresses the issues and opportunities facing premium publishers in 2018. From the rise of initiatives such as ITP from Safari restricting ad opportunities on mWeb, right through to the complex landscape of unified yield management, also known as header bidding.
Speakers are Ronan Shields, Ad Tech Reporter, Adweek, Dora Michail, MD Digital Telegraph, Steph Miller, Head of Sales & Marketing Services, Zoopla, Danny Spears, Programmatic Director, The Guardian and Lauren Dick – Head of Emerging Platforms, Mail Online.
Trust Talks is coming to Singapore soon! Keep an eye out for more info coming shortly!