Unruly’s Jason Trout on PMPs and programmatic at ATS
At ATS London on 10 September, 2018, Ronan Shields, staff writer AdWeek, moderated a panel discussion on the mechanics of publisher monetisation. He was joined by Karen Eccles, director of digital sales and innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of global intelligence at Index Exchange. You can watch the full panel below which covers new marketplaces, PMPs versus programmatic and publisher monetization opportunities. Check out Jason’s thoughts on the panel here.
Nicola Spooner to talk trends for the over 50s
ABTA’s Over 50s Holiday Market conference, is an annual conference which focuses on key trends, travel insights and innovations for the over 50s. The event helps companies to discover the importance of segmenting the over 50s market, including new ideas for reaching and engaging the over 50s and the over 70s, and what channels to use. It also covers key product trends, the rise of domestic tourism and how overseas destinations are working to attract this market. There will also be a focus on trends such as adventure travel, multi-generational holidays and the solo traveller. Unruly’s VP of Strategy Nicola Spooner will be joining the travel innovations panel session at 4:15, leading the debate with an introduction on the innovative ways to engage with the over 50s, how
Norm Johnston appears on AdExchanger Talks podcast
In AdExchanger’s latest podcast, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them. “Nothing against Facebook or Google, but most people would agree they shouldn’t be upwards of 70% of the total industry and 90% of the growth in digital” Norm talks about how Unruly aims to provide high-quality audiences outside the high-gravity orbits of Google and Facebook. “Nothing against Facebook or Google, but most people would agree they shouldn’t be upwards of 70% of the total industry and 90% of the growth in digital,” Johnston says. “Most advertisers and agencies are looking to diversify their portfolios.” The conversation also turned to what UnrulyEQ can do for advertisers. “A lot of advertisers
Paul Gubbins joins the MadTech Podcast
Last month I was invited along to the ExchangeWire studios to take part in their latest MadTech Podcast as the weeks special guest. I joined ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith to chat about Unruly, programmatic, and the latest trends and news stories from the world of advertising. During the podcast you can hear us chat and debate about the following topics; Now that Brian O’Kelley is moving on, what does he do next? What can be done to save Johnston Press? And what can ad tech do to help journalism? Has OTT hit a saturation point, and does ad-funded content still have a future? The Unruly solution for buyers and sellers. The shift from IO to programmatic guaranteed, and what that means for the market.
Unruly hosts a panel for the IAB at the first ever Nonference
The IAB’s newest London event takes place next week. The Nonference (1 November, Tobacco Dock) is designed to be an interactive conference about the digital world, featuring a mix of famous names and emerging talent from across the industry. Presenting ‘The art, science and superpower of emotions’, Unruly’s resident emotional insight boffin Rebecca Waring, VP Insight, will chair a panel that explores the different ways emotional data can be captured, choreographed and decoded. Partnering with our friends over at Visualogical (artists Victoria Westerman and Natasha Gertler), this session will be unmissable for anyone interested in understanding emotions and how they can be harnessed. Visualogical is an interactive digital workshop that premiered at London Art Night in July, which harnesses the power of group collaboration and artificial intelligence to create
Unruly secures VICE Media partnership
Unruly has announced a new partnership with VICE Media that will name the adtech company as the supplier of the 100% viewable video ad format known as UNmissable across the publisher’s German language sites. A recent representative research from Unruly, in cooperation with NORDAKADEMIE, about user journeys, shows where online video ads have the most impact on consumers’ behaviour and which video length works best for which sales funnel stage. The empirical survey was based on a sample of more of 1,000 people from the UK, Germany, APAC and the US. The results demonstrate that especially customers with an affinity for brands prefer online video advertising to support their final purchase decision. This is exactly where Unruly’s recently released UNmissable video ad takes place: at the very end
Unruly appoints Betteridge as UK Commercial Director
Unruly has announced the appointment of Saint Betteridge in the role of UK Commercial Director. Betteridge will report to Jason Trout, EMEA MD and be responsible for heading up the UK sales teams of Unruly and building relationships with agency partners. Commenting on his new role, Betteridge said: “I’m so excited to join Unruly. It has got such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. Unruly has such a unique offering, including the fantastic Unruly Home of the future experience, and the Verified Marketplace publisher alliance. I can’t wait to show the industry what Unruly has to offer!” Betteridge is a publishing veteran with nearly nine years at Time Out, where he was Managing Director
Unruly APAC wins big at The Drum Digital Trading Awards!
Our APAC team has scooped the Best Ad Ops Team Award at The Drum Digital Trading Awards APAC! The Ops team have gone above and beyond this year by growing programmatic expertise within their team, bringing in experts, and up-skilling staff from across the business. As a result they’ve been able to provide industry-leading client service within the region. As well as providing custom data solutions and outstanding insights and support. The team had a great time celebrating the win at The Drum Digital Trading Awards ceremony. Well done everyone, hope you had an amazing night!
Unruly’s Paul Gubbins makes The Drum Digerati 2018
Paul Gubbins, Unruly’s Programmatic Lead has made it into The Drum Digerati – an annual celebration of 100 outstanding individuals excelling in the UK digital industry. The Drum’s Digerati showcases success and ingenuity from some of the most pioneering digital marketers working in the UK today. Based on nominations from The Drum readers and curated by their editorial team, the list celebrates talent from four categories: agencies, brands, adtech & martech and media & platforms. Paul Gubbins has over 16 years’ experience in the advertising sector, with the last nine spent in programmatic. Shortlisted by The Drum in 2017 as one of the most influential people in the digital advertising sector, Gubbins sits on the Captify advisory board, is a mentor at The Programmatic Advisory and is regularly asked
