Unruly appoints Betteridge as UK Commercial Director

Unruly has announced the appointment of Saint Betteridge in the role of UK Commercial Director.

Betteridge will report to Jason Trout, EMEA MD and be responsible for heading up the UK sales teams of Unruly and building relationships with agency partners.

Commenting on his new role, Betteridge said: “I’m so excited to join Unruly. It has got such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. Unruly has such a unique offering, including the fantastic Unruly Home of the future experience, and the Verified Marketplace publisher alliance. I can’t wait to show the industry what Unruly has to offer!”

Betteridge is a publishing veteran with nearly nine years at Time Out, where he was Managing Director of Advertising. He’s also held previous roles at Dennis Publishing and EMAP. Prior to Unruly, Betteridge was Chief Revenue Officer at online learning business Circus Street.

Betteridge joins Unruly at a busy time, coinciding with its release of programmatic guaranteed for video, and the formation of the U7 — Unruly’s client council designed to give brands and agencies a louder voice in adtech and bring them closer to Unruly’s product development.

Speaking to the new appointment, Jason Trout, commented: “Our sales team are an amazing bunch and Saint’s experience and leadership will take them to even higher levels. His energy and drive are a great fit for the Unruly culture and I know he’ll be a great representative for our UK business.”

Saint is already in post, based in Unruly’s headquarters in London.