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Unruly Hires Exponential MD To Lead EMEA Team

  • Former EMAP, Wireless Group, Sky and ITV exec with over 30 years of experience joins video ad tech company to drive growth across Europe and the Middle East

LONDON – May 24, 2017 – Video ad tech company Unruly today announces it has appointed former Exponential MD Jason Trout as its new EMEA MD.

Trout, who has over 30 years of experience working in leadership and operational roles for companies such as EMAP, The Wireless Group, Sky and ITV, will be based at the News Corp-owned company’s London HQ.

From there he will be responsible for driving Unruly’s growth across EMEA, including establishing the company’s leading emotional ad tech solutions and polite formats across a number of emerging markets.

Unruly, which gets videos seen and loved across the open web for 91% of Ad Age 100 brands, already has a presence in 20 locations worldwide, including offices in London, Hamburg, Stockholm and Oslo. Its video SSP, UnrulyX, delivers 84% of views across UK comScore 250 sites.

Before joining Unruly, Jason was MD at Exponential, a global marketing platform which uses proprietary tech and first party data to execute direct response and video engagement solutions.

Unruly CEO Sarah Wood said: “We’re delighted to have someone of Jason’s calibre and experience join us for this exciting new chapter in the Unruly story. Jason brings with him over three decades of experience in leadership and operations roles spanning across TV, radio, publishing, digital content, business events and the ad tech sector. He will play a crucial role in propelling Unruly into the future as we continue to deliver wow for advertisers, grow Unruly’s programmatic offering and extend our premium media footprint.”

Jason said: “I’m really excited to be joining Unruly and its world class team. It’s a pivotal stage in the journey as we continue to expand globally and combine the entrepreneurial spirit and service levels that have made Unruly famous with the quality and resources of News Corp businesses.

“The recent launch of Home – which offers a glimpse at how brands can engage consumers in the connected home – is only a taste of what’s to come. Unruly is a forward-thinking, innovative company with its sights set on the horizon.”

Trout replaces Oliver Smith, who has relocated from London to LA to head up the company’s expansion across the West Coast of America.

UK Commercial Director Genna Osler has also been promoted to Unruly’s UK MD. Before joining Unruly, Osler, who has more than a decade’s experience in digital media, worked at Unanimis (premium ad network) and Advertising.com (part of AOL).

Jason said: “Genna is an inspirational leader who not only has the respect of her colleagues here at Unruly but also that of the wider UK market. In her new role, Genna will take on more responsibility for Unruly’s future growth and developing deeper relationships with our key agency clients.”


About Unruly
Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people. By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.

Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade’s data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact. Unruly was founded in 2006 and acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015. With 300 Unrulies across 20 locations worldwide, our super power is emotional intelligence and our secret weapon is passionate people on a mission to #DeliverWow.