Ad Pulse: How Did OK Go’s Video For S7 Airlines Reach New Heights Of Viral Success?

This article originally appeared on Campaign‘s website.

Unruly has analysed the most-shared online ad of February – S7 Airlines and OK Go “Upside Down & Inside Out” by Damian Kulash and Trish Sie – to unearth some wisdom for marketers.


For the advertising world, February is a month like no other. As NFL fans around the world spend January anticipating the pageantry of the Super Bowl, brands and creative agencies busy themselves working on their masterpieces. After all, winning the Super Bowl isn’t simply for football players.


After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. 

In this week’s round-up we have a 60-second horror film, a piano that only plays one note, zero gravity music videos and some very fresh breath. So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend! (more…)