Unruly hosts a panel for the IAB at the first ever Nonference
The IAB’s newest London event takes place next week. The Nonference (1 November, Tobacco Dock) is designed to be an interactive conference about the digital world, featuring a mix of famous names and emerging talent from across the industry.
Presenting ‘The art, science and superpower of emotions’, Unruly’s resident emotional insight boffin Rebecca Waring, VP Insight, will chair a panel that explores the different ways emotional data can be captured, choreographed and decoded. Partnering with our friends over at Visualogical (artists Victoria Westerman and Natasha Gertler), this session will be unmissable for anyone interested in understanding emotions and how they can be harnessed.
Visualogical is an interactive digital workshop that premiered at London Art Night in July, which harnesses the power of group collaboration and artificial intelligence to create collective art. Using word association, archetypal symbolism and colour psychology, Visualogical allows you to illustrate your mind, giving you the unique opportunity to walk away with your very own psyche self-portrait (pictured).
Rebecca will share a sneak preview of Unruly’s latest research about how emotions can drive brand building and customer actions, as well as show how Unruly’s emotional testing and targeting can deliver fantastic results for advertisers.
The Nonference takes place on 1 November at Tobacco Dock, London. Visit the IAB for more information.