Paul Gubbins joins the MadTech Podcast
Last month I was invited along to the ExchangeWire studios to take part in their latest MadTech Podcast as the weeks special guest.
I joined ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith to chat about Unruly, programmatic, and the latest trends and news stories from the world of advertising.
During the podcast you can hear us chat and debate about the following topics;
- Now that Brian O’Kelley is moving on, what does he do next?
- What can be done to save Johnston Press? And what can ad tech do to help journalism?
- Has OTT hit a saturation point, and does ad-funded content still have a future?
- The Unruly solution for buyers and sellers.
- The shift from IO to programmatic guaranteed, and what that means for the market.
- The future of independent ad tech, and the differentiation required to survive.
Listen to the podcast: