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Unruly / Blog / Page 103

  • Programmatic Video #WotW: What Is An SSP?

    Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester showed only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014. There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main

  • Most Shared Ads Of February 2015: Android’s Animal Magic

    The Super Bowl got the month off to a fist-pumping, Gatorade-guzzling start, but the real heroes this February were the cute and cuddly. As if it’s any surprise, it transpires the internet loves a fluffy animal, an adorable kid or a heart-warming message, even when there’s sports or Oscar nominees to catch up with. Rivalling Budweiser’s ‘Lost Dog’ for sweetness (and battering it for sheer animal count), second-placed Android’s ‘Friends Furever’ was the most-shared ad from February that didn’t play during the Super Bowl. That’s an impressive feat considering ads are to the Super Bowl as designer dresses are to awards ceremonies.

  • White and Gold Or Blue And Black?: Why #TheDress Went Viral And Divided The Internet

    If you are looking for a Friday night debate, just ask your friends and colleagues whether the dress pictured to the right is white and gold or blue and black? Now, you may be scratching your head right now wondering why people are arguing over it. It’s clearly white and gold, right? Well, ask the person next to you and they could well swear blind it’s black and blue. It’s a debate that has divided opinion across the internet over the past 24 hours. Taylor Swift has had her say, even the Kardashian-West household is at loggerheads over it, with Kim Kardashian tweeting: “What colour is that dress? I see white & gold. Kanye sees black and blue, who is colour blind?”.

  • Red Carpets and Robots: 6 Branded Vines You Should Watch Right Now

    Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its relatively short life, with millions of Vines being posted every week. However, it’s not always easy to find the most engaging branded content. So if you’re looking for top inspiration, you’re in safe hands here. In roughly 36 seconds, you’ll know which brands are doing Vine just right. This week’s basket of short form delights features bad jokes, broken laptops and some movie magic. Enjoy!  

  • Best Picture, Best Trailer? What Trailer Sharing Reveals About Oscar Nominees

    Love them or hate them, film trailers are difficult to avoid. Previously, if you wanted to skip the trailers before the movie, all you had to do was turn up to the cinema a little late. Not so these days. With the proliferation of trailers across a variety of social media and online video platforms, studios (and fans, alike) can distribute film adverts directly to viewers in a manner that creates massive viral moments around these teasers. With research indicating that people who share movie-related content on social channels are 6x more likely to purchase a ticket, it’s clear why these short clips mean big business.

  • Yetis And Pancake Celebrities: 6 Branded Vines You Should Watch Right Now

    Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week. However, it’s not always easy to find the most engaging branded content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round up, you’ll find yetis, pancakes and amorous birds. Enjoy!