Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its relatively short life, with millions of Vines being posted every week.
However, it’s not always easy to find the most engaging branded content. So if you’re looking for top inspiration, you’re in safe hands here. In roughly 36 seconds, you’ll know which brands are doing Vine just right.
This week’s basket of short form delights features bad jokes, broken laptops and some movie magic.
The dusty windshield of someone else’s car (or as I call it, the Urban Canvas) is the ideal place to work on your art skills. While your rudimentary drawings might not reach the level of Ford’s stop motion vine, you can be sure your unwitting recipient will appreciate your work. They’ll thank you all the way to the car wash.
Zach King is undeniably one of the most innovative Viners on the platform. Putting editing skills and ‘digital sleight of hand’ to consistently brilliant ends, his tricks have attracted a lot of attention from Vine users and the wider media. His latest collaboration, supporting Microsoft’s Collective Project, is another fine example of his work. Just don’t ask us how he does it.
You couldn’t go far on the web this week without hearing about the Oscars. And while no brand lived up to Samsung’s record-breaking selfie from last year, Sprint did inject a little smartphone-themed fun into the proceedings.
Environmental charity Greenpeace has been asking Viners to share the worst joke they know on the platform, opening the floodgates to dads and Christmas crackers everywhere. Pro-Viner Hunter Harrison’s is a particularly bad (therefore, good?) example, nicely animated on a square of brown paper.
Like a tech-producing Danny Ocean, Hewlett-Packard has been putting together a Vine dream team to promote its x360 convertible tablet. The vines usually focus on the tablet’s flexible interface and this amusing collaboration with Klarity shows what happens when you think every laptop should have a twist-able screen. Oops.
1. Red Bull
Red Bull’s annual Soap Box Derby is one of the highlights of the brand’s calendar (along with sending some poor maniac base-jumping into a jungle ravine, or whatever). The event is a celebration of gung-ho DIY spirit and this vine embodies this, using stop motion to turn a Red Bull carton into a powerful, but definitely not waterproof, vehicle.