Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.
However, it’s not always easy to find the most engaging branded content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.
In this week’s round up, you’ll find yetis, pancakes and amorous birds.
To help us all celebrate Shrove Tuesday (a.k.a. Pancake Tuesday a.k.a. “I’m not sure why we still celebrate this day, but boy, pancakes are tasty”), Samsung has prepared a little treat. If eating the edible faces of your favourite celebrities doesn’t sound appealing, then someone has totally misjudged this.
For Valentine’s Day, MasterCard saw love in the air and took it upon themselves to produce a 6-second romance between a boy bird and girl bird. You can tell which is which because one is blue and the other is pink with a bow in its feathers – who knew that birds have the same gender norms as us. In any case, with all the Fifty Shades talk this weekend, enjoy a rather more old-fashioned take on romance.
Following the mantra, ‘if you can’t beat ’em, hire ’em’, Kia has teamed up with pro-Viner Jethro Ames for its latest short-form spot. Making use of Ames’ characteristic stop-motion, the clip shows off the rugged possibilities of their new 4×4.
3. Dunkin Donuts
Another brand getting loopy for Valentine’s Day, Dunkin Donuts shows us that nothing is more romantic than blowing a kiss to your partner, only to reveal that it’s actually a baked treat.
2. Jolly Ranchers
Cody Johns is one of the most popular Viners around, revered for both his stellar singing voice and hilarious videos. Johns is equally beloved by brands like Jolly Ranchers, who enlisted him to spin a little cinematic magic in its Valentine’s Day spot ‘When Bae Sends You Valentine’s Day Candy’.
Hardware chain Lowe’s has spent the last two years quietly churning out some of the most original, inventive short-form content around. Through their periodic series of handy household tips ‘#fixinsix’, they’ve been slowly turning us into more functional human beings. Now they’re back, with more good advice and a mountain-dwelling monster to boot.