YouTube Turns 10: How Social Video Advertising Has Changed Over The Last Decade
Landmark birthdays are a time for reflection. With YouTube hitting the ripe old age of 10 this week, we thought we’d celebrate by looking back to see how video advertising has changed over the last decade. Read on to see which ads have topped the Unruly Viral Video Chart each year and just how far video sharing has come since it took its first steps in 2005… The sharing of video ads has multiplied more than 63 times over the last decade. Looking back at 2006, Zazoo’s hilarious condom commercial finished the year as the most shared ad after attracting 92,100 shares. Fast forward to 2015, and Activia’s World Cup collaboration with Colombian pop princess Shakira “La La La” broke records with more than 5.8 million shares – a
Fifty Shades Of Play: Brands Anticipate Film’s Valentine’s Day Release With Themed Parodies
Whether you dread Valentine’s Day or you circle the date in a love heart weeks in advance, this year the day means something a little different. It’s all down to some Twilight fan fiction, a couple of superbly good-looking stars and more innuendo than a Carry On film. That’s right, this year February 14th is officially Fifty Shades of Grey Day. Okay, the film technically comes out on Friday, but there’ll be no avoiding Anastasia Steele and Christian Grey this weekend. Fifty Shades has been a hot-button topic since mid 2012, ever since E.L. James brought glossy sadomasochism into the mainstream and into the hands of commuters everywhere. We all recall that glorious summer of stubbornly insisting you wouldn’t read it, eventually giving in so you could join the conversation, and then quietly wondering
Smartphone Sweaters And ‘Skyaking’: 6 Branded Vines You Should Watch Right Now
Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week. However, it’s not always easy to find the most engaging branded content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round up, there’s phone sweaters, dancing laptops and made-up sports. Enjoy!
Liam Neeson And Lost Dogs: 5 Ads You Should Watch Right Now
Snickers reboots The Brady Bunch, Lionel Messi gets stuck in a box and a cute dog gets lost. Sound bizarre? Well, it’s just another week in AdLand. Here’s the five best ads Unruly have been mulling over this week. Enjoy!
Puppy Piddle And Parking Precision: 6 Branded Vines You Should Watch Right Now
With over 40 million highly-engaged users and scores of celebrity Viners producing videos every day, Vine is a seriously hot platform at the moment. However, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, we have piddling puppies, targeted tweeters and startled snowmen. Enjoy!
Which Ad Are You Rooting For This Super Bowl?
There will be tears, laughter and goosebumps during this weekend’s Super Bowl. But it won’t be just the game between the New England Patriots and the Seattle Seahawks that will be putting people through the emotional wringer this Sunday – the commercials will also a big say on your state of mind. Studies have found that more than half the people who tune in during Super Bowl Sunday are only interested in the ads. And as advertisers raise their games to help make them stand out from the crowd during the Big Game, one thing is for sure: it’s going to emotional.
Unruly Picks Up Innovator Of The Year At Women In IT Awards
Unruly was named Innovator Of The Year at the Women in IT Awards yesterday. Co-founder and COO Sarah Wood joined leading entrepreneurs and business leaders in the Technology and IT industries at the award ceremony last night to collect the accolade. The awards, held at London Grosvenor House, celebrated the achievements of companies led by female executives in the male-dominated technology industry. Other finalists in the category were Verne Global, BlackLine, Big Data Partnership, Aspera, MOVE Guides, EG Solutions and Twizoo. “We are honoured to be chosen as winners alongside some fantastic companies. “At Unruly we use a lot of agile principles across the business, not just in Dev. It really helps us stay ahead of the game in a fast-paced market and helps deliver wow for our clients.
Giant Pacmen and Nightmare Faces: 5 Ads You Should Watch Right Now
A man is turned into a giant Pacman, footballers get hated on and Microsoft makes a design interface that Tony Stark would be jealous of. Yep, it’s just another week in AdLand! But which ads have caught fire on the web over the last seven days? Here are our five picks. Enjoy!
Super Bowl 2015 Ad Round-Up: Puppies, Pac-Man And The Brady Bunch
The Super Bowl is this Sunday, but you don’t need to care about American football to feel the event’s shockwave already. Rivalled only by the Olympics and the World Cup, the Super Bowl is perhaps advertising’s biggest day of the year, with brands, creative agencies and celebrities fighting tooth and nail to have the most talked-about spot of the game. While the Seattle Seahawks and New England Patriots face off on the field this weekend, an equally tense battle has already started behind the keyboards of some of the world’s biggest brands. The rise of social media advertising has irreversibly changed the face of Super Bowl advertising, producing hype and speculation days and weeks before the event. While the measure of a brand’s Super Bowl success was once
