Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly Continues Aggressive Growth In Northern Europe With New Norwegian Office
Social video company now has 12 offices and 130 employees worldwide. Oslo, Stockholm, London – Thursday, September 12, 2013 – Video technology company Unruly today continues its global expansion and rapid growth by opening an office in Norway. Advertisers looking to activate Norwegian and pan-Nordic campaigns now have access to Unruly’s industry-leading solutions, which will help them create, distribute and measure their social videos.
Apple Ads Only Account For 9.4% Of Smartphone Video Shares
New consumer tech research paper finds that sony PS4 console commercials are 9x more popular than Microsoft Xbox One videos. NEW YORK, LONDON, STOCKHOLM, PARIS – September 5, 2013 – Apple’s social video advertising strategy is underperforming. That’s according to a new report and infographic released today by video technology company Unruly, which found that Apple iPhone commercials account for only 9.4% of smartphone video shares. In anticipation of next week’s rumored Apple iPhone launches, Unruly, the global leader in social video marketing, analyzed how videos from key brands performed across the global smartphone market. The report found that Apple’s ads are not only being left behind by rivals such as Nokia and Samsung, but that commercials for Apple’s iPhone 5 underperformed significantly – even when compared to
Advertisers Should Stop Trying To Be Funny If They Want Their Ads To Go Viral, Says New Report
Brands should also launch video campaigns on a Wednesday to maximize sharing, suggests new “Science of Sharing” research paper. If advertisers want their campaigns to go viral they need to stop trying to be funny, according to new research launched today by global video technology company Unruly. The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh. The report also found that Wednesday was the optimum day to release a new campaign across the social web based on average daily share rates.
Unruly Scoops Awards For Outstanding Technological Innovation And International Impact
Unruly is today celebrating double award success. Last night we scooped International Impact Management Team of the Year at the BVCA Awards. CEO Scott Button and members of Unruly’s management team picked up the prestigious accolade at the London Marriott Hotel in Grosvenor Square, London, yesterday. As the global platform for social video marketing, we beat off stiff competition from across the South-East to win the regional title and were also named the winner of the national awards, making us the UK’s leading company for international impact.
Number of Vine Tweets Almost Doubles in Two Months, Reports Unruly
Video technology company launches new product set for brands looking to take advantage of 6-second revolution in social video advertising. NEW YORK, LONDON, BERLIN, PARIS, STOCKHOLM – June 25, 2013 – The number of Vine tweets sent every second has almost doubled in just two months. That’s according to new data released today by video technology company Unruly, which found the average number of tweets containing a Vine link had risen from five every second during April to nine every second during the first three weeks of June*. Interest in Vine – a Twitter-owned mobile app which allows users to create six-second video loops and share them across the social web – has grown exponentially since its launch earlier this year. It currently has more than 13 million
The Most Shared Brands Of Super Bowl 2013
With Super Sunday TV audiences now surpassing 100 million and the cost of a single 30-second, in-game spot skyrocketing to more than $4 million, the term “winning the Super Bowl” has taken on a whole new meaning. The trophy may be pride and place on the Baltimore Ravens mantelpiece, but with the stakes so high for some of the world’s biggest brands, the real winners of the Super Bowl are the ones in slick suits and skinny ties rather than pads and helmets. But which brand ‘won’ Super Bowl 2013? Well, while the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into
America’s First Social Video Lab Opens To Help Brands Find Out What Makes An Ad Go Viral
Branded videos shared 500,000 times every 24 hours; Unruly’s New York lab helps marketers make the most of this trend through exclusive, customized insight. NEW YORK, LA, DETROIT, CHICAGO – June 11, 2013 – What makes a video go viral? Why do some online ads attract millions of shares across the social web while others largely go unnoticed? And why should advertisers care? A new lab – based in New York and the first of its kind in America – today opens its doors to help brands and agencies find out. The Social Video Lab, developed by video technology company Unruly, is designed to help brands make their video content contagious. The leading global platform for social video marketing, Unruly has tracked over 329 billion video views, worked
Unruly Named As One Of The Top 10 Companies In Europe At The Media Momentum Awards
LONDON: 23 May, 2013 – Video technology company Unruly has been ranked among the top 10 fastest growing companies in Europe. The global platform for social video marketing ranked #7 in the 10th annual Media Momentum Awards, which recognise the leading companies in the digital economy. The awards, hosted by GP Bullhound, have become the top league table for Europe’s high-growth digital companies. Unruly, the only social video technology company to finish in the top 10, works with top brands and their agencies to predict the emotional impact of their ads and get them watched, tracked and shared across the social web.
Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time
Dove campaign committed to fostering self-esteem among women reaches billions around the world. Less than a month after launch, the Dove Real Beauty Sketches film became the number one viewed online video ad of all time. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video ads, according to the Viral Video Chart reported globally by Unruly*. In addition, Dove Real Beauty Sketches has garnered another 15 million views in China where it just launched. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in over a year and the third most shared of all time,
