The Weather Channel Raises The Stakes In The Digital Video Revolution With Weather Films

Introduces break-through digital content documenting the forces of weather and its effect on human life.

London, 08 October 2013: The Weather Company International Inc. today announced the launch of its first high-quality, online video platform: Weather Films. Developed to appeal to today’s time-strapped audience, Weather Films are short episodes available to watch and share on smartphones, tablets, Web and the extensive Weather Channel suite of apps.  The content offers illuminating stories led by inspiring eco-heroes, courageous environmentalists and brave survivors and raises awareness of key climate, conservation and human issues.

Each short film is beautifully produced in HD format, including stunning imagery, adventure, heroism and powerful storylines, all with weather at its core. The first series to premiere is ‘Brink’, in which six eco-heroes fight to save species and habitats before they become extinct. From the ice flows of Newfoundland where each year 300,000 baby seals are slaughtered to beautiful Baja, Mexico where sea turtles are illegally smuggled, the team of warriors involved are not afraid to take the fight for survival to the front lines.

Weather Films will continue with narratives covering a spectrum of stories, from explorers battling the planet’s most extreme weather conditions to inspiring athletes.

Patrick Vogt, president of The Weather Company International, said, “Science and great story-telling make up our core at The Weather Company. Combined with the fantastic industry growth trend of video and the evolution of consumer viewing behaviour, this has resulted in the creation of Weather Films. Weather Films is a prime example of rich content in a more engaging and immediate medium and a brilliant portrayal of our interaction with the forces of weather and the environment.”

The Weather Company has partnered with Telegraph Media Group (TMG) to play Weather Films on Telegraph TV.

Weather Films will also be distributed with video marketing platform Unruly and will soon be rolled out internationally, with a variety of local language sites to go live across the globe.

Brink is now available to watch at uk.weather.com/weather-films on web and via m.uk.weather.com/weather-films/mobile for mobile screens.