Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Video Engagement On Mobile Almost Three Times Higher Than Desktop
New data from marketing technology platform Unruly shows average CTR for mobile campaigns has tripled in 12 months; desktop engagement rates also increase in 2013. October 15, 2013 – Online video viewers are almost three times more likely to click through to a brand’s website from their smartphone or tablet than their laptop or desktop computer. That’s according to new data from marketing technology company Unruly, which found that video engagement rates on mobile devices have soared over the last 12 months. Research from the global leaders in social video marketing found that the average click-through-rate on smartphones and tablets has more than tripled over the last year. The company also found mobile interaction rates have more than doubled over the same time period. Engagement rates on desktops
The Weather Channel Raises The Stakes In The Digital Video Revolution With Weather Films
Introduces break-through digital content documenting the forces of weather and its effect on human life. London, 08 October 2013: The Weather Company International Inc. today announced the launch of its first high-quality, online video platform: Weather Films. Developed to appeal to today’s time-strapped audience, Weather Films are short episodes available to watch and share on smartphones, tablets, Web and the extensive Weather Channel suite of apps. The content offers illuminating stories led by inspiring eco-heroes, courageous environmentalists and brave survivors and raises awareness of key climate, conservation and human issues. Each short film is beautifully produced in HD format, including stunning imagery, adventure, heroism and powerful storylines, all with weather at its core. The first series to premiere is ‘Brink’, in which six eco-heroes fight to save species
Video Tech Company Unruly Launches Predictive Algorithm In Brazil
The global platform for social video marketing identifies key emotional triggers for creating contagious content in ‘social media capital of world’ in run-up to World Cup. NEW YORK, RIO, LONDON — 26 September, 2013 — Video technology company Unruly has launched a new tool to help advertisers predict how many shares their videos are likely to attract within Brazil, before they are launched. First launched in January 2013, Unruly ShareRank™ has been used by global brands to predict the viral potential of their video content repeatedly and at scale. In the run-up to next year’s World Cup, the leading global platform for social video marketing has now launched a new version trained specifically for Brazilian audiences.
Former Yahoo! Executive Joins Video Technology Company Unruly As U.S. President
Media heavyweight to leverage the video tech industry’s most robust end-to-end product suite of content solutions to help solve the toughest social marketing challenges senior marketers face today. NEW YORK – September 20, 2013 – Former Yahoo! Executive Richard Kosinski has joined video technology company Unruly as its U.S. President. Kosinski, a seasoned senior executive who has worked in the media industry for more than two decades with such companies as Quantcast, The Wall Street Journal/Dow Jones and Forbes, will be responsible for Unruly’s next phase of growth in the Americas.
Unruly Continues Aggressive Growth In Northern Europe With New Norwegian Office
Social video company now has 12 offices and 130 employees worldwide. Oslo, Stockholm, London – Thursday, September 12, 2013 – Video technology company Unruly today continues its global expansion and rapid growth by opening an office in Norway. Advertisers looking to activate Norwegian and pan-Nordic campaigns now have access to Unruly’s industry-leading solutions, which will help them create, distribute and measure their social videos.
Apple Ads Only Account For 9.4% Of Smartphone Video Shares
New consumer tech research paper finds that sony PS4 console commercials are 9x more popular than Microsoft Xbox One videos. NEW YORK, LONDON, STOCKHOLM, PARIS – September 5, 2013 – Apple’s social video advertising strategy is underperforming. That’s according to a new report and infographic released today by video technology company Unruly, which found that Apple iPhone commercials account for only 9.4% of smartphone video shares. In anticipation of next week’s rumored Apple iPhone launches, Unruly, the global leader in social video marketing, analyzed how videos from key brands performed across the global smartphone market. The report found that Apple’s ads are not only being left behind by rivals such as Nokia and Samsung, but that commercials for Apple’s iPhone 5 underperformed significantly – even when compared to
Advertisers Should Stop Trying To Be Funny If They Want Their Ads To Go Viral, Says New Report
Brands should also launch video campaigns on a Wednesday to maximize sharing, suggests new “Science of Sharing” research paper. If advertisers want their campaigns to go viral they need to stop trying to be funny, according to new research launched today by global video technology company Unruly. The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh. The report also found that Wednesday was the optimum day to release a new campaign across the social web based on average daily share rates.
Unruly Scoops Awards For Outstanding Technological Innovation And International Impact
Unruly is today celebrating double award success. Last night we scooped International Impact Management Team of the Year at the BVCA Awards. CEO Scott Button and members of Unruly’s management team picked up the prestigious accolade at the London Marriott Hotel in Grosvenor Square, London, yesterday. As the global platform for social video marketing, we beat off stiff competition from across the South-East to win the regional title and were also named the winner of the national awards, making us the UK’s leading company for international impact.
Number of Vine Tweets Almost Doubles in Two Months, Reports Unruly
Video technology company launches new product set for brands looking to take advantage of 6-second revolution in social video advertising. NEW YORK, LONDON, BERLIN, PARIS, STOCKHOLM – June 25, 2013 – The number of Vine tweets sent every second has almost doubled in just two months. That’s according to new data released today by video technology company Unruly, which found the average number of tweets containing a Vine link had risen from five every second during April to nine every second during the first three weeks of June*. Interest in Vine – a Twitter-owned mobile app which allows users to create six-second video loops and share them across the social web – has grown exponentially since its launch earlier this year. It currently has more than 13 million
