Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Video Ad Tech Company Unruly Launches New Algorithmic Tool To Predict Virality Of French Ads
Unruly ShareRank™ can predict shareability of online ads before they’re launched PARIS – June 2, 2015: Video ad technology company Unruly has launched a tool which can help advertisers in France predict the virality of their video ads before they are launched. French advertisers will be able to use the predictive technology to identify the emotional, social and behavioral triggers that drive the success of their video content in France. More importantly, they will also know the earned media potential of their video ad before they have spent one euro on media.
ABC Issues Unruly With First Certificate To Newly-Agreed Social Video Code
Today ABC issues video ad technology company Unruly with a certificate of their compliance with the Social Video Code. This certificate confirms Unruly’s compliance with the Social Video Code of Conduct recently approved by JICWEBS. The new Code is an extension of the Digital Trading Standards Group (DTSG) Good Practice Principles, which aim to deliver a higher level of brand safety to advertisers. Social Video is defined as ‘non-interruptive, user-initiated video’ and is a rapidly growing area. This certification is available to all businesses who request ABC to verify their compliance in this area; bringing greater trust and transparency to digital advertising. Unruly is the first business to receive this certification.
PowerLinks And Unruly Partner For Programmatic Native Video Ads
Marks First Programmatic Native Advertising Partnership for Premium In-Feed Video NEW YORK, NY. May 7, 2015 — PowerLinks, the programmatic native advertising platform, and video ad tech company Unruly have come together to launch an industry first programmatic native advertising partnership. The partnership will enable buyers on the PowerLinks demand-side platform (DSP) to run video campaigns across premium publishers on UnrulyX, where audiences will see native ads across all devices, served through In-Feed placements on home pages and in content streams.
80% Of Millennials Will Watch A TV Show After Watching A Promo Shared With Them Online
But new report from video ad tech company Unruly finds TV marketers failing to engage digital natives; research also finds TV promos generate lower-than-average brand recall NEW YORK – April 29, 2015 – Eighty percent of Millennials are likely to watch a TV show if they have watched a promo shared with them online. That’s according to new research from video ad tech company Unruly, which found that 80% of digital natives will tune into a TV show if someone in their social network had shared a trailer, a clip or an original promo for that show. This is compared to 66% of average TV viewers.
Video Ad Tech Company Unruly Opens New Office In Australia
Leading programmatic platform for social video advertising continues APAC expansion to help advertisers reach and engage consumers across the Open Web April 15, 2015 – Video ad tech company Unruly today continues its rapid growth into the APAC region by opening a new office in Sydney, Australia. Unruly, which already works with 84% of Ad Age 100 brands to help get their videos shared and viewed online, is expanding its operations Down Under to help ROI-driven marketers benefit from its unique audience data, native video ad formats and mobile video exchange UnrulyX™.
Video Ad Tech Company Unruly Brings Emotional Targeting To Programmatic Video Advertising
Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time March 25, 2015 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad. Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.
Video Ad Tech Company Unruly Expands Into Middle-East Region
Leading programmatic platform for social video advertising partners with Dubai-based Future Tech Media to help advertisers reach and engage consumers across the Open Web February 17th, 2015 – Video ad tech company Unruly is continuing its rapid global growth with expansion into the Middle East. The leading programmatic platform for social video advertising has partnered with Dubai-based Future Tech Media to give advertisers across the region access to Unruly’s industry-leading video solutions. Future Tech Media will become the official reseller across KSA and UAE for Unruly’s product set, helping ROI-driven marketers benefit from Unruly’s data-driven expertise, native video ad formats and mobile video SSP UnrulyX™.
Ex-AOL, Microsoft And Orange Ad Exec Appointed General Manager For Video Ad Tech Company Unruly’s French Operations
17-year digital ad tech veteran joins leading programmatic platform for social video advertising; Unruly launches Nielsen Online Campaign Ratings™ guarantees for social video in France Unruly has appointed Gilles Douieb as its new Country Manager in France and has announced that it is providing advertisers with a 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated. Gilles joins Unruly from Digiteka, a video distribution platform, where he headed up business development and was responsible for managing relationships with a number of premium publishers, including Prisma, Condé Nast and Lagardère. Before joining Digiteka, Gilles also managed the Digital Sales Team at TF1 PUBLICITE. Gilles has extensive experience in sales strategy, having headed up sales in France for AOL, Microsoft MSN and Orange Advertising over the past 17
Puppy Power Helps Budweiser Win Super Bowl For Third Time In A Row
Online ad shares increase 82.3% from previous year as movie trailers dominate top 10 most shared commercials of Super Bowl 2015 A Budweiser ad has won the Super Bowl for the third time in a row. The beer brand’s “Lost Dog” commercial attracted 2,168,530 shares across Facebook, Twitter and blogs, according to data supplied by video ad tech company Unruly*, making it the fourth most shared Super Bowl ad of all time. It’s the third successive year the Anheuser–Busch InBev brand has had the most shared ad of the Super Bowl. In 2014, “Puppy Love”, won the Big Game after generating 1.31 million shares the day after Super Bowl Sunday.“Brotherhood” also won at a canter the previous year, attracting 1.5 million shares. The ads currently have 2.91 million
