Ex-AOL, Microsoft And Orange Ad Exec Appointed General Manager For Video Ad Tech Company Unruly’s French Operations
17-year digital ad tech veteran joins leading programmatic platform for social video advertising; Unruly launches Nielsen Online Campaign Ratings™ guarantees for social video in France
Unruly has appointed Gilles Douieb as its new Country Manager in France and has announced that it is providing advertisers with a 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated.
Gilles joins Unruly from Digiteka, a video distribution platform, where he headed up business development and was responsible for managing relationships with a number of premium publishers, including Prisma, Condé Nast and Lagardère. Before joining Digiteka, Gilles also managed the Digital Sales Team at TF1 PUBLICITE.
Gilles has extensive experience in sales strategy, having headed up sales in France for AOL, Microsoft MSN and Orange Advertising over the past 17 years.
Gilles said: “I am delighted to be joining Unruly at this exciting moment in the company’s journey. It’s already the leading programmatic platform for social video advertising and our ability to offer Nielsen OCR will help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post-campaign analysis.”
Nielsen OCR will be available for French advertisers on Unruly’s skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive set of programmatic targeting options.
Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from digital data providers. Nielsen Online Campaign Ratings has seen swift adoption by many large brands as it allows them to use the same metrics for TV and digital video advertising.
Oliver Smith, EMEA MD at Unruly, said: “I’m delighted to welcome Gilles, who brings a wealth of experience in driving both demand and supply side relationships. He will help accelerate our revenue growth in France by providing leading brands, agencies and premium publishers with access to our innovative technologies, leading ad formats and our solid commitment to delivering viewability.
“With three-quarters of video views happening outside of YouTube (source: ComScore), it’s more important than ever to reach audiences where they are watching and sharing videos. Unruly’s In-Stream format already delivers cost-effective, mass reach to over a billion connected consumers watching video content across the Open Web. And now with Unruly and Nielsen Online Campaign Ratings, advertisers can be assured that their social video ads were not just viewed, but were also seen by their desired audience within Nielsen’s dataset,” added Smith.
To support the growing team in France, Thibaud de la Tour d’Artaise has been promoted to Head of Sales.
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We are Unruly
Video ad tech company Unruly is the leading programmatic platform for social video advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.
With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands trust Unruly’s proprietary video stack to reach and engage custom audiences at speed and scale across the Open Web.
Differentiated by a unique data set comprising 1.3 trillion video views and analyzing 116 million social shares per day, Unruly algorithmically predicts content shareability and programmatically targets custom audiences across video, mobile and native ad formats, with guaranteed viewability and brand safety across mobile, tablet and desktop devices to an audience of 1.27 billion monthly unique users.
Unruly employs 190 people across 13 offices in 10 countries, with regional HQs in London, New York and Singapore. As well as a number of accolades recognizing its technical innovation and product quality (Digiday, Sunday Times, Braves), the company has won ‘Best Companies to Work For’ (Sunday Times), ‘Best Digital Ad Ops Team’ (AOP) and has been named as the UK’s #2 Fastest Growing Tech Company (Deloitte). Its super power is unique data. Its secret weapon is passionate people on a mission to #DeliverWow.
Find out more at www.unruly2018.staging.wpengine.com.