ABC Issues Unruly With First Certificate To Newly-Agreed Social Video Code
Today ABC issues video ad technology company Unruly with a certificate of their compliance with the Social Video Code. This certificate confirms Unruly’s compliance with the Social Video Code of Conduct recently approved by JICWEBS. The new Code is an extension of the Digital Trading Standards Group (DTSG) Good Practice Principles, which aim to deliver a higher level of brand safety to advertisers.
Social Video is defined as ‘non-interruptive, user-initiated video’ and is a rapidly growing area. This certification is available to all businesses who request ABC to verify their compliance in this area; bringing greater trust and transparency to digital advertising. Unruly is the first business to receive this certification.
Steve Chester, Director of Data & Industry Programmes, IAB comments, “I’m pleased to see Unruly have verified their compliance with the new JICWEBS code. Social Video offers a rapidly expanding opportunity for advertisers. As we’ve recently seen, brand safety is of utmost importance to advertisers and this new code supports that aim.”
Glen Duncan, Global Operations Director, Unruly comments, “We are thrilled to be the first business to receive this new certification. Brands and media agencies can have full confidence that we will be delivering video content across the Open Web in a safer and more transparent manner.”
Jerry Wright, Chief Executive, ABC summarises, “Congratulations to Unruly for obtaining their Social Video Code certification. ABC’s proven track record in providing digital certification has delivered trust and transparency for many different platforms. It is crucial that advertisers and agencies can be reassured about what they are buying and that suppliers demonstrate their willingness to be independently-certified.”
JICWEBS www.jicwebs.org is the Joint Industry Committee for Web Standards. This industry‐owned organisation meets 4 times a year to ensure independent development and ownership of standards for underpinning online ad trading. This provides credibility, comparability and transparency, which is particularly important for advertisers who then have a universally recognised set of principles to work with. ABC audits digital media and systems to these industry‐agreed standards and verifies that the principles have been applied.
Representatives on JICWEBS encompass all areas of the digital industry including advertisers, agencies, media owners and technology providers from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.
Many of the JICWEBS standard definitions have been adopted by all IFABC (International Federation of Audit Bureaux of Circulations,www.ifabc.org) members. The IFABC World Wide Web Standards Group reviews these global metrics every year to make sure they remain relevant to the people spending money on online advertising.
For more information please visit www.jicwebs.org
ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:
- To bring the industry together to agree standards that define media measurement and determine best practice.
- To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is Secretary. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.
Video ad tech company Unruly is the leading programmatic platform for social video advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.
With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands trust Unruly’s proprietary video stack to reach and engage custom audiences at speed and scale across the Open Web.
Differentiated by a unique data set comprising 1.3 trillion video views and analyzing 116 million social shares per day, Unruly algorithmically predicts content shareability and programmatically targets custom audiences across video, mobile and native ad formats, with guaranteed viewability and brand safety across mobile, tablet and desktop devices to an audience of 1.27 billion monthly unique users.
Unruly employs 190 people across 13 offices in 10 countries, with regional HQs in London, New York and Singapore. As well as a number of accolades recognizing its technical innovation and product quality (Digiday, Sunday Times, Braves), the company has won ‘Best Companies to Work For’ (Sunday Times), ‘Best Digital Ad Ops Team’ (AOP) and has been named as the UK’s #2 Fastest Growing Tech Company (Deloitte). Its super power is unique data. Its secret weapon is passionate people on a mission to #DeliverWow.