Unruly News

News Corp Australia will unveil new ways to connect brands with more Australians in the moments that matter at this year’s Come Together event, launching in Sydney on March 19. Come Together is News Corp’s highly anticipated annual showcase of its capabilities, products, services and innovative client solutions to industry. In 2019, Come Together will build on the momentum of last year’s successful format, with an imaginative and immersive experience, designed to inform, excite and inspire. Hosted by executive chairman Michael Miller and chief operating officer, publishing, Damian Eales, the six-day Come Together spectacle is expected to attract more than 1000 senior advertising, marketing and media executives in Sydney and Melbourne. The event involves three unique sessions a day, over three days, in each city. Mr Miller said:

This year’s ad:tech Sydney will happen on the 12th and 13th of March at The Hilton in Sydney, Australia. ad:tech Sydney is a two-day conference and exhibition that has been constantly evolving since arriving in Australia in 2007. It now ranks as Australia’s premier event for helping marketers market smarter in a digital world. This year, we are excited to announce that our MD of ANZ, Ricky Chanana, will be hosting the Collaboration Stage over both days. This means he will be introducing and engaging with all the speakers and panellists for this stage over the course of the event. Ricky will also be moderating the ‘Executing the Big Idea in Data-Driven Media’ panel on the second day of the event. This panel will focus on how we

Following on from the success of the Trust Talks series, last year in London and New York, Unruly is kicking off 2019 with another event in Singapore, focusing on the biggest issues shaping data-driven digital advertising. Trust Talks: The Great Programmatic Debate will happen on February 28th at Tanjong Beach Club, Sentosa, Singapore. The event brings some of the industry’s leading experts together to explore the quest for a fit-for-purpose digital ID, attribution and how the industry is measuring success, the evolution of traditional linear to addressable channels, and the changing roles within the programmatic ecosystem 10 years on. We’re excited to confirm the following speakers for the event, more will be announced soon! Michel de Rijk, CEO APAC at s4 Capital Matt Harty, SVP APAC at The Trade

At Unruly we understand the importance of transparency in online advertising and are on a mission to bring this back to our industry. The IAB are on a similar mission and have just launched a new initiative in the UK on transparency. They have asked some of the industries leading companies twenty questions to shine a light on the digital supply chain and in turn, help buyers understand where they get the most value when buying online advertising. We’re excited to announce that Unruly is one of the first ten founding companies to complete the Transparency FAQs, and be truly open about how our business works and where we add value in the chain! Click here to find out more and read our FAQs on the IAB website.

Legendary UK broadcaster Chris Evans launches his new Breakfast Show this week at Virgin Radio UK, and Unruly is helping to promote the show by distributing a video campaign.  A series of videos, featuring Evans and his family, will be distributed across Unruly’s network of premium publishers. The ads will also be served through the Verified Marketplace – the multi-publisher alliance comprising News UK, the Telegraph and the Guardian News & Media. Virgin Radio is part of the Wireless Group, owned by News Corp UK. Thanks to an innovative 12-month sponsorship deal with Sky, the new breakfast show will run without ad breaks. The Chris Evans Breakfast Show is broadcast Monday-Friday, 06:30am-10:00am on DAB 11A and Sky 0215.

Advertisers can use Unruly’s emotional data to inform cut-downs and targeting that will resonate with consumers across 5 regions in the US.   Unruly today announced the launch of its UnrulyEQ Audiences by US Region. Expanding its global partnership with MediaCom, which uses The Hofstede Insights, the video marketplace can now provide advertisers with the ability to understand the cultural nuances of audiences within the United States. Access to MediaCom’s Cultural Connections research – which defines culture quantitatively for the first time – will allow Unruly to build on its existing insight to gain a better understanding of why video content resonates in some American regions and not in others. Definitions of cultural dimensions for US regions can include things like ambition, curiosity, identity and more. “As advertisers, we