Legendary UK broadcaster Chris Evans launches his new Breakfast Show this week at Virgin Radio UK, and Unruly is helping to promote the show by distributing a video campaign.
A series of videos, featuring Evans and his family, will be distributed across Unruly’s network of premium publishers. The ads will also be served through the Verified Marketplace – the multi-publisher alliance comprising News UK, the Telegraph and the Guardian News & Media.
Virgin Radio is part of the Wireless Group, owned by News Corp UK. Thanks to an innovative 12-month sponsorship deal with Sky, the new breakfast show will run without ad breaks.
The Chris Evans Breakfast Show is broadcast Monday-Friday, 06:30am-10:00am on DAB 11A and Sky 0215.